HG Holding Headquarters مكاتب وقاعات مؤتمرات by Cihat Elmas - Quark Studio Architects

HG Holding Headquarters مكاتب وقاعات مؤتمرات by Cihat Elmas - Quark Studio Architects is a highly esteemed winner of the very prestigious 2025 جائزة A' Design Award البرونزية in تصميم العمارة والمباني والهياكل Competition Category.

برونزالعمارة· 2025

HG Holding Headquarters مكاتب وقاعات مؤتمرات

by Cihat Elmas - Quark Studio Architects

Client: Halil Gursoy Saglık Hizmetleri

جائزة A' Design Award البرونزية Winner in العمارة Category

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The Design

About HG Holding Headquarters مكاتب وقاعات مؤتمرات

متحدياً التصور العقيم غالباً للعمارة المؤسسية، يقدم مبنى إدارة HG في كهرمان مرعش، تركيا، نموذجاً مقنعاً للدفء والتواصل الإنساني ضمن إطار وظيفي. على مساحة 1,790 متراً مربعاً موزعة على أربعة مستويات، يتجاوز التصميم بوعي الجماليات المكتبية التقليدية، ساعياً لخلق بيئة ترحيبية ومنتجة للموظفين والزوار. يتخلل هذا التركيز على أجواء مريحة وجذابة القرارات المعمارية، مشكلاً كل شيء من التنظيم المكاني إلى الاختيار المدروس للمواد.

The Recognition

About the جائزة A' Design Award البرونزية

HG Holding Headquarters مكاتب وقاعات مؤتمرات هو فائز بجائزة A' Design Award البرونزية، وهي تقدير رفيع المكانة يُمنح للتصاميم المتميزة التي تتسم بالإبداع والبراعة وحدة الذكاء. والفائزون بالبرونزية مصنوعات بارعة بوفرة ومبدعة بصورة لافتة، تؤكد الخبرة الواسعة والخيال وسعة الحيلة لدى مصمميها. ويُتوقع أن يكون HG Holding Headquarters مكاتب وقاعات مؤتمرات قطعة عالية التقدير ومحل إعجاب وحب، شديدة الاحترافية والابتكار. وهذا التصميم الفائز بجائزة A' Design Award البرونزية يتبنى أفضل الممارسات في الفن والعلم والتصميم والتكنولوجيا، ويتميز بعنايته بالتفاصيل. ويلبّي HG Holding Headquarters مكاتب وقاعات مؤتمرات الاحتياجات على أفضل وجه، ويلامس الرغبات، ويأسر المشاعر، ويستثير الفضول.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Challenging the often-sterile perception of institutional architecture, the HG Holding Headquarters in Kahramanmaraş, Turkey, presents a compelling case for warmth and human connection within a functional framework. Spanning 1,790 square meters across four levels, the design consciously moves beyond conventional office aesthetics, aiming to create a welcoming and productive environment for staff and visitors. This emphasis on a comfortable and engaging atmosphere permeates the architectural decisions, shaping everything from spatial organisation to the nuanced selection of materials.
Dimensions & Packaging: The building boasts a total build size of 1,790 sqm, accommodating a range of services, including 4 workstation rooms,4 conference halls with a pre-function area, a meeting room, a secured management area, and open layout waiting areas with access to refreshments.
Tags: furniture design, office design, office architecture, interior design, facade design
Production Technology: The project is currently being built and the structure is made of a concrete system. The facade is covered by glass walls and aluminum composition.
Design Challenge: Moving beyond purely functional considerations, the architectural approach actively integrates principles of user-centred design. The conscious departure from stark, clinical aesthetics acknowledges the psychological effects of such environments, often associated with anxiety and detachment. Instead, the emphasis on warmer tones and natural materials directly references theories in colour psychology, where earthier hues and the introduction of natural elements are linked to feelings of comfort, security, and reduced stress. While direct access to extensive biophilic elements might be limited within this administrative context, the incorporation of natural oak textures and the carefully considered colour palette serve as subtle nods to biophilic design principles, aiming to foster a connection with nature and promote a sense of calm.
Research: Central to the building's welcoming character is its carefully curated material palette. Eschewing the often-clinical palette of institutional spaces, the design embraces a range of textures and tones carefully chosen to engage the senses and promote a feeling of well-being.
Within the administrative offices, the subtle variation in grey carpet tones serves not only to delineate individual workspaces within the open plan but also introduces a tactile softness underfoot, contributing to a more comfortable and less sterile environment for daily tasks. Conversely, the vibrant, patterned carpet in the conference halls injects a sense of energy and dynamism, visually distinguishing this space and fostering a more engaging atmosphere for collaborative events.
Inspiration: The design program unfolds through a deliberate organization of its internal functions, carefully considering the flow of users and the specific needs of each zone. This strategic distribution of programs across the building's four levels is not just about compartmentalization; rather, it's a considered hierarchy of spaces designed to enhance operational efficiency while subtly influencing the user's journey and perception of the environment.
Project Duration: The project started in 2024 in Kahramanmars, Turkey and it's still ongoing.
Operation Flow: The architectural form of the HG Holding Headquarters embodies a contemporary sensibility, characterized by a considered dialogue between clean, straight lines and gentle curves. This interplay is evident in both the overall massing and the internal spatial arrangements.
Within the administrative offices, an open-plan layout organized around a clear grid system promotes efficiency and visual connectivity. The reception area is thoughtfully designed as a transitional space, its sleek reception desk set against a calming blue backdrop, offering a serene point of arrival. This deliberate combination of structured organization and softer forms contributes to an environment that feels both functional and inviting.
Patents: Copyrights belong to Quark Studio Architects, 2025
Team Members: Cihat Elmas
Ayk Cavusyan
Hessam Esmaili
Image Credits: Image #1: Designer, Quark Studio Architects
Image #2: Designer, Quark Studio Architects
Image #3: Designer, Quark Studio Architects
Image #4: Designer, Quark Studio Architects
Image #5: Designer, Quark Studio Architects