Yummy رسوم توضيحية للملكية الفكرية by Du Qingyu and Zhang Jun is a highly esteemed winner of the very prestigious 2025 جائزة A' Design Award البرونزية in تصميم الرسوم والتوضيح والاتصال البصري Competition Category.
برونزالرسوم· 2025
Yummy رسوم توضيحية للملكية الفكرية
Client: Joy Studio
جائزة A' Design Award البرونزية Winner in الرسوم Category
Verified Award Winner
Verify Award Status for #165133The Design
About Yummy رسوم توضيحية للملكية الفكرية
مجموعة الرسوم التوضيحية هذه مستوحاة من التقاط أفراح الحياة اليومية البسيطة. يهدف تركيب الألوان إلى خلق أجواء مبهجة وإثارة المشاعر البهيجة لدى الناس. يظهر حب الشخصيات للطعام من خلال تعبيرات وجوههم وتغيرات أجسامهم عند حمل الطعام. يمكن تطبيق مجموعة الرسوم التوضيحية هذه في الترويج للعلامة التجارية وتغليف المنتجات لتعزيز الوعي بالعلامة التجارية وتلبية الاحتياجات العاطفية للمستخدمين.
The Recognition
About the جائزة A' Design Award البرونزية
Yummy رسوم توضيحية للملكية الفكرية هو فائز بجائزة A' Design Award البرونزية، وهي تقدير رفيع المكانة يُمنح للتصاميم المتميزة التي تتسم بالإبداع والبراعة وحدة الذكاء. والفائزون بالبرونزية مصنوعات بارعة بوفرة ومبدعة بصورة لافتة، تؤكد الخبرة الواسعة والخيال وسعة الحيلة لدى مصمميها. ويُتوقع أن يكون Yummy رسوم توضيحية للملكية الفكرية قطعة عالية التقدير ومحل إعجاب وحب، شديدة الاحترافية والابتكار. وهذا التصميم الفائز بجائزة A' Design Award البرونزية يتبنى أفضل الممارسات في الفن والعلم والتصميم والتكنولوجيا، ويتميز بعنايته بالتفاصيل. ويلبّي Yummy رسوم توضيحية للملكية الفكرية الاحتياجات على أفضل وجه، ويلامس الرغبات، ويأسر المشاعر، ويستثير الفضول.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a set of 3D IP illustrations. It is a visual presentation of people's spiritual demands in a fast-paced life, exploring the pursuit of emotional comfort through characters and food. Compared with other designs, it focuses on the details of life and sees the big picture from the small. The image has exaggerated big eyes and simple shapes, which are highly recognizable and cute. Such a childlike design can easily arouse people's resonance with simple happiness.
- Dimensions & Packaging
- Image size 1800Pixels x 1800Pixels
- Tags
- character design, food, colorful, illustration, happiness
- Production Technology
- This set of illustrations uses 3D modeling technology, with the help of C4D to build models of cartoon characters and food, set proportions, and shapes. In the early design stage, collect inspiration, study popular cartoon styles and audience preferences, and determine the direction of high-saturation colors and simple and exaggerated shapes. Arranging light sources, enhance visual impact and artistic appeal. Use Octane renderer to render high-quality artworks.
- Design Challenge
- 1. How to stand out among many food-themed designs is the primary challenge.
2. From the historical perspective of illustration development, traditional hand-painted illustrations are deeply rooted, and there are many stereotypes in the process of transformation to 3D digitalization.
3. Society's perception and demand for illustrations are constantly changing, and how to make the work fit the expectations of different social groups has also become a big challenge. - Research
- The study revolves around the creation and application of 3D cartoon illustrations, using an interdisciplinary research type. With the help of literature, the development and application of 3D cartoon illustrations were sorted out, classic cases were analyzed, and online user surveys were conducted. The study shows that the unique style of 3D cartoon illustrations can meet the emotional demands of users, can be applied to brand promotion and product packaging, and enhance brand recognition.
- Inspiration
- This set of illustrations is inspired by capturing the simple joys of daily life. The pictures are constructed with brightly colored elements, symbolizing the colorful and vibrant life. The characters' desire for food is the instinctive pursuit of human beings for material enjoyment, it reflects our spiritual yearning for simple happiness in a busy world. Food is like the little things in life that make us happy, reminding us that happiness is often hidden in ordinary daily life.
- Project Duration
- The project started in April 2023 in Beijing and finished in June 2023 in Beijing
- Operation Flow
- An interesting picture is formed by combining the characters' body shapes with the food's characteristics. The cartoon characters' desire for food is highlighted. Combining the food that people are familiar with and love can easily trigger the public's emotional resonance. The unique 3D cartoon style, bold use of colors, and vivid images stand out from the crowd of visual content and can quickly attract users' attention.
- Team Members
- Du Qingyu
Zhang Jun - Image Credits
- Du Qingyu
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