Plastic Heart تجهيز فني إعلامي بتقنية LED by SuKang You

Plastic Heart تجهيز فني إعلامي بتقنية LED by SuKang You is a highly esteemed winner of the very prestigious 2025 جائزة A' Design Award البرونزية in تصميم التركيبات الفنية الرقمية والافتراضية Competition Category.

برونزالتركيبات الرقمية· 2025

Plastic Heart تجهيز فني إعلامي بتقنية LED

by SuKang You

Client: SuKang You (Hongik University)

جائزة A' Design Award البرونزية Winner in التركيبات الرقمية Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Plastic Heart تجهيز فني إعلامي بتقنية LED

"القلب البلاستيكي" هو تجهيز فني إعلامي عام بتقنية LED يجسّد بصريًا الأزمة البيئية الناجمة عن النفايات البلاستيكية. يتخذ العمل الفني هيئة قلب مبني من شظايا بلاستيكية زاهية الألوان، ينبض بإيقاع منتظم كأنه عضو حي. وقد استُخدم الذكاء الاصطناعي التوليدي وتقنية حقول الإشعاع العصبية لإنشاء المشاهد ثلاثية الأبعاد، التي جرى صقلها عبر التركيب الرقمي وأعمال ما بعد الإنتاج الحركية. أُعدّ الفيديو بأربعة عشر تنسيقًا للشاشات لعرضه على شاشات عامة كبيرة. وقد يكون هذا القلب قلب إنسان أو حيوان أو الكوكب ذاته.

The Recognition

About the جائزة A' Design Award البرونزية

Plastic Heart تجهيز فني إعلامي بتقنية LED هو فائز بجائزة A' Design Award البرونزية، وهي تقدير رفيع المكانة يُمنح للتصاميم المتميزة التي تتسم بالإبداع والبراعة وحدة الذكاء. والفائزون بالبرونزية مصنوعات بارعة بوفرة ومبدعة بصورة لافتة، تؤكد الخبرة الواسعة والخيال وسعة الحيلة لدى مصمميها. ويُتوقع أن يكون Plastic Heart تجهيز فني إعلامي بتقنية LED قطعة عالية التقدير ومحل إعجاب وحب، شديدة الاحترافية والابتكار. وهذا التصميم الفائز بجائزة A' Design Award البرونزية يتبنى أفضل الممارسات في الفن والعلم والتصميم والتكنولوجيا، ويتميز بعنايته بالتفاصيل. ويلبّي Plastic Heart تجهيز فني إعلامي بتقنية LED الاحتياجات على أفضل وجه، ويلامس الرغبات، ويأسر المشاعر، ويستثير الفضول.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Plastic Heart is a Public LED Media Art installation that visualizes the environmental crisis caused by plastic waste. The artwork takes the form of a heart, constructed from colorful plastic debris, pulsating rhythmically like a living organ. Utilizing AI-generated imagery and NeRF technology, the piece transforms digital artwork into a striking 3D visualization. The LED display enhances its immersive quality, engaging the audience with a thought-provoking spectacle.
Dimensions & Packaging: Plastic Heart is a public LED media installation designed for public spaces. The project was exhibited at COEX Mall in Gangnam, Seoul, South Korea, displayed on a 4224mm (W) × 1944mm (H) anamorphic LED screen. It was adapted for 14 different screen formats, ensuring compatibility across diverse public display environments. The video was created with high-resolution techniques to maintain visual clarity on large-scale digital displays.
Tags: Plastic Heart, Public LED Media Art, Environmental Awareness, Generative AI, NeRF Technology, Digital Art, Motion Graphics, Sustainable Design, Plastic Pollution, Visual Storytelling
Production Technology: Plastic Heart was created using generative AI to generate 3D visualizations, which were then refined through digital compositing. This public LED media installation is a video-based artwork designed for large-scale display. NeRF technology was used to generate multi-angle 3D objects based on the desired design, enhancing spatial realism. The final visuals were processed with post-production tools such as After Effects for a seamless and immersive motion effect.
Design Challenge: The biggest challenge was utilizing generative AI and NeRF tools to achieve precise artistic control. While generative AI provided visually compelling outputs, refining them to match the intended design required extensive adjustments. NeRF was used to generate multi-angle 3D objects, but optimizing them for animation and integration into the final composition was complex. Overcoming these challenges involved iterative refinement and a hybrid approach combining AI with traditional post-production tools.
Research: Plastic Heart serves as a visual statement on the environmental crisis caused by plastic waste. By transforming discarded plastics into a pulsating heart, it highlights the consequences of excessive consumption. The vibrant yet critical imagery draws viewers in, prompting reflection on sustainability. This project contributes to raising public awareness of plastic pollution, encouraging individuals and industries to reconsider their reliance on disposable plastics and take action for a greener future.
Inspiration: Plastic Heart was inspired by the impact of plastic pollution on ecosystems. The plastic we use daily threatens all living beings, from wildlife to marine life, and even the Earth itself. Yet, the vibrant plastic debris—reminiscent of Christmas ornaments—creates an ironic contrast, making waste visually striking. The heart is ambiguous—it could belong to a human, an animal, or the planet—urging audiences to reflect on sustainability and collective responsibility.
Project Duration: Plastic Heart was produced from September to November 2024. The video was created for SMAF 2025 (Seoul Media Art Festival) and was first exhibited on December 25, 2024, at COEX Mall in Gangnam, Seoul, South Korea. The anamorphic LED screen display measured 4224mm (W) × 1944mm (H) and was adapted for 14 different screen formats to ensure broad accessibility across various public display environments.
Operation Flow: Plastic Heart is a video-based public LED media installation that serves as a visual warning about the environmental impact of reckless plastic consumption. The heart, made of vibrant plastic debris, symbolizes an unidentified life form, blurring the lines between human, animal, and planet. Ironically, the video starts with dazzling, festive visuals set to Christmas carols, drawing viewers in with beauty before revealing its underlying environmental message.
Image Credits: Image: Creator / Video Designer SuKang You (Graduate School of Visual Communication, Hongik University), Plastic Heart, 2024.
Video Credits: Creator / Video Designer SuKang You (Graduate School of Visual Communication, Hongik University), Plastic Heart, 2024.