Yanghe Naked Bottle Liquor تغليف زجاجة باي جيو by Liandong Zhang and Xueqian Zhang is a highly esteemed winner of the very prestigious 2025 جائزة A' Design Award الذهبية in تصميم التغليف Competition Category.
ذهبالتغليف· 2025
Yanghe Naked Bottle Liquor تغليف زجاجة باي جيو
by Liandong Zhang and Xueqian Zhang
Client: Jiangsu Yanghe Distillery Co., Ltd
جائزة A' Design Award الذهبية Winner in التغليف Category
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- Verified Award Winner
- Verify Award Status for #170767
The Design
About Yanghe Naked Bottle Liquor تغليف زجاجة باي جيو
"يانغهي نيكد بوتل ليكور" هو تصميم تغليف للباي جيو، وهو مشروب روحي صيني مقطّر. تجمع الزجاجة الكريستالية بين شكل زجاجة البرقوق الكلاسيكي وخطوط عصرية بسيطة. ويشير هيكل على شكل قرن الماعز في الزجاجة إلى نقشة الماعز التقليدية الخاصة بالعلامة التجارية. وقد تم الحفاظ على ملصق الفراشة وتنقيحه، بخطوط بسيطة وتركيبة لونية متحفظة. وتبرز الدرجة اللونية الأزرق-المخضرّة للزجاجة على أرفف البيع بالتجزئة. ويهدف التصميم إلى منح المشروب المعبّأ في زجاجة بسيطة قيمة مُدركة أعلى وهوية واضحة للعلامة التجارية. أبعاد الزجاجة 76 × 76 × 257 مليمتراً.
The Recognition
About the جائزة A' Design Award الذهبية
Yanghe Naked Bottle Liquor تغليف زجاجة باي جيو هو فائز بجائزة A' Design Award الذهبية، وهي تقدير رفيع المكانة للغاية يُمنح للتصاميم من الدرجة الأولى والرائعة والمتميزة. والفائزون بالذهبية هم إبداعات شديدة الابتكار وعالية الرؤية ومبهرة ببريقها، تعكس نبوغ مصمميها وحكمتهم وبراعتهم. ويُتوقع أن يكون Yanghe Naked Bottle Liquor تغليف زجاجة باي جيو اختراعًا عظيم الإشادة ورائدًا وضخم الأثر يقدم قيمة غير مسبوقة. وهذا التصميم الفائز بجائزة A' Design Award الذهبية مشروع مذهل ومحترم يعود بالنفع الكبير ويوسّع حدود الفن والعلم والتصميم والتكنولوجيا. ويخلق Yanghe Naked Bottle Liquor تغليف زجاجة باي جيو مشاعر رغبة قوية، ويثير الشغف، ويشجع الإبداع، ويفتننا.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Yanghe and Yanghe Daqu have a glorious historical honor. The design elements are retained in the classic "butterfly label" shape optimization, highlighting the simple lines and color combinations in the design details. And finally presented a design effect of combining traditional classic and fashionable simplicity. The bottle color of blue-green in the white liquor shelf is an obvious differentiation, which instantly catches the eye of consumers, display effect is outstanding.
- Dimensions & Packaging
- bottle: 76mm*76mm*257mm, 520g;
box: 253mm*253mm*267.5mm, 860g - Tags
- Yanghe, Naked Bottle Liquor, Classic, Elegant
- Production Technology
- With the core concept of ''avenue to simplicity, historical glory'', Yanghe Naked Bottle Liquor perfectly integrates the classic liquor bottle shape with futuristic lines. The crystal glass bottle is like liquid moonlight, and the unique goat-horn structure of the bottle alludes to the classic "goat" pattern of Yanghe. This revolutionary bottle combines traditional packaging ideas with zero-redundancy design to embrace quality. When oriental craftsmanship meets modern aesthetics, it redefines the new paradigm of baijiu aesthetics with cultural self-confidence and excellent quality.
- Design Challenge
- The key challenge is to determine the design features, and it is difficult to control the collision between traditional and fashionable styles and the choice between the two. Considering the glorious historical honor of Yanghe and Yanghe Daqu, the design elements are retained in the classic "butterfly label" shape optimization, highlighting the simple lines and color combinations in the design details. And finally presented a design effect of combining traditional classic and fashionable simplicity.
- Research
- In order to solve the current situation of Cheap feeling of naked bottle liquor, Yanghe Naked Bottle Liquor replicates the classic and makes a sense of value, reshaping the brand base, which is the purpose of our design.
- Inspiration
- The product was designed around four key concepts, "the nostalgic spirit of modernity, the unfamiliar sense of deja vu, the industrial customized style, and the more value-added basal products". The packaging continues the classic elements of the plum bottle and butterfly label, with a retro and graceful quality that highlights the product's fashion sense, strengthens consumers' brand recognition of Yanghe, rediscovers the Yanghe gene, and pays homage to the classics.
- Project Duration
- From November 2024 Nanjing, Jiangsu, China
- Operation Flow
- The product was designed around four key concepts "the nostalgic spirit of modernity, the unfamiliar sense of deja vu, the industrial customized style, and the more value-added basal products", with a retro and graceful quality that highlights the product's fashion sense.
- Team Members
- Liandong Zhang, Xueqian Zhang, Chenchen Li, Ruidong Hua
- Image Credits
- Jiangsu Yanghe Distillery Co., Ltd
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