Urban Renewal Exploration Centre التجديد الحضري by Oval Design Ltd is a highly esteemed winner of the very prestigious 2018 جائزة A' Design Award الحديدية in تصميم الفضاءات الداخلية والمعارض Competition Category.
حديدالتصميم الداخلي· 2018
Urban Renewal Exploration Centre التجديد الحضري
Client: Urban Renewal Authority, Hong Kong
جائزة A' Design Award الحديدية Winner in التصميم الداخلي Category
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The Design
About Urban Renewal Exploration Centre التجديد الحضري
يسلّط مركز استكشاف التجديد الحضري الضوء على مشكلات الإسكان في هونغ كونغ ويعرض جهود التجديد الحضري وفوائدها للمجتمع. ويستهدف جمهورًا واسعًا يتراوح بين طلاب المرحلتين الابتدائية والثانوية والمجتمع المحلي. تنقل التقنيات الرقمية والوسائط المتعددة التفاعلية، مثل الدليل الإلكتروني للجولات المدعوم بتقنية iBeacon، والواقع المعزز، ولعبة Kinect، ومركز معلومات التجديد الحضري المدمج مع نموذج بالحجم الطبيعي، الموضوعات المعقدة والمعلومات المتنوعة إلى الجمهور عبر رحلة مليئة بالمتعة.
The Recognition
About the جائزة A' Design Award الحديدية
Urban Renewal Exploration Centre التجديد الحضري هو فائز بجائزة A' Design Award الحديدية، وهي تقدير مرموق يُمنح للتصاميم الجيدة التي تلبّي المتطلبات المهنية والصناعية المنتظرة من الإبداعات حسنة التصميم. ويُظهر الفائزون بالحديدية مهارة كبيرة وتخصصًا عاليًا وفهمًا خبيرًا وقدرة إبداعية لدى صنّاعهم. ويُتوقع أن يكون Urban Renewal Exploration Centre التجديد الحضري إبداعًا عالي التقدير ومحل إعجاب وحب، عمليًا ومبتكرًا. وهذا التصميم الفائز بجائزة A' Design Award الحديدية يدمج أفضل ممارسات القطاع، وله خصائص تقنية كفؤة ترتبط بالدراية والموهبة. ويحظى Urban Renewal Exploration Centre التجديد الحضري بالاحترام لدقته، وقد صُمّم لتقديم تحسينات لجودة الحياة تساعد على جعل العالم مكانًا أفضل.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The venue is divided into two areas, namely the exhibition area and activity room. The former one is dialogue friendly in design featuring multimedia facilities and various fun-based interactive multimedia games. Visitors experience the poor living environment of residents in old districts with the support of smart technology and gain hands-on urban renewal experience through playing the games and better understand the benefits that the projects have brought to the community. The activity room provides a stage and setting to facilitate the engagement activities.
- Dimensions & Packaging
- The Urban Renewal Exploration Centre is about 237 square meters with a 204 square meters conference room.
- Tags
- exhibition, interior, multimedia, interactive, AR, urban development
- Production Technology
- iBeacon-enabled E-Tour Guide, Augmented Reality, Kinect Game, UR Info Hub which is a mobile application with database programmed up two multi-touch tables.
- Design Challenge
- Urban Renewal Authority has implemented 69 projects benefitting some 40,000 people. Around 2,300 buildings have been benefitted from rehabilitation schemes and some 60 historical buildings have been preserved and revitalized. Their projects will be launched from time to time hence the design challenge is to design and build in equipment such that it can offer flexibility to accommodate updates, additions or alterations to the content of the projects easily and promptly without major cost implications.
- Research
- A questionnaire survey is conducted via ipad for each visitor to evaluate the effectiveness of the exhibition. By statistics, there are 5,515 unguided visitors and 1,197 guided visitors while there are total 57 guided tours since the opening of UREC on 30 October 2017 to 21 February 2018. 95.8% of the respondents gave 4 or 5 for the satisfaction rate. The overall rating of satisfaction is 4.55 out of 5. 97% of the respondents said UREC can enable their understanding on urban renewal.
- Inspiration
- The Urban Renewal Exploration Centre targets to a wide audience, ranging from primary and secondary students to local community with an objective to communicate the urban renewal efforts and their benefits. To translate the complex topics and diversified information to the public, high technology was adopted to present a real-life experience of dilapidated housing, mock ups and exhibitions to convey the information in a clear and orderly manner. The venue is also furnished with interactive multimedia games to add fun and allow the public to gain a deeper understanding of the topics.
- Project Duration
- The project is commenced within one year. It is at H6 CONET located on the Ground Floor of The Center, Hong Kong.
- Operation Flow
- Smart technology inspires visitors to understand and approach urban renewal issues from various perspectives and digital media allows easy updates. A systematic introduction of seven urban renewal projects is arranged. To control the flow of information, it is installed with the iBeacon-enabled E-tour technology, by which visitors can hold an iPad to obtain automatically feeded information while following the designated route for the tour so they understand the topics step by step and inspire them to think about the future development of the city before the end of tour.
- Team Members
- Creative Director: Dennis Wong
Design Director: Dominic Kam
Project Coordination: Steve Leung
Interior Design: Dilys Cheung, Dior Ki, Choco Leung
Graphic Design: Eva Leung, Kai Cheng, Adrianne Chong
Multimedia: cccdi ltd. - Image Credits
- Photo Credits: Oval Design Ltd., 2017
Video Credits: Oval Design Ltd., 2017
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