Graceful Ode تغليف المشروبات الكحولية by Chengdu Stone Design Co., Ltd is a highly esteemed winner of the very prestigious 2025 جائزة A' Design Award الفضية in تصميم التغليف Competition Category.
فضةالتغليف· 2025
Graceful Ode تغليف المشروبات الكحولية
by Chengdu Stone Design Co., Ltd
Client: Jiangsu King’luck Brewery Joint-Stock Co. Ltd
جائزة A' Design Award الفضية Winner in التغليف Category
Verified Award Winner
Verify Award Status for #164157The Design
About Graceful Ode تغليف المشروبات الكحولية
"قصيدة رشيقة" هي سلسلة من عبوات المشروبات الكحولية مستوحاة من الشعر والخط العربي الصيني. تحمل الموضوعات الثلاثة أسماء "فنغ" و"يا" و"سونغ"، وهي التصنيفات الثلاثة للشعر الصيني. تحمل كل زجاجة الحرف الصيني الخاص بها بشكل ثلاثي الأبعاد، مقترنًا بملامس أفقية تستحضر الخط المرسوم على ورق الأرز وتضيف عمقًا ملموسًا. صُمم الغطاء على هيئة تلال متموجة، مع تسنينات في أعلاه. ويحدد اللون طابع كل موضوع: أخضر فيروزي متدرج، وبيج دافئ، وأصفر داكن. تناسب هذه السلسلة اللقاءات العائلية والمآدب التجارية والاحتفالات الرسمية.
The Recognition
About the جائزة A' Design Award الفضية
Graceful Ode تغليف المشروبات الكحولية هو فائز بجائزة A' Design Award الفضية، وهي تقدير رفيع المكانة بصورة استثنائية يُمنح للتصاميم الرفيعة المستوى والجميلة والمبهرة. والفائزون بالفضية هم أعمال لامعة بشدة وشديدة الإبداع تجسّد الخبرة والموهبة وحدة الذكاء المتميزة لدى مصمميها. ويُتوقع أن يكون Graceful Ode تغليف المشروبات الكحولية عملًا رائعًا يُعرض كنموذج، شديد الاحترافية وعميق الابتكار. وهذا التصميم الفائز بجائزة A' Design Award الفضية اختراع جدير بالذكر ومحل إعجاب، يعود بالنفع ويوسّع حدود الفن والعلم والتصميم والتكنولوجيا. وGraceful Ode تغليف المشروبات الكحولية إبداع يغبطه الكثيرون، يثير الرغبات ويبعث مشاعر إيجابية ويشعل الدهشة والإعجاب.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The liquor packaging series, with its themes named after three typical classifications of Chinese poetry, namely feng, ya and song, innovatively integrates the three Chinese characters, ancient calligraphy and modern craftsmanship. It stands as a pioneer in its kind, seamlessly blending practicality and traditional culture, whereby users can deeply experience the charm of Chinese poetry and calligraphy when they are drinking the liquor.
- Dimensions & Packaging
- product dimensions, 104 mm x 110 mm x 310 mm, 310 mm x 120 mm x 310 mm
- Tags
- traditional culture, Chinese poetry, cultural spread, shape of rolling hills, Chinese poetry classifications
- Production Technology
- The bottle cap inspired by rolling hills boasts serrations on the top, which symbolize the beautiful rhythm of poetry and echo the passion of ancient literati for climbing high and composing poems, expressing respect for and thinking on traditional culture. The themed bottle body takes the corresponding Chinese character as the core. 3D characters paired with horizontal textures, reminiscent of Chinese calligraphy on rice paper, offer a unique tactile experience and a sense of visual depth.
- Design Challenge
- The challenge was to capture Chinese traditional cultural essence while catering to modern aesthetic preferences. The design team has integrates three typical classifications of Chinese poetry into its design, and introduced ancient calligraphy to the three Chinese characters, while also adopting horizontal textures. Such fusion of traditional elements and modern craftsmanship makes the packaging series a piece of art that embodies traditional culture and showcases distinctive visual appeal.
- Research
- Through in-depth study of six principles in the Shijing and Chinese calligraphy, the packaging series innovatively integrates three typical classifications of Chinese poetry and ancient calligraphy with modern aesthetic trends and craftsmanship, striking a balance between cultural significance and artistic allure. It not only expresses respect for Chinese traditional poetry and calligraphy, but also brings something new to modern drinking culture.
- Inspiration
- The packaging series, inspired by ancient literati gatherings centred around liquor drinking and poem composing, subtly integrates three typical classifications of Chinese poetry into its design, which introduces ancient calligraphy to the three Chinese characters, creating a unique visual symbol that marries powerful Chinese calligraphy and elegant Chinese painting. In this way, it is not merely a container of fine liquor, but a piece of art with the unique charm of Chinese traditional culture.
- Project Duration
- The product was designed in January, 2024 in Chengdu, and launched in August, 2024 in China.
- Operation Flow
- The packaging series uses various colors to highlight a unique tone of different themed packaging, adaptable to diverse scenarios. The feng utilizes the gradient turquoise green that exudes freedom and inclusiveness, suitable for friend gatherings or family reunions. The ya designed with the warm and calm beige is an ideal choice for business banquets or gifts. The dark yellow song creates a noble, solemn atmosphere, which is applicable to major events such as festivals and weddings.
- Team Members
- Yang Shi, Ying Zhang, Shuyu You, Rui Jiang, Tingting Fei, Xiaodie Zhou
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