Unfolding A Nakagin Story ملصق صحفي by Yang Tian

Unfolding A Nakagin Story ملصق صحفي by Yang Tian is a highly esteemed winner of the very prestigious 2025 جائزة A' Design Award الحديدية in تصميم الرسوم والتوضيح والاتصال البصري Competition Category.

حديدالرسوم· 2025

Unfolding A Nakagin Story ملصق صحفي

by Yang Tian

جائزة A' Design Award الحديدية Winner in الرسوم Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Unfolding A Nakagin Story ملصق صحفي

لإعادة تحديد هوية الحداثة اليابانية بعد الحرب، يتصور كيشو كوروكاوا، أصغر أعضاء مجموعة الأيض، الإسكان الحديث كخلايا فردية. تتحرك وتهضم وتنمو وتتحلل، لتشكل مجتمعاً جديداً لم يعد الناس يعيشون فيه في مساحة ثابتة. يستخدم 'كشف قصة ناكاجين' الصحيفة كوسيط لتوثيق وتوسيع هذا التخيل الأيضي، من خلال الكشف لصياغة قصة حضرية.

The Recognition

About the جائزة A' Design Award الحديدية

Unfolding A Nakagin Story ملصق صحفي هو فائز بجائزة A' Design Award الحديدية، وهي تقدير مرموق يُمنح للتصاميم الجيدة التي تلبّي المتطلبات المهنية والصناعية المنتظرة من الإبداعات حسنة التصميم. ويُظهر الفائزون بالحديدية مهارة كبيرة وتخصصًا عاليًا وفهمًا خبيرًا وقدرة إبداعية لدى صنّاعهم. ويُتوقع أن يكون Unfolding A Nakagin Story ملصق صحفي إبداعًا عالي التقدير ومحل إعجاب وحب، عمليًا ومبتكرًا. وهذا التصميم الفائز بجائزة A' Design Award الحديدية يدمج أفضل ممارسات القطاع، وله خصائص تقنية كفؤة ترتبط بالدراية والموهبة. ويحظى Unfolding A Nakagin Story ملصق صحفي بالاحترام لدقته، وقد صُمّم لتقديم تحسينات لجودة الحياة تساعد على جعل العالم مكانًا أفضل.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To re-identify Japan’s Modernity after the war, Kisho Kurokawa, the youngest Metabolism group member, imagines modern housing as individual cells. They move, digest, grow, and decay, informing a new society where people no longer live in a fixed space. Unfolding a Nakagin Story uses the newspaper as a medium to document and expand this Metabolism imagination, through “unfolding” to fabricate an urban story.
Dimensions & Packaging: Cover: 8" X 12"

Newspaper: 16" x 24"
Tags: Nakagin, Metabolism, Heritage, Housing, Urbanism
Production Technology: Graphics are done in Photoshop and Illustrator, the architecture is modeled in Rhino with a grasshopper plugin to change patterns and orientation.
Design Challenge: How can we capture the concept of Metabolism, where buildings can grow and shrink over time? How should I identify individual differences while the building comprises the same rectangular blocks? These are the two biggest challenges I need to solve. By using newspaper as the medium, one can feel the growth through unfolding the paper. One can also read individual stories despite repeating units by showing the interior information of selected blocks.
Research: Focusing on post-war Japanese architecture, Metabolism was the most influential architectural movement from the late 1950s to the early 1970s. Kisha Kurokawa changed the Western design ideology of FORM (ETERNAL) based living style to TIME (CHANGING) based living space. The Nakagin Capsule Tower is an iconic architecture that not only embraces ephemeral but also changes a collective to an individual-oriented living style.
Inspiration: To embrace the idea of flexibility and updating, the newspaper is a great medium as a representation tool. Newspaper changes every day with new information and unfolding it to gain new information reinforces the idea of metabolism. By unfolding the project, each time, the capsule patterns, window colors, shapes, and orientation change within an oblique neutral grid.
Project Duration: Duration: 3 months

Location: Boston, MA, USA
Operation Flow: You could unfold it three times, each time, the capsule patterns, window colors, shapes, and orientation change within an oblique neutral grid, and 7 capsules have been highlighted to expose the interior activities of an individual with personal information next to it. Individual yet connected, neutral yet different for each capsule. You will experience the beauty of the Nakagin capsule tower after you unfold its stories!