Moonshot Bar جناح العرض by Takeshi Yoshida

Moonshot Bar جناح العرض by Takeshi Yoshida is a highly esteemed winner of the very prestigious 2024 جائزة A' Design Award البرونزية in عمارة المعارض التجارية والديكور الداخلي والعرض Competition Category.

برونزالمعارض التجارية· 2024

Moonshot Bar جناح العرض

by Takeshi Yoshida

Client: Takeshi Yoshida

جائزة A' Design Award البرونزية Winner in المعارض التجارية Category

20,425

Verified Award Winner

Verify Award Status for #160429

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Moonshot Bar جناح العرض

هذا هو الجناح الياباني في معرض CES 2024، أكبر مؤتمر تكنولوجي في العالم. يستلهم التصميم من البساطة والتقليلية، المفهوم الجوهري لفلسفة الزِن التي ارتبطت بها اليابان منذ القدم. يجسد التصميم مفهوم الفوضى المنظمة، أي عدة عناصر جذب فوضوية موضوعة بعناية. يضم الجناح 5 عناصر جذب وهي: طاولات عرض، وكاونتر معلومات، وبار، ومنطقة صالة وتواصل، ومساحة فعاليات مزودة بشاشة عرض كبيرة. وعلى عكس الأجنحة التقليدية، يستمتع الزوار بالمشروبات والمحادثات في صالة وبار مريحين أطلقنا عليهما اسم "مون شوت بار".

The Recognition

About the جائزة A' Design Award البرونزية

Moonshot Bar جناح العرض هو فائز بجائزة A' Design Award البرونزية، وهي تقدير رفيع المكانة يُمنح للتصاميم المتميزة التي تتسم بالإبداع والبراعة وحدة الذكاء. والفائزون بالبرونزية مصنوعات بارعة بوفرة ومبدعة بصورة لافتة، تؤكد الخبرة الواسعة والخيال وسعة الحيلة لدى مصمميها. ويُتوقع أن يكون Moonshot Bar جناح العرض قطعة عالية التقدير ومحل إعجاب وحب، شديدة الاحترافية والابتكار. وهذا التصميم الفائز بجائزة A' Design Award البرونزية يتبنى أفضل الممارسات في الفن والعلم والتصميم والتكنولوجيا، ويتميز بعنايته بالتفاصيل. ويلبّي Moonshot Bar جناح العرض الاحتياجات على أفضل وجه، ويلامس الرغبات، ويأسر المشاعر، ويستثير الفضول.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The uniqueness of this space is creating organized chaos, which means chaotic multiple attractions carefully placed in one small space, though it’s an almost impossible mission. There are 5 attractions, which are exhibition tables, an information counter, a bar, a lounge and mingle space, and an event space with a large video display. Event space makes visitors to enter this space, then interaction and conversation starts at a bar and lounge. Also, lots of green is used in this space, showing the eco-friendly attitude, reducing waste from exhibition, and creating a cozy atmosphere.
Dimensions & Packaging: The booth area is 60 feet x 50 feet. In other words, 18,288 mm x 15,240 mm.
Tags: Zen, minimization, transparency, spaciousness, simplicity, exhibition design, convention, Japan, bar, green,
Production Technology: Transparency and spaciousness is the most important aspect to get visitors’ attention as the ceiling of the venue is very low. Therefore, the design focuses on keeping the exhibition table height low and not using many walls. Visitors can appreciate the unblocked view from one end to the other in this space. In addition, in a technology themed convention, most booths use cold white lighting since the color of cold white might remind people of technology, however, this space intentionally uses warm white lighting and green plants to attract people and create a cozy atmosphere of a bar.
Design Challenge: The biggest challenge is the height of the ceiling of the venue, which is very low and also the venue does not permit hanging from the ceiling, while hanging signs are one of the main tools to attract visitors. In this circumstance, transparency and spaciousness is the most important aspect to motivate visitors to come to this space. Therefore, the design focuses on not using many walls and keeping the exhibition table height low. People can appreciate the unblocked view from one end to the other in this space. In addition, all the exhibitor’s demo tables face the aisle and have pillars wrapped in a creative way.
Research: In terms of design, creating more conversation and interaction in an exhibition booth is one of the biggest and important challenges because the communication between exhibitors and attendees could create new business. Literature review and field work by joining other major conventions all over the world has been done. The results dramatically have improved the design, production and realization such as using white warm color lighting, music, aroma oil and green, transparency and spaciousness.
Inspiration: This design is for the Japan Pavilion at the CES 2024, one of the largest technology conventions in the glove. The design should make visitors feel the uniqueness of Japan. It is inspired from simplicity and minimization, the fundamental concept of Zen, which Japan has always been with since ancient times.
Project Duration: The project started in August 2023 in San Francisco and Tokyo, and finished in January 2024 in Las Vegas, and was exhibited in the largest technology themed convention in the globe, CES 2024 in January 2024.
Operation Flow: Unlike the normal exhibition booth in a convention, visitors enjoy drinks and conversation in a cozy mingling lounge and bar, which we named Moonshot Bar. The name is decided in the hope that moonshot, in other words, giant leap will come out from this space. One of the best ways to achieve the goal, appealing products and services to the world, is to create a space that would generate more conversation and interaction between exhibitors and attendees. The more conversation and communication would eventually lead to the realization of the goal, creating a giant leap.
Image Credits: Takeshi Yoshida, 2024.