Prominent Chicheng تغليف المجوهرات by Chushan Design is a highly esteemed winner of the very prestigious 2024 جائزة A' Design Award البرونزية in تصميم التغليف Competition Category.
برونزالتغليف· 2024
Prominent Chicheng تغليف المجوهرات
Client: Shenzhen Chushan Design Culture Group Co., Ltd.
جائزة A' Design Award البرونزية Winner in التغليف Category
Verified Award Winner
Verify Award Status for #159137The Design
About Prominent Chicheng تغليف المجوهرات
"تشي تشنغ البارز" هو تصميم لتغليف المجوهرات مستوحى من ثقافة البرونز الصينية. يحمل الغطاء زخرفة رمز النمر المطبوعة بأسلوب الحفر الغائر، وهي رمز تاريخي للشجاعة والحماية. جُمعت في التصميم مواد الخشب والورق والجلد والقماش والسبائك المعدنية، واستُخدم الحفر بالليزر في مرحلة الإنتاج. يتبع الهيكل أسلوب التعشيق التقليدي بالنقر واللسان، مما يتيح تجميع الصندوق وتفكيكه وتخزينه بسهولة. كما تسمح القوائم الداعمة المخفية بتكديس الصناديق بثبات وأمان. ويشمل التصميم حقيبة تخزين جلدية وقاعدة واقية وحاملاً متعدد الوظائف.
The Recognition
About the جائزة A' Design Award البرونزية
Prominent Chicheng تغليف المجوهرات هو فائز بجائزة A' Design Award البرونزية، وهي تقدير رفيع المكانة يُمنح للتصاميم المتميزة التي تتسم بالإبداع والبراعة وحدة الذكاء. والفائزون بالبرونزية مصنوعات بارعة بوفرة ومبدعة بصورة لافتة، تؤكد الخبرة الواسعة والخيال وسعة الحيلة لدى مصمميها. ويُتوقع أن يكون Prominent Chicheng تغليف المجوهرات قطعة عالية التقدير ومحل إعجاب وحب، شديدة الاحترافية والابتكار. وهذا التصميم الفائز بجائزة A' Design Award البرونزية يتبنى أفضل الممارسات في الفن والعلم والتصميم والتكنولوجيا، ويتميز بعنايته بالتفاصيل. ويلبّي Prominent Chicheng تغليف المجوهرات الاحتياجات على أفضل وجه، ويلامس الرغبات، ويأسر المشاعر، ويستثير الفضول.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Our "Eastern Mechanical Aesthetics" design merges wood, paper, leather, fabric, and alloy materials, symbolizing "Tiger in the Forest, Beast in the Cage." This embodies courage, exploration, and loyalty of the "CHICHENG" symbol. The cover features an intaglio-printed "Tiger Token," historically awarded by Chinese emperors, representing courage and protection. Paying homage to pioneers, it inspires unwavering determination. The packaging aligns with core principles, emphasizing "daily use" to harness time's power. Both product and packaging subtly evolve, guiding users to face life positively.
- Dimensions & Packaging
- Length 165mm * Width 133mm * Height 60mm
- Tags
- Eastern, Rust Aesthetics, Modular Design, jewelry packaging, Bronze Culture
- Production Technology
- Implemented through laser engraving, enhancing elegance and security for high-volume production while reducing labor costs.
Our packaging follows traditional Chinese "mortise and tenon" design, ensuring easy assembly, disassembly, and efficient storage.
Support legs have discreet limit functions, allowing secure stacking, maximizing storage space and product stability. - Design Challenge
- 1. Pioneering packaging aesthetics and methodologies. 2. Innovative packaging materials and structural design. 3. Universal consideration of both keepsakes (for collectibles) and jewelry (for social interaction). 4. High emotional resonance between products and packaging, fostering deep user empathy.
- Research
- The brand introduces the concept of "Rust Aesthetics," which emphasizes the unique beauty that emerges between objects and materials after experiencing the passage of time and oxidation. The brand's packaging captures these traces of time, symbolizing the item's journey and providing inspiration for contemplation and life.
- Inspiration
- "Prominent Chicheng" Token Jewelry draws inspiration from Chinese bronze culture. It features the 'Patina Aesthetic' as a symbol of heritage and resonates with the 'Tiger Token' culture to evoke a sense of emotional identity. Through the use of innovative materials and traditional craftsmanship, a collection of bronze pieces, embodying Eastern wisdom of bravery, exploration, and loyalty, is crafted. These pieces serve as tokens for both collection and social adornment.
- Project Duration
- The project started in July 2023 in Shenzhen and was completed in December 2023, also in Shenzhen.
- Operation Flow
- Our design improves unboxing with integrated product labels and convenient handles, offering cost-effective and versatile solutions, including a packaging chain doubling as a jewelry necklace. It includes a comprehensive materials package featuring a genuine leather storage bag, eco-friendly coaster, and multifunctional stand for various user needs.
- Team Members
- Peng Yin
Chun Wu
Linlin Li
Zhihong Chen - Image Credits
- Chushan Design
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