Once Upon a Rabbit فيلم قصير متحرك by Jesseter Wang and Hannah Sun

Once Upon a Rabbit فيلم قصير متحرك by Jesseter Wang and Hannah Sun is a highly esteemed winner of the very prestigious 2026 جائزة A' Design Award البرونزية in تصميم الأفلام والفيديو والرسوم المتحركة Competition Category.

برونزالأفلام· 2026

Once Upon a Rabbit فيلم قصير متحرك

by Jesseter Wang and Hannah Sun

جائزة A' Design Award البرونزية Winner in الأفلام Category

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Verified Award Winner

Verify Award Status for #180467

View at A' Design Award Press Release Award Badge

Colors

The Design

About Once Upon a Rabbit فيلم قصير متحرك

"ذات مرة كان هناك أرنب" هو مشروع تصميم رسوم متحركة مستوحى من التفاصيل الثقافية لمهرجان الفوانيس والذكريات البصرية للطفولة. يؤسس العمل لغة بصرية ناعمة ومعبّرة من خلال مزيج من الشكل ثلاثي الأبعاد والحس المرسوم يدويًا، مما يخلق صورًا تبدو منظّمة ومرحة في آنٍ واحد. تُستخدم زخارف متكررة مثل الأرنب والتانغيوان (كرات الأرز) كمرتكزات بصرية، بينما تُبرز الحركة والإيقاع والتكوين الأجواء والاستمرارية، ما يُفضي إلى تجربة تصميمية متماسكة متجذرة في الدفء والألفة والصدى الثقافي.

The Recognition

About the جائزة A' Design Award البرونزية

Once Upon a Rabbit فيلم قصير متحرك هو فائز بجائزة A' Design Award البرونزية، وهي تقدير رفيع المكانة يُمنح للتصاميم المتميزة التي تتسم بالإبداع والبراعة وحدة الذكاء. والفائزون بالبرونزية مصنوعات بارعة بوفرة ومبدعة بصورة لافتة، تؤكد الخبرة الواسعة والخيال وسعة الحيلة لدى مصمميها. ويُتوقع أن يكون Once Upon a Rabbit فيلم قصير متحرك قطعة عالية التقدير ومحل إعجاب وحب، شديدة الاحترافية والابتكار. وهذا التصميم الفائز بجائزة A' Design Award البرونزية يتبنى أفضل الممارسات في الفن والعلم والتصميم والتكنولوجيا، ويتميز بعنايته بالتفاصيل. ويلبّي Once Upon a Rabbit فيلم قصير متحرك الاحتياجات على أفضل وجه، ويلامس الرغبات، ويأسر المشاعر، ويستثير الفضول.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Once Upon a Rabbit is an animated short inspired by childhood memories and subtle cultural details of the Lantern Festival. Guided by the recurring presence of the rabbit and tangyuan (rice balls), the film unfolds as a sequence of connected moments that gradually lead toward a shared table. The piece emphasizes emotional flow and visual association over explicit storytelling, capturing the lively warmth of the Lantern Festival.
Dimensions & Packaging: 16x9 video file
Tags: Animation, Motion Design, Illustration, Culture, Year of Rabbit
Production Technology: The project was produced using a hybrid 3D and 2D animation workflow. Core scenes and motion were created in Cinema 4D, with a focus on modeling and animation. The renders were then composited in Adobe After Effects, where textures, graphic details, and subtle motion accents were added to achieve a cohesive, handcrafted visual quality.
Design Challenge: A key creative challenge was achieving a sense of warmth and human touch within a digitally constructed visual environment. The project sought to avoid a rigid or overly polished appearance by introducing texture, softness, and brush-like qualities into form and motion. Balancing control and imperfection required careful visual restraint, ensuring the imagery remained expressive and inviting while maintaining coherence and clarity throughout the animation.
Research: This project is based on exploratory design research focused on visual expression and cultural memory. The objective was to understand how abstract form, color, and motion could evoke familiarity associated with the Lantern Festival without relying on literal depiction. The research was conducted through visual experimentation, reference studies, and iterative sketching using digital tools. Observations were drawn from personal memory, cultural imagery, and repeated motion tests. The results informed a visual language that balances simplicity and expressiveness, demonstrating how motion design can translate shared cultural atmosphere into an accessible and emotionally resonant visual experience.
Inspiration: Once Upon a Rabbit was inspired by childhood memories and subtle cultural details of the Lantern Festival. The project explores the use of 3D techniques rendered with a 2D sensibility, creating a vivid yet dreamlike visual language reminiscent of childhood doodles. By prioritizing mood, memory, and shared cultural experience over literal representation, the work aims to evoke a sense of warmth and nostalgia through motion.
Project Duration: The project was developed and completed in 2023 as an independent animation project, produced remotely.
Operation Flow: Motion unfolds through a sequence of gentle transformations, where shapes, colors, and motifs transition fluidly between scenes. Visual elements expand, contract, and reorganize to guide attention and create continuity, allowing the design to feel cohesive while maintaining a sense of lightness and rhythm throughout the experience.
Team Members: Jesseter Wang,
Hannah Sun
Image Credits: Direction / Design / Animation: [Jesseter Wang & Hannah Sun]
Music / Sound: [Davis Aguirre]