Identity Created by Consumer (ICC) نظام الهوية المؤسسية by Jone Aleksiunaite is a highly esteemed winner of the very prestigious 2013 جائزة A' Design Award البرونزية in تصميم الرسوم والتوضيح والاتصال البصري Competition Category.
برونزالرسوم· 2013
Identity Created by Consumer (ICC) نظام الهوية المؤسسية
Client: Vilnius Academy of Arts
جائزة A' Design Award البرونزية Winner in الرسوم Category
Verified Award Winner
Verify Award Status for #27919The Design
About Identity Created by Consumer (ICC) نظام الهوية المؤسسية
"الهوية التي يصنعها المستهلك" هو نظام هوية مؤسسية دينامي طُوِّر لمتحف فنون حديثة. يجمع النظام بين جزء ثابت وجزء دينامي. تُشكّل العناصر البصرية الأساسية والمجموعة المطبوعة الجزء الثابت، أما الجزء الدينامي فيُبنى من بيانات يولّدها الزوّار؛ إذ ينتج كل زائر رمزًا شخصيًا وصورةً لحركة. وتُستخدم هذه العناصر بعد ذلك في الهدايا التذكارية والرسوم المتحركة والشعار الديناميّ المعروض على الموقع الإلكتروني وعلى الشاشات الرقمية. أُنجزت المادة البصرية باستخدام الرسوم المتجهية والفيديو المُسجَّل.
The Recognition
About the جائزة A' Design Award البرونزية
Identity Created by Consumer (ICC) نظام الهوية المؤسسية هو فائز بجائزة A' Design Award البرونزية، وهي تقدير رفيع المكانة يُمنح للتصاميم المتميزة التي تتسم بالإبداع والبراعة وحدة الذكاء. والفائزون بالبرونزية مصنوعات بارعة بوفرة ومبدعة بصورة لافتة، تؤكد الخبرة الواسعة والخيال وسعة الحيلة لدى مصمميها. ويُتوقع أن يكون Identity Created by Consumer (ICC) نظام الهوية المؤسسية قطعة عالية التقدير ومحل إعجاب وحب، شديدة الاحترافية والابتكار. وهذا التصميم الفائز بجائزة A' Design Award البرونزية يتبنى أفضل الممارسات في الفن والعلم والتصميم والتكنولوجيا، ويتميز بعنايته بالتفاصيل. ويلبّي Identity Created by Consumer (ICC) نظام الهوية المؤسسية الاحتياجات على أفضل وجه، ويلامس الرغبات، ويأسر المشاعر، ويستثير الفضول.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The project describes a system of a dynamic identity where a strategy of a company and an experience of a consumer with a dialogue between both sides is well planned. It is a structure, that gives an opportunity for the customer to influence the identity of a company. This structure has a visual basis, which allows to include changing dynamic details, while keeping the stylistically unified effect. The Modern Art Museum is chosen as a model for a concept explanation, as a space, where the creative process can be easily planned: every visitor is made to create two units of a personal identity data – a personal symbol and an image of a movement – they become essential visual material for making individual souvenirs, moving graphics and a dynamic logotype that is used in a website and digital screens of the museum. The consumer becomes a source of creation, which colours the basic identity structure of the museum.
- Dimensions & Packaging
- The project includes theory work (analysis/research/solution), a plan of company's strategy, visual solution and idea presentation video.
- Tags
- Identity, strategy, consumer, creates, id, corporate, business plan, idea, people, dynamic
- Production Technology
- The visual part was made by using vector graphics and recorded digital video material to get the image of human movement.
- Design Challenge
- To design a strategy that brings atrractive visual results of consumer creation. To think of how consumer can consciously or unconsciously influence a corporate identity. To keep influence and visual dynamics while keeping clear identification.
- Research
- Reasearch in identity (as philosophy and social science), corporate identity, dynamic corporate identity, branding and its strategies, innovative design strategies, technological methods for collecting, processing and using visual data.
- Inspiration
- Inspiration source: a book "Brand Sense" of Martin Lindstrom, curiosity in corporate identity field, identity as social science and philosophy, interaction between consumer and company identities, seek for higher emotional experience values of using graphic design.
- Project Duration
- February 11 - June 11 in Vilnius Academy of Arts, Vilnius, Lithuania
- Operation Flow
- The key strategy for consumer's influenced identity can be used for identifying any company by changing technological methods of collecting, processing and using data.
In this exact example, the use of creative masterpiece made by number of museum's visitors, can be expanded to various digital and printing areas in museum's identity and advertising. - Team Members
- Student Jone Aleksiunaite
Lecturer Marius Bartkus
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
