Planetarium منتجات ثقافية وإبداعية by Alan Guo

Planetarium منتجات ثقافية وإبداعية by Alan Guo is a highly esteemed winner of the very prestigious 2025 جائزة A' Design Award الفضية in تصميم التغليف Competition Category.

فضةالتغليف· 2025

Planetarium منتجات ثقافية وإبداعية

by Alan Guo

Client: Beijing Planetarium

جائزة A' Design Award الفضية Winner in التغليف Category

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The Design

About Planetarium منتجات ثقافية وإبداعية

تُعد زجاجة الترمس هذه جزءاً من سلسلة منتجات أوسع تضم طوابع وفواصل كتب وأشرطة لاصقة وحقائب قماشية ومنتجات أخرى. مستوحاة من رواد الفضاء، تنقل التصاميم إحساساً بانعدام الوزن وتستكشف العلاقة بين الإنسانية والكون. من كوب بتصميم فضائي يحاكي الطفو إلى حقيبة قماشية تصور يداً تمسك بحبل حياة رائد فضاء، يجسد كل منتج سرداً قصصياً مبتكراً. تهدف المجموعة إلى إثارة فضول الجمهور تجاه الكون وتعزيز نظرة عقلانية ومتأملة لمكانة الإنسانية فيه.

The Recognition

About the جائزة A' Design Award الفضية

Planetarium منتجات ثقافية وإبداعية هو فائز بجائزة A' Design Award الفضية، وهي تقدير رفيع المكانة بصورة استثنائية يُمنح للتصاميم الرفيعة المستوى والجميلة والمبهرة. والفائزون بالفضية هم أعمال لامعة بشدة وشديدة الإبداع تجسّد الخبرة والموهبة وحدة الذكاء المتميزة لدى مصمميها. ويُتوقع أن يكون Planetarium منتجات ثقافية وإبداعية عملًا رائعًا يُعرض كنموذج، شديد الاحترافية وعميق الابتكار. وهذا التصميم الفائز بجائزة A' Design Award الفضية اختراع جدير بالذكر ومحل إعجاب، يعود بالنفع ويوسّع حدود الفن والعلم والتصميم والتكنولوجيا. وPlanetarium منتجات ثقافية وإبداعية إبداع يغبطه الكثيرون، يثير الرغبات ويبعث مشاعر إيجابية ويشعل الدهشة والإعجاب.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This series of cultural products, featuring astronauts as its central theme, explores the relationship between humanity and the universe. By combining space exploration with reflections on the connection between humans and Earth, the design stands out. It inspires curiosity about astronomy and encourages a deeper understanding of our relationship with nature and the cosmos, fostering a correct worldview and cosmic perspective. The unique fusion of art, science, and philosophy distinguishes it from traditional designs.
Dimensions & Packaging: 25*40cm Inflatable bag, Screen printing
Tags: Planetarium, Cultural and Creative Merchandise, Universe
Production Technology: Inflatable bag,Screen printing, Put the screen-printed thermos cup into the bag, Visually increases the floating feeling of astronauts
Design Challenge: In this design project, the client smoothly approved our proposal. The biggest challenge, however, was turning the concept into tangible, marketable products.

To ensure the practicality of our ideas, we personally purchased and tested various drawstring bags with different materials and sizes to find the most suitable option for the vacuum flask packaging.

Additionally, since this was not a single product but a series developed for the entire planetarium, we had to coordinate with multiple suppliers. This involved sorting out key factors such as materials, dimensions, and pricing for each product.

For a graphic design studio, managing these production details and cross-functional coordination presented a significant challenge, but it was also a valuable learning experience.
Research: This is a cultural and creative project developed for a planetarium. The designer drew inspiration from the Voyager spacecraft’s image of Earth taken from deep space—a tiny blue dot that invites us to rethink the relationship between humans and Earth, and between humanity and the universe.

To convey this perspective, the designer created a series of astronaut-themed cultural products. When visitors imagine themselves as astronauts, they gain a new vantage point from which to understand human existence and the cosmos, helping to form a more grounded worldview and cosmic perspective.

For example, the astronaut-themed tote bag requires the user to grip it tightly—symbolizing the responsibility of holding a partner’s life in one’s hands. The vacuum flask packaging, designed with a floating visual effect, subtly reminds us that something as common as water is not so easily obtained in space.

Through these designs, the project encourages people to reflect on their everyday lives, recognize the preciousness of resources, and develop a deeper appreciation for life itself.
Inspiration: This collection of cultural products revolves around the astronaut’s perspective, inspired by the famous image of Earth as a tiny, lonely blue dot captured by the Voyager spacecraft. It reflects humanity’s curiosity about the universe and the importance of looking back at our home, Earth. Through astronaut-themed designs, these products aim to ignite interest in astronomy and inspire reflection on our relationship with each other and the planet.
Project Duration: This project started in May 2020 and ended in July. It was sold in the planetarium in September and received many positive reviews from consumers.
Operation Flow: The use of inflatable bags makes the astronauts look more like they are floating, increasing the experience and fun of the audience buying the product.