Equia Keto Line هوية التغليف by Joumana Maalouf is a highly esteemed winner of the very prestigious 2024 جائزة A' Design Award البرونزية in تصميم التغليف Competition Category.
برونزالتغليف· 2024
Equia Keto Line هوية التغليف
Client: Colorcode Creative Agency
جائزة A' Design Award البرونزية Winner in التغليف Category
Verified Award Winner
Verify Award Status for #159746The Design
About Equia Keto Line هوية التغليف
يمزج خط إيكويا كيتو التقاليد مع الأناقة الحديثة في تغليف متطور مزيّن بأزهار اللوز وأنماط انسيابية، ويتميز بتفاصيل الورنيش الموضعي للمسة فاخرة. تندمج الرسومات العتيقة مع التصاميم المعاصرة، وتقدم درجات خضراء ترابية وزرقاء هادئة وذهبية غنية لإحساس مستوحى من الطبيعة. توفر الأكياس القابلة لإعادة الإغلاق مع شقوق التمزيق والخلفية المطفية تأثيرات طباعة خاصة مثل الورنيش الموضعي، مما يضمن عرضاً راقياً. مصنوعة من مواد PET وPE الشفافة، تجمع هذه الأكياس بين التشطيبات المطفية واللامعة للحفاظ على المنتجات في أفضل حالاتها.
The Recognition
About the جائزة A' Design Award البرونزية
Equia Keto Line هوية التغليف هو فائز بجائزة A' Design Award البرونزية، وهي تقدير رفيع المكانة يُمنح للتصاميم المتميزة التي تتسم بالإبداع والبراعة وحدة الذكاء. والفائزون بالبرونزية مصنوعات بارعة بوفرة ومبدعة بصورة لافتة، تؤكد الخبرة الواسعة والخيال وسعة الحيلة لدى مصمميها. ويُتوقع أن يكون Equia Keto Line هوية التغليف قطعة عالية التقدير ومحل إعجاب وحب، شديدة الاحترافية والابتكار. وهذا التصميم الفائز بجائزة A' Design Award البرونزية يتبنى أفضل الممارسات في الفن والعلم والتصميم والتكنولوجيا، ويتميز بعنايته بالتفاصيل. ويلبّي Equia Keto Line هوية التغليف الاحتياجات على أفضل وجه، ويلامس الرغبات، ويأسر المشاعر، ويستثير الفضول.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Introducing a fresh identity for the eQuia Keto line, blending traditional elements with a modern abstract pattern to establish a deeper connection with our audience. Our design seamlessly fuses sketching and abstract styles, incorporating a healthy and natural color palette inspired by almond flowers in a contemporary manner. The inclusion of spot UV adds extra value. The goal is to be user-friendly and stand out in the market.
- Dimensions & Packaging
- ZIPPER READY BAGS PRINTED Material: PET Transparent 12 mic/ PE Transparent 90 mic Matt and shiny, without vacuum and nitrogen flushing properties
- Tags
- brand, packaging, packaging design, Flour package, Artificial sweetener package, creative design.
- Production Technology
- The key elements include a pouch bag design, creating an easy-to-use open zipper bag for closure, tier notches for added functionality, a special printing effect on a matte background, and the incorporation of spot UV detailing.
- Design Challenge
- The project faced two challenges. The initial challenge entailed integrating three languages in alignment with the brand's specifications while preserving a modern appearance. The second challenge was to craft a design that is simple, elegant, and high-end, all while accommodating ample information.
- Research
- The keto design project combines traditional and innovative elements to develop a distinctive product line in the keto market. By conducting thorough market analysis and competitor research, the project identifies opportunities for differentiation. Consumer research guides the design process to align with customer expectations, with a strong emphasis on innovation using modern technologies. The project also explores global markets to tailor the keto line for diverse audiences. The collaborative design process involves prototyping and testing, aiming to create a unique and successful product line that meets current market demands and anticipates future trends.
- Inspiration
- The packaging design seamlessly integrates tradition and modernity, combining vintage sketches with contemporary patterns for Almond Flour, Coconut Flour, Stevia and Erythritol Sweetener. It captures their timeless essence, appealing to both classic and modern sensibilities. Inspired by nature, the design incorporates earthy greens for stability, calming blues for tranquility, and golden sunlight shades for warmth. This palette creates a visually pleasing and sensory experience, connecting consumers with the beauty and balance of the outdoors, fostering a sense of harmony and well-being in their daily lives.
- Project Duration
- The project started on July 15, 2021, and ended on November 5, 2021, in Lebanon.
- Operation Flow
- The design of Keto product revolves around enhancing user experience through simplicity and functionality. The focus is on ease of use, tiered notching, and a seamless zipper bag opening mechanism.
- Patents
- Copyrights belong to Colorcode S.A.R.L #1961998, 2024
- Team Members
- Mrs. Joumana Maalouf: CEO, Brand Consultant & Creative Director
Mr. Balsam Abou Chara: Art director
Mrs. Mariam Tout: Videography and Animation - Image Credits
- Image credits for Shutterstock,
But the illustration is transformed by Colorcode team to be more artistic and customized.
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