Bakers Dozen Egg Carton علبة بيض by Randy Ludacer is a highly esteemed winner of the very prestigious 2020 جائزة A' Design Award الفضية in تصميم التغليف Competition Category.
فضةالتغليف· 2020
Bakers Dozen Egg Carton علبة بيض
Client: Baker's Dozen Egg Cartons, LLC
جائزة A' Design Award الفضية Winner in التغليف Category
Verified Award Winner
Verify Award Status for #87428The Design
About Bakers Dozen Egg Carton علبة بيض
عُلبة بيض "دُرزينة الخبّاز" هي عُلبة قابلة لإعادة الاستخدام مصنوعة من لُباب الورق المقولب وتتسع لثلاث عشرة بيضة. تُرتَّب البيضات في صفّين يحتوي كل منهما على أربع بيضات، ويفصل بينهما صفٌّ من خمس بيضات. تُصنع العلبة من ورق مُعاد تدويره بنسبة مئة في المئة، باستخدام الطريقة التقليدية لتقويب ألياف الورق. ولأن ماكينات التعبئة الكبيرة تتعامل مع أعداد زوجية من البيض، فإن علبة الثلاث عشرة بيضة موجَّهة إلى صغار المنتجين الذين يعبّئون البيض يدويًا في الأكشاك الزراعية وأسواق المزارعين. ويأتي الشعار محفورًا غائرًا للحفاظ على نعومة السطح، بحيث يستطيع المزارعون إضافة ملصقاتهم الخاصة.
The Recognition
About the جائزة A' Design Award الفضية
Bakers Dozen Egg Carton علبة بيض هو فائز بجائزة A' Design Award الفضية، وهي تقدير رفيع المكانة بصورة استثنائية يُمنح للتصاميم الرفيعة المستوى والجميلة والمبهرة. والفائزون بالفضية هم أعمال لامعة بشدة وشديدة الإبداع تجسّد الخبرة والموهبة وحدة الذكاء المتميزة لدى مصمميها. ويُتوقع أن يكون Bakers Dozen Egg Carton علبة بيض عملًا رائعًا يُعرض كنموذج، شديد الاحترافية وعميق الابتكار. وهذا التصميم الفائز بجائزة A' Design Award الفضية اختراع جدير بالذكر ومحل إعجاب، يعود بالنفع ويوسّع حدود الفن والعلم والتصميم والتكنولوجيا. وBakers Dozen Egg Carton علبة بيض إبداع يغبطه الكثيرون، يثير الرغبات ويبعث مشاعر إيجابية ويشعل الدهشة والإعجاب.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A reusable, molded pulp egg carton that holds 13 eggs. For small egg producers who pack their eggs by hand. Farm stands, farmer's markets and the like.
- Dimensions & Packaging
- Width 210 mm x 152 mm x 72 mm (closed)
- Tags
- egg carton, baker's dozen, package design, structural design
- Production Technology
- Although the Baker's Dozen Egg Carton contains an unconventional number of eggs, it is manufactured using a deliberately traditional method. Egg cartons made of molded paper fiber have have a long history. In this way the Baker's Dozen carton was designed to be structurally strange, yet familiar. (It is also made of 100% recycled paper.)
- Design Challenge
- Realizing that our customers were not retail consumers, but small poultry farms, we consulted directly with them - the famers who had been contacting us. What we learned that their customers typically reuse cartons, bringing them back to be refilled. Realizing that our customers had customers of their own, we came up with a self-effacing, debossed logo. This gave farmers the option of smoothly covering our logo with their own labels. Or they could simply rely on the carton's self-explanatory statement: "Contains 13 Farm fresh Eggs."
- Research
- Early on, a few large egg producers had expressed interest in our new 13-egg carton, but their egg-packing machinery was only designed to pack eggs in pairs. They could only handle even numbers like, 6, 12 or 18 eggs. To pack an odd number like 13 eggs, they would need to make a major retooling investment.
This meant that, for the time being, our cartons would only be practical for small egg-producers who would be packing their eggs by hand. (Farm-stands, farmer's markets and the like.) - Inspiration
- Maybe it was a counter-intuitive response to finding out that my cholesterol levels were slightly elevated. But, in 2011, I began to play around with an idea for fitting even more eggs into a carton. The Baker's Dozen Egg Carton was the eventual result.
- Project Duration
- The project has taken about 8 years, in all, to complete.
- Operation Flow
- In 2012, when the Baker's Dozen Egg Carton was still only a concept, the Huffington Post listed the Baker's Dozen Egg Carton as 1 of several packaging concepts they wished were real.
Naturally, I wanted to grant their wish. But how?
Then I got a call in from Willow Valley Farms in Nebraska. And I had to tell them what I'd told so many others: that the product did not yet exist.
Together we formed Baker's Dozen Egg Cartons, LLC - Patents
- Baker's Dozen Egg Cartons, LLC. (trademarks pending)
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