SugarLady Ladies Brand Pop-up Store التصميم الداخلي لمتجر مؤقت by Prism Design is a highly esteemed winner of the very prestigious 2017 جائزة A' Design Award الفضية in تصميم الفضاءات الداخلية والمعارض Competition Category.
فضةالتصميم الداخلي· 2017
SugarLady Ladies Brand Pop-up Store التصميم الداخلي لمتجر مؤقت
by Prism Design
Client: Prism Design
جائزة A' Design Award الفضية Winner in التصميم الداخلي Category
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The Design
About SugarLady Ladies Brand Pop-up Store التصميم الداخلي لمتجر مؤقت
"شوغر ليدي" هو تصميم داخلي لمتجر مؤقت أُنشئ لعلامة تجارية للملابس النسائية في شنغهاي، الصين. وقد استُخدمت بلورة السكر بوصفها الفكرة الرئيسية، بما يربط الفراغ الداخلي باسم العلامة التجارية. تُبنى كل وحدة عرض من هيكل فولاذي مغطى بصفيحة نايلون صناعية، وتُضاء الوحدات من الداخل بألواح LED بمقاس 600 × 600 مليمتر، فتتوهج كل وحدة بضوء ناعم. تتميز الوحدات ببساطتها وخفتها، مما يتيح تجميعها ونقلها وإعادة تركيبها في تشكيلات متعددة. تبلغ المساحة الإجمالية 6 × 10 أمتار وتشمل غرفة قياس.
The Recognition
About the جائزة A' Design Award الفضية
SugarLady Ladies Brand Pop-up Store التصميم الداخلي لمتجر مؤقت هو فائز بجائزة A' Design Award الفضية، وهي تقدير رفيع المكانة بصورة استثنائية يُمنح للتصاميم الرفيعة المستوى والجميلة والمبهرة. والفائزون بالفضية هم أعمال لامعة بشدة وشديدة الإبداع تجسّد الخبرة والموهبة وحدة الذكاء المتميزة لدى مصمميها. ويُتوقع أن يكون SugarLady Ladies Brand Pop-up Store التصميم الداخلي لمتجر مؤقت عملًا رائعًا يُعرض كنموذج، شديد الاحترافية وعميق الابتكار. وهذا التصميم الفائز بجائزة A' Design Award الفضية اختراع جدير بالذكر ومحل إعجاب، يعود بالنفع ويوسّع حدود الفن والعلم والتصميم والتكنولوجيا. وSugarLady Ladies Brand Pop-up Store التصميم الداخلي لمتجر مؤقت إبداع يغبطه الكثيرون، يثير الرغبات ويبعث مشاعر إيجابية ويشعل الدهشة والإعجاب.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This design is a pop up design. We used the simplest material and technology to built it. The most unique features of this design must be the inner connection between the design itself and the concept of the brand.
- Dimensions & Packaging
- The total area is 6000mm*10000mm. Fitting room:2000mm*2000mm*2400mm. Display cells: 650mm*850mm*2350mm, 650mm*850mm*2200mm, 750mm*1200mm*2200mm, 750mm*950mm*2000mm.
- Tags
- Sugar, Woman cloth
- Production Technology
- The illustration were coming from 600mm*600mm LED panel.
The cover coat was made by industrial nylon sheet, which could save more budgets as well as providing better illustration effects. - Design Challenge
- As a pop store, we need to made our design simplified enough to be constructed and removed. At the same time, there's not enough light for the exhibition, so additional light design was required. So we made several cells, each was just made by steel bones and industrial nylon sheet surface, each to build and move. Also, we put light in it to make it glowing from inside.
- Research
- The most important part for this design is the understanding of the brand culture. We thought deeply of the meaning of Sugar Lady and then came up with the sugar crystal idea.
- Inspiration
- The name of the brand is Sugar Lady. We extracted Sugar as our key elements. By observing sugar crystal, we came up with the idea of using steel and canvas as a metaphor of charming women. Time gave them strength. However, inside their heart they were still as sweet and beauty as they always are.
- Project Duration
- The project was built on 15th August 2016, in ShangHai, China. The exhibition lasted for two weeks.
- Operation Flow
- The key point of this design is changeable, which means all the cells of those sugar crystal can be re-combined and moved all around, just depends on how the users would like to arrange them.
- Team Members
- Designer name:TOMOHIRO KATSUKI
Designer name:MASANORI KOBAYASHI - Image Credits
- Photographer:MAKOTO ADACHI
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