All Mies Packaging تغليف ساعة يد by Walmir Luz is a highly esteemed winner of the very prestigious 2019 جائزة A' Design Award البرونزية in تصميم التغليف Competition Category.
برونزالتغليف· 2019
All Mies Packaging تغليف ساعة يد
by Walmir Luz
Client: All Mies
جائزة A' Design Award البرونزية Winner in التغليف Category
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The Design
About All Mies Packaging تغليف ساعة يد
"All Mies" هو تصميم تغليف لساعات اليد. تتكوّن العلبة من سلسلة من طبقات الورق المقوّى تتوسطها فتحة مقطوعة بشكل الساعة، حيث تستقر الساعة. ويستقر شريط مطاطي رفيع في أخاديد صغيرة ليمسك الطبقات معًا. ويحيط غلاف خارجي بالجزء الأساسي، وقد نُقشت عليه هوية العلامة التجارية. ويمكن سحب الغلاف للخارج أو فتحه من لسان خلفي. وعند إزالة الشريط المطاطي، تنفصل الطبقات لتكشف عن الساعة. وقد استُلهم الشكل الطبقي من المجسّمات الطوبوغرافية المستخدمة في صناعة النماذج.
The Recognition
About the جائزة A' Design Award البرونزية
All Mies Packaging تغليف ساعة يد هو فائز بجائزة A' Design Award البرونزية، وهي تقدير رفيع المكانة يُمنح للتصاميم المتميزة التي تتسم بالإبداع والبراعة وحدة الذكاء. والفائزون بالبرونزية مصنوعات بارعة بوفرة ومبدعة بصورة لافتة، تؤكد الخبرة الواسعة والخيال وسعة الحيلة لدى مصمميها. ويُتوقع أن يكون All Mies Packaging تغليف ساعة يد قطعة عالية التقدير ومحل إعجاب وحب، شديدة الاحترافية والابتكار. وهذا التصميم الفائز بجائزة A' Design Award البرونزية يتبنى أفضل الممارسات في الفن والعلم والتصميم والتكنولوجيا، ويتميز بعنايته بالتفاصيل. ويلبّي All Mies Packaging تغليف ساعة يد الاحتياجات على أفضل وجه، ويلامس الرغبات، ويأسر المشاعر، ويستثير الفضول.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The All Mies box translates the simplicity of the watch design into a minimal and yet bold packaging. Embracing the same style found on the timepieces, the packaging is carefully designed to create an artful experience from beginning to end. The concept relies on a series of different layers that are tightly fit together as pieces of a puzzle waiting to slowly unveil the final product inside.
- Dimensions & Packaging
- Width 2-3/4" x Depth 5/8" x Height 11"
- Tags
- watch packaging, packaging, minimalist box, minimalist packaging, layered box, layered packaging.
- Production Technology
- The final design uses a series of cardstock layers that feature a timepiece cutout in the center where the main product is supposed to sit. These layers are bundled together by a thin rubber band that rests on small notches. The main core is then enclosed by a final cover that engraves the brand identity of the product and company.
- Design Challenge
- As the concept of a small startup, the biggest challenge was to achieve a unique design packaging that was elegant and simple at an affordable price. By rejecting generic boxes we had to carefully study production processes and materials that would allow us to achieve a custom design with financial constraints.
- Research
- The All Mies brand was established following the Miesian style. Every product and packaging are created to be simple and bold by embracing clean lines and a minimalist approach. All designs are generated through the understanding of its function. Tying the functionality of a piece to the establishment of its design enables the whole concept to achieve a holistic approach.
- Inspiration
- The packaging is inspired on the art of model making: topographic models can be created to illustrate mass and shape through the use of a sequence of layers. The final design expands upon the architectural identity of the brand by creating a play between volumes and voids and lets form follow function.
- Project Duration
- October 2018 to January 2019. Los Angeles/CA, USA
- Operation Flow
- When completely enclosed, the packaging can be opened by either sliding the core out of the cover or opening the cover from the back tab. Once the cover is removed, the main core is untied by removing the rubber band. Once the rubber band is removed, the main core becomes a series of independent layers that reveals that watch at its center.
- Patents
- All Mies LLC © 2019 | All Rights Reserved
- Team Members
- Creative Director: Walmir Luz
Designer: Philip Paul - Image Credits
- Image #1: All Mies LLC
Image #2: All Mies LLC
Image #3: All Mies LLC
Image #4: All Mies LLC
Image #5: All Mies LLC
Image #6: All Mies LLC
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