Pagoda الهوية المؤسسية by 1983Asia is a highly esteemed winner of the very prestigious 2020 جائزة A' Design Award الحديدية in تصميم الرسوم والتوضيح والاتصال البصري Competition Category.
حديدالرسوم· 2020
Pagoda الهوية المؤسسية
by 1983Asia
Client: 1983Asia
جائزة A' Design Award الحديدية Winner in الرسوم Category
Verified Award Winner
Verify Award Status for #86954The Design
About Pagoda الهوية المؤسسية
"باغودا" هي هوية مؤسسية صُممت لشركة صينية متخصصة في الفواكه. تقوم الهوية على شخصيتين رمزيتين لقردين، رُسمتا في البداية كمسودات بقلم الرصاص ثم طُوّرتا باستخدام برامج التصميم الرقمي. وقد وقع الاختيار على القرود لارتباطها بالفاكهة في الثقافة الصينية، حيث ترمز أيضًا إلى الحكمة والشجاعة. ترقص الشخصيتان عبر فصول السنة الأربعة، وتتبدّل الزهور من حولهما تبعًا لكل حالة مزاجية. أما الألوان فتستلهم من الزهور والفصول والطبيعة. ويعتمد الطبع على الطلاء بالأشعة فوق البنفسجية والختم الحراري. ويهدف العمل إلى تقديم الثقافة الآسيوية باحترامٍ للحياة الطبيعية.
The Recognition
About the جائزة A' Design Award الحديدية
Pagoda الهوية المؤسسية هو فائز بجائزة A' Design Award الحديدية، وهي تقدير مرموق يُمنح للتصاميم الجيدة التي تلبّي المتطلبات المهنية والصناعية المنتظرة من الإبداعات حسنة التصميم. ويُظهر الفائزون بالحديدية مهارة كبيرة وتخصصًا عاليًا وفهمًا خبيرًا وقدرة إبداعية لدى صنّاعهم. ويُتوقع أن يكون Pagoda الهوية المؤسسية إبداعًا عالي التقدير ومحل إعجاب وحب، عمليًا ومبتكرًا. وهذا التصميم الفائز بجائزة A' Design Award الحديدية يدمج أفضل ممارسات القطاع، وله خصائص تقنية كفؤة ترتبط بالدراية والموهبة. ويحظى Pagoda الهوية المؤسسية بالاحترام لدقته، وقد صُمّم لتقديم تحسينات لجودة الحياة تساعد على جعل العالم مكانًا أفضل.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Pagoda is a fruit industry enterprise, as designer of their brand and mascot. 1983ASIA developed main characters based on unique Chinese culture. The characters are respectful of natural life and the gifts provided by nature. For example, monkey and peach have close natural relationship in Chinese culture. The unique color use and mascot design in this project were generated from Chinese culture.
- Dimensions & Packaging
- UV, hot stamping
- Tags
- Package design, totem, traditional culture, Asian design, fruits
- Production Technology
- 1983ASIA designed mascot graphic (the monkeys) from pencil draft. There are many monkey characters within the industry, and what 1983ASIA designed is not blindly follow mainstream ideas. 1983ASIA combined unique and aesthetic ideas, and transferred the draft on softwares such as AI and PS. The colour in this project is impressive because it carries deep meaning elements such as flowers, seasons and natural so on. Those elements expressed by printing technology such as UV.
- Design Challenge
- The Pagoda brand includes three aspects which give a window into its products for the consumer. From product, to living and concept, these three dimensions explain how Pagoda respects the environment, looks after the land, and builds up an ecosystem which focuses on its costumers. Those dimensions above all need to be delivered to customers smoothly rather than force them to believe. Even there were many elements, however, 1983ASIA developed two cute and lovely characters to help the brand demonstrate those ideas.
- Research
- Chinese symbol and totem research
- Inspiration
- Pagoda is a Chinese enterprise which produce fruits. 1983ASIA did research in Chinese culture and semiology, and choose monkey as mascot character. Fruits are correlated with the monkey. Monkey symbolizes wisdom and courage in China. As Asian designers, 1983ASIA wants to show world the beauty of Asian culture through design methods.
- Project Duration
- this project finished in end of 2017 in Shenzhen China
- Operation Flow
- Monkeys are correlated with the fruits, in this project, they dance in each of the four seasons, and flowers change with emotion. Grass and wood represent the seasons and flowers look forward to producing their fruits. Flowers are the symbol of a happy life, and also the expectation that nature harvest fruit. In a farming society, people use dance to communicate with the heavens and the earth, praying for a natural abundance every year, which has become popular around the world. 1983ASIA turned this joyful and beautiful art form into a part of farming aesthetics.
- Patents
- 1983ASIA
- Team Members
- Yao
Susu
Fang Yu Qing
Jemay Ho
Zhou Xiao Jie - Image Credits
- 1983ASIA
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