House of Smaragd صندوق الأدفنت by Rilind Hoxha and Haris Murich is a highly esteemed winner of the very prestigious 2025 جائزة A' Design Award البرونزية in تصميم الهدايا Competition Category.
برونزالهدايا· 2025
House of Smaragd صندوق الأدفنت
by Rilind Hoxha and Haris Murich
Client: Smaragd 1969 / Why Agency
جائزة A' Design Award البرونزية Winner in الهدايا Category
Verified Award Winner
Verify Award Status for #171968The Design
About House of Smaragd صندوق الأدفنت
تقويم العد التنازلي من هاوس أوف سمارغد هو صندوق عد تنازلي منظم مصنوع من ورق بيئي ومواد مستدامة، مصمم للاستخدام المتكرر. يحتوي على أربع قطع مجوهرات معبأة بشكل فردي، كل منها محفوظة في حجيرات منفصلة. التعبئة قابلة لإعادة التدوير وإعادة الاستخدام، مما يقلل الأثر البيئي. يتيح تصميم الصندوق الوصول المتحكم به لكل حجيرة، مع الحفاظ على عنصر المفاجأة وحماية المحتويات.
The Recognition
About the جائزة A' Design Award البرونزية
House of Smaragd صندوق الأدفنت هو فائز بجائزة A' Design Award البرونزية، وهي تقدير رفيع المكانة يُمنح للتصاميم المتميزة التي تتسم بالإبداع والبراعة وحدة الذكاء. والفائزون بالبرونزية مصنوعات بارعة بوفرة ومبدعة بصورة لافتة، تؤكد الخبرة الواسعة والخيال وسعة الحيلة لدى مصمميها. ويُتوقع أن يكون House of Smaragd صندوق الأدفنت قطعة عالية التقدير ومحل إعجاب وحب، شديدة الاحترافية والابتكار. وهذا التصميم الفائز بجائزة A' Design Award البرونزية يتبنى أفضل الممارسات في الفن والعلم والتصميم والتكنولوجيا، ويتميز بعنايته بالتفاصيل. ويلبّي House of Smaragd صندوق الأدفنت الاحتياجات على أفضل وجه، ويلامس الرغبات، ويأسر المشاعر، ويستثير الفضول.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- House of Smaragd Advent Calendar is a structured countdown box made from ecological paper and sustainable materials, designed for repeated use. It contains four individually packaged jewelry pieces, each secured in separate compartments. Packaging is recyclable and reusable, reducing environmental impact. The box design allows for controlled access to each compartment, maintaining the element of surprise while keeping the items protected.
- Dimensions & Packaging
- 164x164x42mm, Gold plated & ecologically colored recycled paper.
- Tags
- Christmas, Advent, Gifts, Jewelry, Marketing, Packaging.
- Production Technology
- Sketched and Produced in Adobe Illustrator. Print execution done by hand.
- Design Challenge
- The hardest part was what the theme of the advent box was gonna be.
The first themes were including miracles and surprises, but then we opted for a royalty like direction, for example House of Tudor.
The second hardest part was creating an unique blueprint for the box, which was largely assisted by the production facility. - Research
- The research was mostly done online with some physical inspiration from vintage advent boxes found on flea markets.
- Inspiration
- The advent box takes inspiration from vintage advent boxes, incorporating a classic multi-compartment structure that enhances the anticipation of weekly reveals. Traditional advent calendars featured individually sealed sections, a concept replicated here with four separate compartments, each containing a unique jewelry piece.
- Project Duration
- The project piloted in 2023 for the 2024 season, and an initial prototype was released in limited quantities. The final presented version was produced in November 2024, and released on the 9th of December 2024. Production was primarily in Why Agency offices, while execution was done by AJ-Graf Matbaa in Skopje. The product was available for sale online and physically in the Smaragd stores in Skopje.
- Operation Flow
- The front part is opened and there are four boxes inside, which are removable. Each of the boxes contains a piece of jewelry.
- Team Members
- Rilind Hoxha - Executive Direction & Production
Haris Murich - Creative Direction - Image Credits
- Filip Shutarov
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