Fluf أريكة by Joao Demele is a highly esteemed winner of the very prestigious 2026 جائزة A' Design Award البرونزية in تصميم الأثاث Competition Category.
برونزالأثاث· 2026
Fluf أريكة
by Joao Demele
Client: Karams
جائزة A' Design Award البرونزية Winner in الأثاث Category
Verified Award Winner
Verify Award Status for #173939The Design
About Fluf أريكة
"فلَف" أريكة مصممة للراحة والاسترخاء اليومي. تتميز الأريكة بأحجام سخية وخطوط عضوية انسيابية. تستند بنيتها الوثيرة المنجّدة إلى قاعدة خشبية، صُنعت بقطوع ووصلات نجارية دقيقة تضمن الثبات الإنشائي والمتانة. وقد حُشيت وسائد المقعد والمسند الخلفي والمساند الجانبية بأنواع من الإسفنج ذات كثافات مختلفة لتحقيق التوازن بين الدعم والنعومة. ويتيح المسند الخلفي الجانبي القابل للتعديل أنماط استخدام متعددة، مثل القراءة أو الاستراحة أو التواصل الاجتماعي. تبلغ أبعاد الأريكة 260 سم عرضًا و101 سم عمقًا و85 سم ارتفاعًا.
The Recognition
About the جائزة A' Design Award البرونزية
Fluf أريكة هو فائز بجائزة A' Design Award البرونزية، وهي تقدير رفيع المكانة يُمنح للتصاميم المتميزة التي تتسم بالإبداع والبراعة وحدة الذكاء. والفائزون بالبرونزية مصنوعات بارعة بوفرة ومبدعة بصورة لافتة، تؤكد الخبرة الواسعة والخيال وسعة الحيلة لدى مصمميها. ويُتوقع أن يكون Fluf أريكة قطعة عالية التقدير ومحل إعجاب وحب، شديدة الاحترافية والابتكار. وهذا التصميم الفائز بجائزة A' Design Award البرونزية يتبنى أفضل الممارسات في الفن والعلم والتصميم والتكنولوجيا، ويتميز بعنايته بالتفاصيل. ويلبّي Fluf أريكة الاحتياجات على أفضل وجه، ويلامس الرغبات، ويأسر المشاعر، ويستثير الفضول.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Fluf is a sofa with generous enveloping volumes. Its design expresses comfort even before touch. The wooden base lightly supports the soft upholstered body. The adjustable side backrest allows different modes of use enhancing ergonomics and user experience. More than a sofa Fluf is a piece sensitive to everyday life adaptable fluid and emotionally connected to those who inhabit it.
- Dimensions & Packaging
- Materials and Finishes Fabric and wood
Dimensions Width 260 cm - Depth 101 cm - Height 85 cm - Tags
- Sofa, Fluf, Affection, Comfort, Design, Modern, Karams, Furniture, Brazilian Design, Ergonomic
- Production Technology
- The base of the Fluf Sofa is built with high precision woodworking using accurate cuts and joints to ensure structural stability and durability. The seat backrest and arm cushions are filled with foams of varying densities strategically selected to balance support and softness. The textile finish is applied with careful sewing and shaping techniques ensuring ergonomic comfort and a refined appearance.
- Design Challenge
- The main challenge was balancing the organic look of the design with the needs for comfort adjustability and sustainable materials. The goal was to create a sofa that fits daily life without losing lightness or stability. The adjustable backrest was designed to integrate discreetly into the form. Despite limitations in production and materials the project found creative solutions combining form function and care for everyday living.
- Research
- The research involved ergonomic analysis and sustainable material studies to develop a sofa that combines comfort and environmental responsibility. The goal was to create a versatile adjustable and welcoming design that adapts to different needs. The methodology combined 3D modeling and physical testing with prototypes. The result is a product that balances form and versatility and enhances wellbeing.
- Inspiration
- The Fluf Sofa is born from the desire to translate affection into form and matter. Inspired by the pursuit of emotional comfort, its design expresses warmth and softness. With voluminous cushions and organic lines, it evokes the feeling of an embrace, adapting to the body and daily life. Fluf translates rest as a gesture of care, connection, and presence.
- Project Duration
- Project started in 2024 and was published in 2025 in Sao Paulo.
- Operation Flow
- The Fluf Sofa offers an intuitive and versatile experience. Its adjustable side backrest allows personalized comfort for different moments such as reading resting or socializing. The enveloping cushions support immediate relaxation while the wide seat invites various postures. Interaction flows naturally adapting to daily rituals with comfort functionality and freedom.
- Patents
- Copyright belongs to Joao Demele 2025
- Team Members
- Joao Demele
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