MG Next Generation تطبيق مرافق للسيارات by Star and Saic Oimt is a highly esteemed winner of the very prestigious 2024 جائزة A' Design Award الذهبية in تصميم الواجهات والتفاعل وتجربة المستخدم Competition Category.
ذهبالواجهات· 2024
MG Next Generation تطبيق مرافق للسيارات
Client: SAIC Overseas Intelligent Mobility Technology Co., Ltd.
جائزة A' Design Award الذهبية Winner in الواجهات Category
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- Verified Award Winner
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The Design
About MG Next Generation تطبيق مرافق للسيارات
"MG Next Generation" هو تطبيق مرافق لمالكي السيارات، مصمّم للهواتف المحمولة والساعات الذكية. يجمع التطبيق عدة تطبيقات إقليمية في منتج عالمي واحد. ويمكن تكييف الميزات وفقًا للموقع الجغرافي وطراز المركبة، بحيث يحصل كل مالك على مجموعة أدوات مخصّصة له. ويُعرض نموذج ثلاثي الأبعاد للسيارة داخل مرآب افتراضي، فيما تتبع الأدوات المصغّرة سداسية الشكل هوية العلامة التجارية. كما يتيح وضع الضيف لمن لا يمتلكون سيارة استكشاف الميزات الرئيسية قبل اتخاذ قرار الشراء.
The Recognition
About the جائزة A' Design Award الذهبية
MG Next Generation تطبيق مرافق للسيارات هو فائز بجائزة A' Design Award الذهبية، وهي تقدير رفيع المكانة للغاية يُمنح للتصاميم من الدرجة الأولى والرائعة والمتميزة. والفائزون بالذهبية هم إبداعات شديدة الابتكار وعالية الرؤية ومبهرة ببريقها، تعكس نبوغ مصمميها وحكمتهم وبراعتهم. ويُتوقع أن يكون MG Next Generation تطبيق مرافق للسيارات اختراعًا عظيم الإشادة ورائدًا وضخم الأثر يقدم قيمة غير مسبوقة. وهذا التصميم الفائز بجائزة A' Design Award الذهبية مشروع مذهل ومحترم يعود بالنفع الكبير ويوسّع حدود الفن والعلم والتصميم والتكنولوجيا. ويخلق MG Next Generation تطبيق مرافق للسيارات مشاعر رغبة قوية، ويثير الشغف، ويشجع الإبداع، ويفتننا.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The MG app is a mobile and watch companion for car owners. Our main objective was to create a more holistic mobile experience by integrating existing apps from various markets into a unified global application. The new app aims to boost the adoption of companion devices, allowing users to customize features based on their location and specific vehicle model, delivering a personalized experience.
- Tags
- mobile, apple watch, 3D, car, automotive, companion app, design system, EV
- Production Technology
- We aimed to mimic real car experience digitally using a 3D model, giving users a real sense of their vehicle on their screens. We placed the car in a virtual garage inspired by futuristic and sci-fi concepts.
We adopted a clear black and white palette, with hints of metallic and vibrant orange for contrast. Elevating surfaces and visual effects added tangible materiality to the interface, intensified by fluid animations and interactions that emulate real-world functionality.
Hexagon widgets, echoing MG's logo, maintain coherence and reinforce the brand's identity. - Design Challenge
- We've segmented users into two distinct groups: car owners and non-owners. Each group has unique informational needs and preferred functionalities.
For car owners, access is provided to a customizable My MG screen, offering swift vehicle control along with personalized features and essential data.
Non-owners utilize a guest mode to preview key features and gather information about MG cars. This mode enables potential buyers to explore the advantages of informed decision-making.
One of the significant challenges faced by the client was managing separate regional apps, leading to maintenance issues and limited scalability. In response, we executed a comprehensive revamp of the app's design approach to address this issue. - Research
- Our team thoroughly analyzed vehicle-related apps, identifying market trends, strengths, areas for improvement, and potential innovations. We employed card sorting exercises to grasp user navigation preferences, collaborating with the client team to prioritize features aligning with business goals. Utilizing insights from these exercises, we crafted an interactive prototype showcasing 8 core use cases. Testing this prototype with car owners worldwide uncovered usability issues and app pain points. Leveraging these insights, we refined and improved the app's design to meet user expectations, ensuring a seamless and satisfying experience.
- Inspiration
- To address the scattered UX complexity present across multiple MG apps, our team developed a unified app using a modular approach. This design empowers users to customize features according to their location and specific vehicle model, delivering a personalized experience. The reimagined structure now incorporates all pre-existing functionalities, guaranteeing clarity, predictability, simplicity, scalability, and substantial value for both users and the business.
- Project Duration
- up to 6 month, China
- Operation Flow
- Incorporating real-life patterns and metaphors makes the design clear and intuitive. We based the placement of frequently used functions on user research and ergonomic principles, ensuring easy accessibility. Feedback from validation sessions led to refinements for more clear controls. Careful attention was given to the first-time experience to assist users in binding the car and exploring features. Furthermore, we introduced a guest mode, enabling potential buyers to explore the app's advantages for more informed decision-making. Finally, the watch app offers essential features precisely when users need them.
- Team Members
- Viacheslav Shkolnyi, Anastasiia Gryshchenko, Kate Hutenieva, Nikolay Apostol, Maryna Ionova, Ivan Shvarov, Bao Yidan, Tang Shenghao, Wu Donghai, Lu Min, Xu Jie, Ruan Bo
- Image Credits
- Star
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