Playgo الهوية البصرية لعلامة تجارية لمركبات التخييم by Chungsheng Chen, Carol Sen and Enyang Chen is a highly esteemed winner of the very prestigious 2025 جائزة A' Design Award البرونزية in تصميم الرسوم والتوضيح والاتصال البصري Competition Category.
برونزالرسوم· 2025
Playgo الهوية البصرية لعلامة تجارية لمركبات التخييم
by Chungsheng Chen, Carol Sen and Enyang Chen
Client: Tainan University of Technology/Product Design Department
جائزة A' Design Award البرونزية Winner in الرسوم Category
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The Design
About Playgo الهوية البصرية لعلامة تجارية لمركبات التخييم
"Playgo" هي هوية بصرية صُمّمت لخدمة تعديل مركبات التخييم (الكامبر فان). يجمع شعار Playgo بين اللونين البرتقالي والأسود مع محارف طباعية منحنية توحي بروح الاستكشاف والموثوقية. تُطبَّق الهوية على بطاقات العمل، وحقائب التسوّق القماشية، والمظاريف، والأوراق الرسمية، والملفات، وملصقات المركبات، والموقع الإلكتروني، وحسابات وسائل التواصل الاجتماعي. وتحدّد إرشادات الاستخدام نِسَب الألوان، والتباعد بين الحروف، وسُمك الخطوط، كما يبلغ الحد الأدنى لارتفاع تطبيق الشعار 10 مم. وتدعم الهوية أيضًا نظام عروض أسعار إلكترونيًا ومساحة عرض فعلية يساعدان المستخدمين على اختيار خيارات التعديل المناسبة.
The Recognition
About the جائزة A' Design Award البرونزية
Playgo الهوية البصرية لعلامة تجارية لمركبات التخييم هو فائز بجائزة A' Design Award البرونزية، وهي تقدير رفيع المكانة يُمنح للتصاميم المتميزة التي تتسم بالإبداع والبراعة وحدة الذكاء. والفائزون بالبرونزية مصنوعات بارعة بوفرة ومبدعة بصورة لافتة، تؤكد الخبرة الواسعة والخيال وسعة الحيلة لدى مصمميها. ويُتوقع أن يكون Playgo الهوية البصرية لعلامة تجارية لمركبات التخييم قطعة عالية التقدير ومحل إعجاب وحب، شديدة الاحترافية والابتكار. وهذا التصميم الفائز بجائزة A' Design Award البرونزية يتبنى أفضل الممارسات في الفن والعلم والتصميم والتكنولوجيا، ويتميز بعنايته بالتفاصيل. ويلبّي Playgo الهوية البصرية لعلامة تجارية لمركبات التخييم الاحتياجات على أفضل وجه، ويلامس الرغبات، ويأسر المشاعر، ويستثير الفضول.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Playgo embodies fun, action, and adventure, with the slogan take you to play more! reflecting its mission to simplify camper van travel. Its vibrant orange and black logo symbolizes exploration and reliability, while curved typography adds a modern, approachable touch. Offering customizable modifications with flexible interiors, Playgo enhances convenience through an online quotation system and a physical display area, ensuring users fully understand its value.
- Dimensions & Packaging
- Playgo's logo has a minimum application height of 10 mm, making it suitable for various mediums such as business cards, tote bags, envelopes, letterheads, folders, and vehicle decals. This ensures the clarity and consistency of the brand image. The design guidelines cover color ratios, font spacing, and line thickness, standardizing visual presentation and enhancing brand recognition.
- Tags
- Branding, Visual Identity, Logo Design, Camper Van, Outdoor
- Production Technology
- Playgo's brand visual design was created using Adobe Illustrator, while the animation components were developed with Adobe Premiere and After Effects, showcasing the brand's dynamism and energy. The logo's color palette includes RGB, CMYK, and Pantone options, ensuring consistency across digital and print media, enhancing brand recognition.
- Design Challenge
- The design challenge for Playgo lies in establishing a clear brand positioning in the highly competitive camper van market, combining professional technology with a relaxed and enjoyable user experience. Simultaneously, the brand must balance highly customizable functionality with a simplified modification process to attract the new generation of outdoor enthusiasts.
The naming process was a significant hurdle. The name Playgo needed to convey a spirit of exploration and freedom while being simple, memorable, and distinctive. Additionally, the visual design had to strike a balance between professionalism and vibrancy, reflected in the logo’s sleek lines and the orange-black color scheme.
Another challenge involved creating a user-friendly online quotation system and a physical display area to enhance users’ understanding and ease of selecting modification options. Playgo overcame these obstacles to build a brand that seamlessly combines professionalism with energy, redefining standards in the camper van market. - Research
- Playgo's brand research focuses on user needs and market trends, leveraging 30 years of expertise in automotive component manufacturing to explore possibilities for easy, functional, and personalized camper vans. Through user interviews and market analysis, the brand established its core values, Professional, Relaxed, and Vibrant.
The research revealed that users desire simplified modification processes and enhanced convenience. These insights guided the design of the online quotation system and physical display area, seamlessly integrating brand value with user experience, setting a new standard for the camper van market. - Inspiration
- Passion for camping and exploration, with 30 years of expertise in vehicle seat manufacturing, Chang Ying Enterprise saw the need for camper vans that blend professionalism and ease. Modification of the camper van by Integrating technology and innovation for functionality, flexibility, and customization. With flexible parking systems, practical interiors, and streamlined modifications, allowing users to create their dream vehicles effortlessly, fulfil a youthful, free, and adventurous lifestyle.
- Project Duration
- The project began in November 2023 and concluded in 2024, with a brand launch event and experience store opening held in November 2024.
- Operation Flow
- Playgo's brand identity is applied to business cards, tote bags, envelopes, letterhead, folders, websites, social media, and camper van decals, ensuring consistency and recognition across both physical and digital platforms. The brand logo, with its sleek lines and orange-black color scheme, embodies professionalism and energy, drawing attention in both static and dynamic displays.
Business cards, letterhead, and envelopes emphasize the brand's professionalism, while tote bags and folders combine functionality with style, enhancing daily visibility. The website and social media platforms provide seamless interactive experiences, effectively conveying the brand's story and value. Camper van decals act as mobile advertisements, extending the brand's spirit to the outdoors and capturing even more attention. - Patents
- acdesign associates International Co., Ltd.
- Team Members
- ChungSheng Chen
Carol Sen
TingYuan Chen
EnYang Chen
WanYun Lo
EnJia Hsu
acdesign associates International Co.,Ltd.
Pro-Glory Enterprise Co., Ltd.
Tainan University of Technology/Product Design Department - Image Credits
- acdesign associates International Co., Ltd.
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