Grovehood Collective الهوية التجارية by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2025 جائزة A' Design Award الفضية in تصميم الرسوم والتوضيح والاتصال البصري Competition Category.
فضةالرسوم· 2025
Grovehood Collective الهوية التجارية
Client: Cansu Dagbagli Ferreira
جائزة A' Design Award الفضية Winner in الرسوم Category
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- Verified Award Winner
- Verify Award Status for #168860
The Design
About Grovehood Collective الهوية التجارية
تتعاون جروفهود كوليكتيف مع مزارع بوتيك صديقة للبيئة لابتكار علامة تجارية شفافة لزيت الزيتون البكر الممتاز في هولندا. توازن الهوية البصرية بين التقليد والحداثة، مع التركيز على الأصالة وإمكانية التتبع. يعكس الملصق المستوحى من الطراز العتيق مع تفاصيل القص المخصصة والطباعة الراقية الإتقان الحرفي ويُظهر جميع تفاصيل منشأ الزيتون. يكرّم رمز الزيتونة مع المدارات تفاني المزارع العائلية التي يدور عالمها حول هذه الثمرة، بينما تُبرز لوحة الألوان الترابية الأصول الطبيعية للمنتج، مشكّلةً نظام تعبئة متكامل.
The Recognition
About the جائزة A' Design Award الفضية
Grovehood Collective الهوية التجارية هو فائز بجائزة A' Design Award الفضية، وهي تقدير رفيع المكانة بصورة استثنائية يُمنح للتصاميم الرفيعة المستوى والجميلة والمبهرة. والفائزون بالفضية هم أعمال لامعة بشدة وشديدة الإبداع تجسّد الخبرة والموهبة وحدة الذكاء المتميزة لدى مصمميها. ويُتوقع أن يكون Grovehood Collective الهوية التجارية عملًا رائعًا يُعرض كنموذج، شديد الاحترافية وعميق الابتكار. وهذا التصميم الفائز بجائزة A' Design Award الفضية اختراع جدير بالذكر ومحل إعجاب، يعود بالنفع ويوسّع حدود الفن والعلم والتصميم والتكنولوجيا. وGrovehood Collective الهوية التجارية إبداع يغبطه الكثيرون، يثير الرغبات ويبعث مشاعر إيجابية ويشعل الدهشة والإعجاب.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Grovehood Collective redefines olive oil branding by blending heritage with modern elegance. As the Netherlands' first transparent extra virgin olive oil brand, it sources from family-run, earth-friendly farms. The vintage inspired label, with refined typography, and custom cut design reflects craftsmanship and authenticity. Earthy yet vibrant colors distinguish each variant, while premium packaging invites consumers to explore the rich journey of this high-quality, traceable olive oil.
- Dimensions & Packaging
- 500 ml olive oil labels: 2 front labels (63 x 74 mm) and one back label (69 x 75 mm)
- Tags
- olive oil, gourmet, olive, packaging, label design, custom cut, branding
- Production Technology
- The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then labels were produced by 4 color printing technique.
- Design Challenge
- Due to the bottle shape, the area we could use for the label was restricted, it required to be creative to create the layout while keeping the look appealing.
Another creative challenge was to color match the different materials. The bottle labels are printed on PP while the pouches are printed on a layered plastic material. The color - Research
- A thorough competitor research was done online and offline. During the research phase we concluded that the product quality is superior to almost all of the products available in the market. We decided to go extra mile for the packaging design to reflect this quality. The bottle was chosen from many available options, we went for a special design that looks both unique and premium. Resembling to a wine bottle, the design evokes premium quality. It was sourced from a quality supplier and we decided to use custom cut labels for underlining the uniqueness of the product.
- Inspiration
- The design is inspired by the traditions of olive oil production, where life revolves around the harvest. This idea is captured in the brand symbol: an olive encircled by orbits, representing the families whose world turns around this precious fruit. A fusion of vintage aesthetics and contemporary minimalism enhances the product’s exclusivity. The color palette, drawn from nature, connects the golden hues of olive oil and the rich greens of the trees, capturing the essence of the Mediterranean.
- Project Duration
- Started in October 2024, finished in February 2025
Designed in France, Sold from Netherlands to EU - Operation Flow
- First transparent extra virgin olive oil brand from Netherlands. The high quality olive oil is sourced from earth friendly family farms from different countries of Europe. The brand promise is to bring this high quality extra virgin olive oil that is single state, early harvest, hand picked and pressed the same day olive oil to gourmet audience.
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