Reusable كوب قابل للطي by Kalina Gotseva is a highly esteemed winner of the very prestigious 2025 جائزة A' Design Award الحديدية in المنتجات المستدامة والمشاريع والتصميم الأخضر Competition Category.
حديدالمنتج المستدام· 2025
Reusable كوب قابل للطي
جائزة A' Design Award الحديدية Winner in المنتج المستدام Category
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The Design
About Reusable كوب قابل للطي
"Reusable" هو كوب قابل للطي مصمَّم للمشروبات التي تُستهلك خارج المنزل. ينطوي الكوب ليتخذ شكلاً مدمجاً يتّسع لجيب أو حقيبة. صُنع "Reusable" من السيليكون المخصص للاستخدام الغذائي والبلاستيك الخالي من مادة BPA، وتم تشكيله بتقنية الحقن بالقوالب. تبلغ سعة الكوب 250 مليلتراً، ويقيس 87 مم عرضاً و122 مم ارتفاعاً. لفتح الكوب، تُسحب الحافة العلوية إلى الأعلى حتى تثبت في موضعها. ولإغلاقه، تُدفع الحافة إلى الأسفل حتى ينطوي بشكل مسطح. يوفّر "Reusable" بديلاً عن الأكواب أحادية الاستخدام ويسهم في تقليل النفايات.
The Recognition
About the جائزة A' Design Award الحديدية
Reusable كوب قابل للطي هو فائز بجائزة A' Design Award الحديدية، وهي تقدير مرموق يُمنح للتصاميم الجيدة التي تلبّي المتطلبات المهنية والصناعية المنتظرة من الإبداعات حسنة التصميم. ويُظهر الفائزون بالحديدية مهارة كبيرة وتخصصًا عاليًا وفهمًا خبيرًا وقدرة إبداعية لدى صنّاعهم. ويُتوقع أن يكون Reusable كوب قابل للطي إبداعًا عالي التقدير ومحل إعجاب وحب، عمليًا ومبتكرًا. وهذا التصميم الفائز بجائزة A' Design Award الحديدية يدمج أفضل ممارسات القطاع، وله خصائص تقنية كفؤة ترتبط بالدراية والموهبة. ويحظى Reusable كوب قابل للطي بالاحترام لدقته، وقد صُمّم لتقديم تحسينات لجودة الحياة تساعد على جعل العالم مكانًا أفضل.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This design is a foldable, reusable cup that combines portability, durability, and eco-friendliness. What sets it apart is its ability to collapse into a compact form, making it easy to carry in pockets or bags. Crafted from durable, food-grade silicone and BPA-free plastic, it ensures safety and longevity. Its sleek, modern design promotes sustainability by providing a stylish alternative to disposable cups, thereby reducing environmental impact and encouraging responsible consumption.
- Dimensions & Packaging
- Width 87mm x Height 122mm 250 ml
- Tags
- cup, Sustainable Design, coffee cup, eco design, Drinkware Mug, Coffee, foldable cup
- Production Technology
- The foldable cup design was achieved through iterative prototyping using CAD software. We employed injection molding for precision in mass production, utilizing food-grade silicone and BPA-free plastic to ensure safety and durability.
- Design Challenge
- The toughest challenge in this design activity was achieving a balance between compactness and durability. Creatively, we faced the obstacle of ensuring the cup could fold efficiently without compromising its structural integrity. The final concept of the foldable cup emerged as a response to countless iterations, material testing, paper prototyping, and 3D printing.
- Research
- The final concept of the foldable cup emerged as a response to countless iterations. In the process, a huge role played sculpting through various types of prototyping. Paper prototypes were used for proportion and geometry relationships, and 3D printing prototyping with soft plastics was used to test shape and thicknesses. Followed by extensive research on materials from which to manufacture.
- Inspiration
- Reusable's journey began with a simple question: How can we make eco-friendly choices effortlessly integrated into our routine? Inspired by the beauty of simplicity and functionality followed by the quest to create a solution that combines convenience with sustainability. Reusable boasts a unique collapsible design that transforms it from a full-sized cup into a compact, pocket-friendly form factor.
- Project Duration
- The idea was born in 2019, but the project commenced in January 2023 and concluded in April 2024. The design and development phases took place in Bulgaria. This timeline allowed for extensive research, prototyping, and user testing, ensuring the final product met high standards of functionality and sustainability.
- Operation Flow
- The foldable cup is easy to use. To operate, simply expand the cup by pulling on the top rim until it locks into place. To collapse, push down gently until it folds flat.
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