Sawamura Award 2024 الهوية البصرية الرئيسية للفعالية by Takuma Tahara is a highly esteemed winner of the very prestigious 2025 جائزة A' Design Award الفضية in تصميم الرسوم والتوضيح والاتصال البصري Competition Category.
فضةالرسوم· 2025
Sawamura Award 2024 الهوية البصرية الرئيسية للفعالية
Client: SAWAMURA Inc.
جائزة A' Design Award الفضية Winner in الرسوم Category
Verified Award Winner
Verify Award Status for #171707The Design
About Sawamura Award 2024 الهوية البصرية الرئيسية للفعالية
"جائزة ساوامورا 2024" هي هوية بصرية رئيسية صُمِّمت لفعالية خاصة بالموظفين الجدد في إحدى الشركات، أُقيمت في مسرح كابوكي تقليدي بمدينة كيوتو اليابانية. وقد دار موضوع الفعالية حول التقليد والابتكار. رُسمت حروف كلمة "KABUKU" بأساليب طباعية متنوعة، بحيث يؤدي كل حرف وظيفة مزدوجة كحرف ورسم توضيحي في آنٍ واحد. ومُزجت الألوان والزخارف اليابانية التقليدية المستوحاة من المسرح مع نظام لوني حديث ونابض بالحياة. وقد طُبِّقت الهوية البصرية على الشهادات والدعوات المصممة على هيئة تذاكر عروض والأختام والمواد الدعائية، مما منح الفعالية مظهرًا موحدًا ومتناغمًا.
The Recognition
About the جائزة A' Design Award الفضية
Sawamura Award 2024 الهوية البصرية الرئيسية للفعالية هو فائز بجائزة A' Design Award الفضية، وهي تقدير رفيع المكانة بصورة استثنائية يُمنح للتصاميم الرفيعة المستوى والجميلة والمبهرة. والفائزون بالفضية هم أعمال لامعة بشدة وشديدة الإبداع تجسّد الخبرة والموهبة وحدة الذكاء المتميزة لدى مصمميها. ويُتوقع أن يكون Sawamura Award 2024 الهوية البصرية الرئيسية للفعالية عملًا رائعًا يُعرض كنموذج، شديد الاحترافية وعميق الابتكار. وهذا التصميم الفائز بجائزة A' Design Award الفضية اختراع جدير بالذكر ومحل إعجاب، يعود بالنفع ويوسّع حدود الفن والعلم والتصميم والتكنولوجيا. وSawamura Award 2024 الهوية البصرية الرئيسية للفعالية إبداع يغبطه الكثيرون، يثير الرغبات ويبعث مشاعر إيجابية ويشعل الدهشة والإعجاب.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Key visual for an event for new employees at SAWAMURA Inc. The event held at the traditional Minami-za theater in Kyoto. The unique feature of this key visual is that it synchronizes with the characteristics of the venue (Kabuki). This key visual was displayed in the client's office and at the venue, and was also used on the award certificates, social media publicity, press release, and invitations (like show tickets). The uniformity of the visuals increased the motivation of those involved in the event and heightened the excitement of the event.
- Dimensions & Packaging
- Key visual: W728mm x H1030mm
Invitation: W20mm x H76mm
Seal: Diameter 40mm
Certificate of commendation: W210mm x H297mm - Tags
- Key visual, Japanese, tradition, innovation
- Production Technology
- Adobe Illustrator CC
- Design Challenge
- The most difficult part was the color scheme. I had never used so many colors at once in my previous work, so I tested and proposed several patterns.
To refine the design, it is better not to use too many colors, but since it was decided that each winner would use different colors and patterns, I had no choice but to use many colors.
It was difficult to balance traditional Japanese colors with a color scheme that felt new. - Research
- I wanted to incorporate the actual Kabukiza theatre into the design, so I worked with the client to research the venue, looked into Kabuki itself, and studied traditional Japanese colour schemes. I incorporated patterns used in the actual Kabukiza theatre and objects used in its architecture into the design. I also fused elements that feel innovative.
- Inspiration
- The event theme was "KABUKU". It is close in meaning to "cut a dash". The alphabet of "KABUKU" was designed using various typography. These pieces function both as typography and as illustrations. They are both alphabetical and kabuki (Minamiza is a traditional Japanese kabuki venue) illustrations. "KABUKU" also means "playful behavior." The alphabet to look like a different motif. The event also has the sub-concept of tradition and innovation, the color scheme was chosen to evoke a feeling of traditional Japanese style combined with newness.
- Project Duration
- The project was held at Minamiza, Kyoto, Japan on March 29, 2024
- Operation Flow
- This key visual not only serves as a formal announcement design within the concept, but also incorporates elements of traditional Japanese Kabuki visually. It can convey the meaning of the event's theme, "Tradition and Innovation," in a broader and deeper sense to new employees who participate in the event.
- Image Credits
- #All Creator Takuma Tahara
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