Ave Natur تغليف كرتوني للمشروبات by Misteli Creative Agency

Ave Natur تغليف كرتوني للمشروبات by Misteli Creative Agency is a highly esteemed winner of the very prestigious 2024 جائزة A' Design Award البرونزية in تصميم التغليف Competition Category.

برونزالتغليف· 2024

Ave Natur تغليف كرتوني للمشروبات

by Misteli Creative Agency

Client: Misteli Creative Agency

جائزة A' Design Award البرونزية Winner in التغليف Category

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Colors

The Design

About Ave Natur تغليف كرتوني للمشروبات

"آفي ناتور" هو تصميم تغليف لمجموعة من بدائل الألبان المعتمدة على الشوفان. تضم المجموعة مشروبات الشوفان المخصصة للخفق والطهي والاستخدام في تحضير القهوة على يد الباريستا، إضافة إلى مشروب شوفان بنكهة الشوكولاتة ومشروبات السموذي. تعبّر الكتل اللونية الكبيرة والزخارف الإسكندنافية عن الأصل الفنلندي للعلامة التجارية، وتساعد المتسوقين على التمييز بين المنتجات بسهولة. تُصنع العبوات الكرتونية بشكل أساسي من الورق المقوى المستخرج من غابات معتمدة، وهي قابلة لإعادة التدوير. وتُستخدم أغطية نباتية المصدر مصنوعة من قصب السكر. اعتُمدت تقنية الطباعة الفلكسوغرافية في الإنتاج. وتتوفر العبوات بحجمَي لتر واحد و250 ملليلترًا.

The Recognition

About the جائزة A' Design Award البرونزية

Ave Natur تغليف كرتوني للمشروبات هو فائز بجائزة A' Design Award البرونزية، وهي تقدير رفيع المكانة يُمنح للتصاميم المتميزة التي تتسم بالإبداع والبراعة وحدة الذكاء. والفائزون بالبرونزية مصنوعات بارعة بوفرة ومبدعة بصورة لافتة، تؤكد الخبرة الواسعة والخيال وسعة الحيلة لدى مصمميها. ويُتوقع أن يكون Ave Natur تغليف كرتوني للمشروبات قطعة عالية التقدير ومحل إعجاب وحب، شديدة الاحترافية والابتكار. وهذا التصميم الفائز بجائزة A' Design Award البرونزية يتبنى أفضل الممارسات في الفن والعلم والتصميم والتكنولوجيا، ويتميز بعنايته بالتفاصيل. ويلبّي Ave Natur تغليف كرتوني للمشروبات الاحتياجات على أفضل وجه، ويلامس الرغبات، ويأسر المشاعر، ويستثير الفضول.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For the packaging design, Misteli creative agency focused on a clean, simple, structured design. Using big colorful blocks and Scandinavian patterns to distinguish Ave-Natur from other brands and communicate the Finnish roots. The brand is positioned as an oat-based dairy product that uncovers and brings the taste of Finland to the world. The oat-based drink is thus a way to share Finland's values, nature, people, and approach to life with the world. Each time customers discover a new product and taste, another part of the Finnish lifestyle is revealed.
Dimensions & Packaging: 1L Pack size: W 72 mm x D 71 mm x H 188
250ml Pack size: W 60 mm X D 51 mm X H 144 mm
Print Technique: Flexo printing
Tags: Packaging design, oat-milk, oat-based dairy, oats, finnish oats, smoothies
Production Technology: When looking at materials for the packaging Ave-Natur decide to work with Tetra Pak. Tetra Pak packages have a lower environmental impact than equivalent glass and plastic packaging. It is also recyclable. Their packages are certified by FSC™, which guarantees responsible forest management. The average Tetra Pak® carton is made from 70% paperboard, a renewable material from responsibly managed forests. They also offer plant-based caps made from sugarcane, further increasing the amount of renewable materials.
Design Challenge: One of the key challenges of this design was creating packaging which clearly communicates the brand identity (Finnish oat-based dairy), connects to the target audience, and communicates all the product specificities (ingredients, nutritional value, etc). From a legal perspective the product specification requirements per country or region can also differ. This made it challenging to create a design which meets all of the requirements.
Research: To create the packaging Misteli creative agency conducted in-depth research into the Ave-Natur brand itself, as well as competitors and the target audience. This started with a strong strategy that established the core identity of Ave-Natur as a taste of Finland. Competitor and market research was conducted to establish the designs and trends within the plant-based milk industry. Lastly, Ave-Natur is initially focused on launching in the Asian market. Research was accordingly conducted to understand the lifestyle and purchasing habits of the target audiences. This ensured that the packaging and branding was created specifically for the target audience.
Inspiration: What inspired Ave-Natur was creating a brand that not only tastes good but also has a positive impact on humans and nature. A product which is healthy to consume and is environmentally conscious. The Ave-Natur products bring the healthy, natural taste of Finland to the rest of the world. Misteli creative agency was inspired by this mission to create a beautiful, powerful visual identity to match this forward-thinking brand. The Ave-Natur product catalogue includes oats for whipping, cooking, barista, chocolate flavoured oat-drink as well as smoothies in various flavours.
Project Duration: This project began in 2021 with the design of the Ave-Natur packaging. Currently, the products are being launched in stores and being adopted in cafes throughout Asia, particularly in Japan.
Operation Flow: What sets Ave-Natur apart is their approach based on our Finnish heritage. That includes their love of nature and desire for innovation. Their production runs on renewable sources, has a low carbon footprint, and involves a minimal amount of water usage. Their packaging is eco-friendly and the natural resources (oats) are produced using nature-friendly farming methods. They rely on decades of experience and the needs of their customers, to constantly improve existing products and create new ones.
Team Members: Designer: Michelle van Heerden
Creative Director: Veronique Misteli
Copywriter: Anne van der Poel
Image Credits: Misteli Creative Agency