Paper and Wood الوظيفة الأساسية: جناح معرض by Kodai Fukuchi

Paper and Wood الوظيفة الأساسية: جناح معرض by Kodai Fukuchi is a highly esteemed winner of the very prestigious 2025 جائزة A' Design Award البرونزية in عمارة المعارض التجارية والديكور الداخلي والعرض Competition Category.

برونزالمعارض التجارية· 2025

Paper and Wood الوظيفة الأساسية: جناح معرض

by Kodai Fukuchi

Client: Hakuten Corporation

جائزة A' Design Award البرونزية Winner in المعارض التجارية Category

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Colors

The Design

About Paper and Wood الوظيفة الأساسية: جناح معرض

يجسّد جناح Crecia مفهوم الاستدامة عبر مفهوم قائم على الورق والخشب، مع ضمان إعادة استخدام جميع المواد أو إعادة تدويرها. ويسلّط الضوء على دور الخشب في الحياة اليومية والتزام Crecia بالحد من النفايات. وبفضل أنابيب الخشب المخفَّف من هوكايدو والأرضيات التي لا تحتاج إلى أدوات للتركيب، يعيد الهيكل تعريف تصميم المعارض المستدام. ويعرض تجهيز ورقي بطول 75 مترًا ورق التواليت طويل اللفة من Crecia، في حين تعزز جولة الطوابع المصنوعة من المواد الفائضة إعادة التدوير. تقلل هذه المبادرة من النفايات وتلهم الاستدامة على نطاق الصناعة بأكملها.

The Recognition

About the جائزة A' Design Award البرونزية

Paper and Wood الوظيفة الأساسية: جناح معرض هو فائز بجائزة A' Design Award البرونزية، وهي تقدير رفيع المكانة يُمنح للتصاميم المتميزة التي تتسم بالإبداع والبراعة وحدة الذكاء. والفائزون بالبرونزية مصنوعات بارعة بوفرة ومبدعة بصورة لافتة، تؤكد الخبرة الواسعة والخيال وسعة الحيلة لدى مصمميها. ويُتوقع أن يكون Paper and Wood الوظيفة الأساسية: جناح معرض قطعة عالية التقدير ومحل إعجاب وحب، شديدة الاحترافية والابتكار. وهذا التصميم الفائز بجائزة A' Design Award البرونزية يتبنى أفضل الممارسات في الفن والعلم والتصميم والتكنولوجيا، ويتميز بعنايته بالتفاصيل. ويلبّي Paper and Wood الوظيفة الأساسية: جناح معرض الاحتياجات على أفضل وجه، ويلامس الرغبات، ويأسر المشاعر، ويستثير الفضول.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is designed to prompt reflection on the everyday use of "paper and wood". It aims to advocate how wood resources are integral to our lives and provides detailed exhibitions on the importance of paper recycling. In booth decorations, it emphasizes the importance of wood resources by exclusively using "paper and wood", achieving a design that visualizes the intended message while promoting environmentally sustainable practices and reducing environmental impact.
Dimensions & Packaging: Booth Size : W9000 x D6000 x H3600
Tags: Sustainability, Exhibition booth, Paper and wood, Zero waste, Reuse, Recycling
Production Technology: Crecia's toilet paper is three times longer than traditional rolls, visually represented by incorporating approximately 75 meters of paper into the upper construction to showcase this feature. Additionally, three types of plywood are randomly combined to emphasize the natural beauty of wood tones and textures. The wooden structures are designed with disassembly in mind, using screws only for fixation, and puzzle-like shapes enable easy installation of wooden flooring without the need for tools.
Design Challenge: When creating booths using only "paper and wood," the most challenging aspect was the booth's structure. Through trial and error, we replaced metal pipes commonly used in construction scaffolding with wooden pipes. These wooden pipes are made from thinned-out Todomatsu (Hokkaido fir), significantly contributing to regional forestry promotion. This design not only enhances the quality and uniqueness of the design but also contributes to solving and developing forestry challenges.
Research: Conventionally, exhibitions have generated substantial waste, but Crecia's initiative has garnered attention for waste reduction in the exhibition industry, ushering in a new concept. Designs using only wood and paper, both recyclable, enhance exhibition sustainability, leading to economic benefits from reduced waste disposal costs. Moreover, this new concept has influenced other exhibitors and the entire industry, promoting the adoption of sustainable exhibition practices.
Inspiration: Crecia manufactures and sells paper products such as tissues and toilet paper, using paper made from environmentally friendly and sustainable wood resources. To convey the sustainability of these wood resources, they came up with the idea of creating a booth using only "paper and wood" materials, aiming to produce no waste by reusing or recycling everything after the event. They focused on designs that highlight the essence of "paper and wood" without unnecessary processing.
Project Duration: It was exhibited at Tokyo Big Sight in Japan in August 2023.
Operation Flow: At our booth, we conducted a stamp rally using surplus tissue box materials from the manufacturing process instead of regular paper. This initiative aimed to educate visitors on the recyclability of paper. Participants completed the rally by depositing stamped papers into a collection box, reinforcing the message of recycling. Additionally, we conducted surveys to understand how people dispose of used tissue boxes, further promoting paper recycling.
Team Members: Designer : Kodai Fukuchi
Creative Director : Ryosuke Suzuki
Image Credits: Photographer : Akitoshi Kudo