Yuan Li Sheng Huo تصميم شعار العلامة التجارية by Fullspeed Network Technologies Hangzhou is a highly esteemed winner of the very prestigious 2024 جائزة A' Design Award البرونزية in تصميم الرسوم والتوضيح والاتصال البصري Competition Category.
برونزالرسوم· 2024
Yuan Li Sheng Huo تصميم شعار العلامة التجارية
by Fullspeed Network Technologies Hangzhou
Client: Meituan
جائزة A' Design Award البرونزية Winner in الرسوم Category
Verified Award Winner
Verify Award Status for #159091The Design
About Yuan Li Sheng Huo تصميم شعار العلامة التجارية
"يوان لي شنغ هوا" هو شعار علامة تجارية صُمّم لعلامة تجارية للبيع بالتجزئة تقدّم مستلزمات يومية راقية. يقوم الشعار على شكل سداسي ناتج عن قطع مثلثات من مربع، ما يُنتج شكلاً يستحضر صندوقاً قادراً على استيعاب أشياء كثيرة. وتوحي الدوائر داخل العلامة بكواكب صغيرة وتُحاكي وقع اسم العلامة التجارية. ويُستخدم اللون البرتقالي النابض بالحياة لوناً رئيسياً، في حين رُسمت الحروف بخطوط انسيابية بزوايا ميل متناسقة. ويُطبَّق الشعار على تغليف المنتجات لتعزيز التعرّف على العلامة التجارية لدى فئة الشباب.
The Recognition
About the جائزة A' Design Award البرونزية
Yuan Li Sheng Huo تصميم شعار العلامة التجارية هو فائز بجائزة A' Design Award البرونزية، وهي تقدير رفيع المكانة يُمنح للتصاميم المتميزة التي تتسم بالإبداع والبراعة وحدة الذكاء. والفائزون بالبرونزية مصنوعات بارعة بوفرة ومبدعة بصورة لافتة، تؤكد الخبرة الواسعة والخيال وسعة الحيلة لدى مصمميها. ويُتوقع أن يكون Yuan Li Sheng Huo تصميم شعار العلامة التجارية قطعة عالية التقدير ومحل إعجاب وحب، شديدة الاحترافية والابتكار. وهذا التصميم الفائز بجائزة A' Design Award البرونزية يتبنى أفضل الممارسات في الفن والعلم والتصميم والتكنولوجيا، ويتميز بعنايته بالتفاصيل. ويلبّي Yuan Li Sheng Huo تصميم شعار العلامة التجارية الاحتياجات على أفضل وجه، ويلامس الرغبات، ويأسر المشاعر، ويستثير الفضول.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This logo is specially designed for the brand yuanlishenghuo, aiming to establish a youthful and vigorous brand image, promote a positive lifestyle, and meet the aesthetic needs of young people. It combines the brand name with a unique geometric shape, and takes a bright and vibrant orange as the main color, which is visually appealing. This also creates a lasting impression on consumers, thus improving the brand competitiveness in the market.
- Dimensions & Packaging
- Yuanlishenghuo targets young adults aged 20 to 35 as its core audience, who are predominantly keen on self pleasing consumption and are more willing to spend on daily goods with exquisite designs. To cater to their aesthetic preferences, the design team has created an aesthetically pleasing logo radiating vigor, which advocates for an optimistic attitude towards life.
- Tags
- logo design, vigor, refinement, super symbol, geometric elements
- Production Technology
- The design team has cut triangles off from a square to form a hexagon as the background of the logo, making it more recognizable and impressive. A vibrant orange as the main color, and the brand name designed with fluid lines, imbuing the logo with a youthful vibe. Additionally, the strokes of characters maintain consistent slant angles, improving overall harmony.
- Design Challenge
- The biggest challenge of this project was aligning the logo with the brand image and concept. The design team has shaped the logo into a geometric figure reminiscent of box for storing articles of everyday use, which suggests that the brand boasts multiple core products featuring wide adaptability to various scenarios, embodying its goal of creating a refined collection store for daily essentials.
- Research
- As society rapidly develops and undergoes digitalization, young people are gradually becoming one of the major consumer forces. To cater to their aesthetic preferences and establish a brand image, the design team has crafted a logo using a vibrant orange, cute circles and a sharp geometric background, which blends modernity with vitality, leading to strong visual impact and reflecting the inclusiveness and creativity of the brand.
- Inspiration
- The Chinese character for yuan in the brand name yuanlishenghuo has the same pronunciation of circle in Chinese. Inspired by that, the logo incorporates circles reminiscent of small planets, which is interesting and pays a tribute to the movie Star Wars.
- The logo resembles a box able to contain multiple items. Such a design suggests that the brand boasts diverse products and can provide solutions for mainstream emergency scenarios. - Project Duration
- The project was designed in September, 2022 in Hangzhou, and launched in June, 2023 in Hangzhou.
- Operation Flow
- The brand can imprint this logo on product packaging, which enhances the visual appeal of the products and thus boosts brand recognition and competitiveness in the market. Furthermore, the vigorous logo can resonate emotionally with young people aged 20 to 35, increasing brand favorability and establishing an emotional connection between the brand and consumers.
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