Qishan Saozi Noodles تغليف المعكرونة by Huang Yong is a highly esteemed winner of the very prestigious 2025 جائزة A' Design Award البرونزية in تصميم التغليف Competition Category.
برونزالتغليف· 2025
Qishan Saozi Noodles تغليف المعكرونة
by Huang Yong
Client: Qipinfu
جائزة A' Design Award البرونزية Winner in التغليف Category
Verified Award Winner
Verify Award Status for #166486The Design
About Qishan Saozi Noodles تغليف المعكرونة
"معكرونة تشي شان ساو تسي" هو تصميم تغليف لمنتج معكرونة تقليدي من مدينة تشي شان في الصين. يُظهر الرسم التوضيحي طائر العنقاء متشكّلًا من خيوط المعكرونة والبخار، حاملًا في منقاره غصنًا من الفلفل. وتحيط بطائر العنقاء مكوّنات زاهية الألوان، في إشارة إلى نكهة الطبق وإرثه العريق. كما يستحضر طائر العنقاء أسطورة محلية مرتبطة بأسرة تشو الحاكمة، بما يربط العلامة التجارية بثقافة المنطقة. صُنعت العبوة من ورق الكرافت الأبيض، الذي وقع عليه الاختيار للونه الطبيعي ومظهره البسيط. أما الخطوط والشعار فقد نُفِّذت بتقنية الطباعة الحرارية بالذهب.
The Recognition
About the جائزة A' Design Award البرونزية
Qishan Saozi Noodles تغليف المعكرونة هو فائز بجائزة A' Design Award البرونزية، وهي تقدير رفيع المكانة يُمنح للتصاميم المتميزة التي تتسم بالإبداع والبراعة وحدة الذكاء. والفائزون بالبرونزية مصنوعات بارعة بوفرة ومبدعة بصورة لافتة، تؤكد الخبرة الواسعة والخيال وسعة الحيلة لدى مصمميها. ويُتوقع أن يكون Qishan Saozi Noodles تغليف المعكرونة قطعة عالية التقدير ومحل إعجاب وحب، شديدة الاحترافية والابتكار. وهذا التصميم الفائز بجائزة A' Design Award البرونزية يتبنى أفضل الممارسات في الفن والعلم والتصميم والتكنولوجيا، ويتميز بعنايته بالتفاصيل. ويلبّي Qishan Saozi Noodles تغليف المعكرونة الاحتياجات على أفضل وجه، ويلامس الرغبات، ويأسر المشاعر، ويستثير الفضول.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The sauerkraut noodles transform into a gorgeous phoenix, flapping its wings from the steam and dancing lightly on the top of the taste buds. The phoenix holds a pepper branch in its beak, symbolizing the unique flavor and long heritage of Qishan sauerkraut noodles. The colorful ingredients surround its body, painting a delicate and exquisite picture.
- Dimensions & Packaging
- 14mmx38mmx200mm
- Tags
- Qipinfu, Saozi noodles, Qishan Saozi noodles
- Production Technology
- The packaging of this product uses high-quality white kraft paper as the main material, which not only reflects the concept of environmental protection, but also demonstrates a simple yet elegant style. With its natural color and delicate touch, white kraft paper adds a touch of simplicity and purity to the product, allowing people to feel the brand's dedication and sincerity at a glance.
- Design Challenge
- The packaging has undergone many revisions and adjustments in the style of illustrations, striving to accurately capture the unique charm and cultural connotation of sauerkraut noodles. Through meticulous brushwork, the ingredients of sauerkraut noodles have been refined and perfected, and each ingredient is lifelike, as if it can jump out of the paper, making people salivate. At the same time, the packaging also cleverly incorporates the allusion of Fengming Qishan and the phoenix element, which not only highlights the historical depth and cultural heritage of the brand, but also makes sauerkraut noodles a cultural messenger that connects the past and the present and conveys auspiciousness.
- Research
- This packaging incorporates the traditional allusions of Fengming Qishan into the brand narrative, giving the sauerkraut noodles a profound historical and cultural heritage. The study also deeply analyzed the innovative practices of brand packaging design, especially the ingenious combination of white kraft paper and hot stamping red gold technology, which not only enhances the visual beauty, but also highlights the dignity and uniqueness of the brand. This study provides a new perspective and inspiration for the inheritance of sauerkraut noodle culture and brand development.
- Inspiration
- Since ancient times, the sound of phoenixes in Qishan symbolizes the prosperity of the Zhou Dynasty, implying the benevolent rule of King Wen and the reunification of the world. This allusion is integrated into the brand story of Saozi Noodles, giving it far-reaching significance. Saozi Noodles, known as the "Soul of Qishan", is not only a feast for taste buds, but also a display of Qishan culture.
- Project Duration
- Xi'an, China
- Operation Flow
- The packaging combines the phoenix element, giving the sauerkraut noodles a new lease of life, becoming a messenger that connects the past and the present and conveys auspiciousness. Each bowl of noodles carries historical blessings and cultural heritage. The packaging uses white kraft paper, and the fonts and logos are carefully crafted with hot-stamping gold technology, like bright stars, which not only enhances the visual effect, but also highlights the brand's noble and uniqueness. The luxurious charm shows the brand's unremitting pursuit of quality and details.
- Team Members
- Huang Yong
- Image Credits
- Illustrator/Hu Yunfeng
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