To Meet تصميم تغليف التفاح by Ziqiong Li is a highly esteemed winner of the very prestigious 2025 جائزة A' Design Award الفضية in تصميم التغليف Competition Category.
فضةالتغليف· 2025
To Meet تصميم تغليف التفاح
by Ziqiong Li
Client: ONE DESIGN Brand Co., Ltd
جائزة A' Design Award الفضية Winner in التغليف Category
Verified Award Winner
Verify Award Status for #163720The Design
About To Meet تصميم تغليف التفاح
يعتمد هذا التصميم على الجماليات التبسيطية مع ألوان زاهية. تخلق تفاحة كبيرة الحجم مميزة على غلاف تغليف المنتج مشهداً بصرياً ملفتاً للانتباه. تجعل هذه الميزة الفريدة التغليف بارزاً في أي عرض، مما يساعد المستهلكين على التعرف على المنتج بسهولة لاحقاً. كما تساهم في بناء الصورة البصرية للعلامة التجارية، وتعزيز التعرف عليها، وتحقيق الهدف التسويقي المتمثل في تحسين القدرة على التذكر من خلال التعرض المتكرر.
The Recognition
About the جائزة A' Design Award الفضية
To Meet تصميم تغليف التفاح هو فائز بجائزة A' Design Award الفضية، وهي تقدير رفيع المكانة بصورة استثنائية يُمنح للتصاميم الرفيعة المستوى والجميلة والمبهرة. والفائزون بالفضية هم أعمال لامعة بشدة وشديدة الإبداع تجسّد الخبرة والموهبة وحدة الذكاء المتميزة لدى مصمميها. ويُتوقع أن يكون To Meet تصميم تغليف التفاح عملًا رائعًا يُعرض كنموذج، شديد الاحترافية وعميق الابتكار. وهذا التصميم الفائز بجائزة A' Design Award الفضية اختراع جدير بالذكر ومحل إعجاب، يعود بالنفع ويوسّع حدود الفن والعلم والتصميم والتكنولوجيا. وTo Meet تصميم تغليف التفاح إبداع يغبطه الكثيرون، يثير الرغبات ويبعث مشاعر إيجابية ويشعل الدهشة والإعجاب.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design has a minimalist aesthetic enhanced by vivid colors, resulting in a striking visual representation for the product packaging - an iconically oversized apple. This unique feature makes the packaging stand out in different display arrangements, helping consumers recognize it at later times. Moreover, it aids in building the brand's visual identity and improves brand recognition. Repeated exposure helps the brand achieve its marketing goal of strengthening memorability.
- Dimensions & Packaging
- 350mm*350mm*120mm
- Tags
- Brand identity, super symbols, creativity, interaction
- Production Technology
- Paper printing involves processes like hot stamping, embossing, and UV coating.
It is presented using special papers such as those with magnetic buckles and tactile paper. - Research
- This brand is sold in major southern Chinese cities, targeting middle - to high - end consumers aged 25 - 40.
Our design is based on the main consumer groups and aesthetic needs identified through market analysis.
The aim is to create market - catering designs, using design power to help the brand establish a market foothold and achieve greater commercial value.
This project has achieved e goal of creating packaging at represents the product and engages in dialogue with consumers. - Inspiration
- Let the product packaging promote the product and convey the brand concept through the super - symbol design. Write a blessing on the packaging like "May all the good things come to you as you eat this apple." This aligns with Chinese consumers' cultural perception of apples, as they are considered to bring good fortune and peace. Include the latitude and longitude to show the high - quality origin of our products. Also, add a water droplet element to let consumers more directly feel the freshness of the apple.
- Project Duration
- The project started in Xi'an in May 2023, ended in Xi'an in March 2024, and was produced and sold in Shenzhen in March 2024.
- Operation Flow
- Engaging opening meods can attract consumers. Uncover the apple to show hand - drawn illustrations and evoke the joy of a bountiful harvest. Then, reveal an airplane window with rolling apples. The overall box design, along wi the detailed graphic design, work together to inform consumers about e professional cultivation process of the apples until they are ripe. It also conveys at the fruit is transported by the fastest air freight to deliver it to consumers in the best condition.
- Team Members
- Li Ziqiong
Cai Xueqin
Wen Wanqi
西安一宫格品牌传播有限公司One Design Brand Communication Co., Ltd.
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