Una Luna Collection تغليف الشوكولاتة by Olha Takhtarova

Una Luna Collection تغليف الشوكولاتة by Olha Takhtarova is a highly esteemed winner of the very prestigious 2025 جائزة A' Design Award البرونزية in تصميم التغليف Competition Category.

برونزالتغليف· 2025

Una Luna Collection تغليف الشوكولاتة

by Olha Takhtarova

Client: Sot B&d

جائزة A' Design Award البرونزية Winner in التغليف Category

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Colors

The Design

About Una Luna Collection تغليف الشوكولاتة

"أونا لونا" هو تصميم تغليف لمجموعة من الشوكولاتة. تُصنع العلب من الورق المقوى الصلب بتشطيب أسود مطفأ اللمعة. ويُبرز الطبع بالرقائق الذهبية زخرفة القمر واسم العلامة التجارية، بينما ترمز الطيور المحلّقة إلى الحرية. ويضيف الورنيش الانتقائي والنقش البارز ملمساً غنياً إلى السطح، مع بطانة ذهبية في الداخل. ويصف دليل التذوق المطبوع كل قطعة شوكولاتة، فيما تحافظ الصينية الداخلية على ترتيب القطع. وتتوفر ثلاثة أحجام يتراوح طولها بين 180 و300 مليمتر. ويهدف التصميم إلى تقديم الشوكولاتة بوصفها هدية راقية.

The Recognition

About the جائزة A' Design Award البرونزية

Una Luna Collection تغليف الشوكولاتة هو فائز بجائزة A' Design Award البرونزية، وهي تقدير رفيع المكانة يُمنح للتصاميم المتميزة التي تتسم بالإبداع والبراعة وحدة الذكاء. والفائزون بالبرونزية مصنوعات بارعة بوفرة ومبدعة بصورة لافتة، تؤكد الخبرة الواسعة والخيال وسعة الحيلة لدى مصمميها. ويُتوقع أن يكون Una Luna Collection تغليف الشوكولاتة قطعة عالية التقدير ومحل إعجاب وحب، شديدة الاحترافية والابتكار. وهذا التصميم الفائز بجائزة A' Design Award البرونزية يتبنى أفضل الممارسات في الفن والعلم والتصميم والتكنولوجيا، ويتميز بعنايته بالتفاصيل. ويلبّي Una Luna Collection تغليف الشوكولاتة الاحتياجات على أفضل وجه، ويلامس الرغبات، ويأسر المشاعر، ويستثير الفضول.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Una Luna ("One Moon") chocolate packaging is meant to capture luxury, mystery, and grace. Inspired by the beauty of moonlit evenings, the design contrasts visually strikingly by combining a deep black matte surface with gold foil embellishments. Rising birds and the golden moon represent liberty and luxury, therefore turning every chocolate box into a sophisticated encounter. Excellent printing makes the box feel special in consumers' hands and on the shelf.
Dimensions & Packaging: Large Box: 300mm x 180mm x 50mm
Medium Box: 240mm x 140mm x 45mm
Small Box: 180mm x 100mm x 40mm
Tags: chocolate candy, chocolate luxury packaging, gold, moon
Production Technology: Rigid cardboard with a matte black finish for elegance and durability forms the Una Luna package. Selective varnishing gives texture; gold foil stamping accentuates the moon and branding. Embossing accentuates tactile appeal and helps important features stand out. The inside gold lining improves the unboxing experience.
Design Challenge: Designing Una Luna's packaging proved mostly difficult in balancing luxury with brand narrative. It had to be premium and convey the moon's relationship to mystery, elegance, and retreat as well as feel good. Developing a unique design that distinguishes itself in the cutthroat confectionery industry while preserving a coherent visual identity throughout several flavors was another difficulty. The answer was to use a strong but understated color palette, apply high-end printing techniques, and make sure every variation in the collection kept its originality while also being harmonic complete. Una Luna's packaging deftly communicates both luxury appeal and an immersive brand narrative by combining innovative graphics with superior materials.
Research: Una Luna's packaging research concentrated on consumer psychology and how luxury aesthetics affect buying choices. Research show that black and gold color schemes are quite connected with elegance and premium quality. To improve the sensory attraction, tactile details including varnishing and embossing were also included. According to market research, the impression of gourmet chocolates depends much on packaging, hence strategic use of simple but strong design elements that express elegance and uniqueness results. These components together guarantees that Una Luna chocolates will be seen as a premium luxury.
Inspiration: The moon's enigmatic charm and a tranquil riverbed under a starry night sky inspire Una Luna. Like fine chocolates, the idea evokes peace, richness, and individuality. Birds flying across a golden moon symbolize freedom and transcendence, supporting the idea that Una Luna chocolates offer escape from the daily. Natural motifsin the design illustrate how the company values craftsmanship and purity.
Project Duration: May 2024 US - June 2024 US
Operation Flow: Una Luna's packaging is meant to improve user experience in all its elements. The box's robust but elegant construction offers protection while preserving an easy unpacking mechanism. While the printed taste guide provides a clear picture of the several chocolates, the gold foil-stamped moon makes a great first impression. The way the chocolates are arranged inside is painstakingly designed to offer a visually appealing and orderly appearance, so simplifying and fun the choosing procedure becomes. The high-quality materials guarantee longevity and communicate uniqueness.
Team Members: Olha Takhtarova