Care for Mom to Be حملة توعية مجتمعية by Seyon Kim

Care for Mom to Be حملة توعية مجتمعية by Seyon Kim is a highly esteemed winner of the very prestigious 2020 جائزة A' Design Award البرونزية in التصميم الاجتماعي Competition Category.

برونزاجتماعي· 2020

Care for Mom to Be حملة توعية مجتمعية

by Seyon Kim

Client: Seyon Kim

جائزة A' Design Award البرونزية Winner in اجتماعي Category

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Colors

The Design

About Care for Mom to Be حملة توعية مجتمعية

"العناية بالأم المنتظرة" هي حملة توعية عامة تسلّط الضوء على احتياجات النساء الحوامل أثناء تنقّلهن. تدعو الحملة المسافرين الآخرين إلى التنازل عن مقعدهم في القطار أو إتاحة مكان لركن السيارة. تنبع الهوية البصرية من شعار يدمج هيئة المرأة الحامل مع شكل القلب، بما يرمز إلى الحمل والرعاية. واستُخدمت درجة باستيل دافئة تمزج الأحمر والبرتقالي بدلًا من اللون المرتبط عادةً بالحمل. وتحمل الملصقات وتذاكر المترو المطبوعة الشعار في المحطات ومواقف السيارات.

The Recognition

About the جائزة A' Design Award البرونزية

Care for Mom to Be حملة توعية مجتمعية هو فائز بجائزة A' Design Award البرونزية، وهي تقدير رفيع المكانة يُمنح للتصاميم المتميزة التي تتسم بالإبداع والبراعة وحدة الذكاء. والفائزون بالبرونزية مصنوعات بارعة بوفرة ومبدعة بصورة لافتة، تؤكد الخبرة الواسعة والخيال وسعة الحيلة لدى مصمميها. ويُتوقع أن يكون Care for Mom to Be حملة توعية مجتمعية قطعة عالية التقدير ومحل إعجاب وحب، شديدة الاحترافية والابتكار. وهذا التصميم الفائز بجائزة A' Design Award البرونزية يتبنى أفضل الممارسات في الفن والعلم والتصميم والتكنولوجيا، ويتميز بعنايته بالتفاصيل. ويلبّي Care for Mom to Be حملة توعية مجتمعية الاحتياجات على أفضل وجه، ويلامس الرغبات، ويأسر المشاعر، ويستثير الفضول.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Care for Mom To Be is a campaign that promotes awareness of the needs of traveling pregnant women. It encourages other to offer a seat on a train or a place to park their car. The campaign grows from a logo that combines the figure of a pregnant person and the shape of a heart. This was designed to appeal to both men and women, and to encourage both sexes to respond positively.
Dimensions & Packaging: Poster: 27"x40"
Subway ticket: 1.5"2.5"
Tags: care, pregnant, awareness, campaign
Production Technology: The human figure and heart embedded in the logo are meant to represent a “pregnancy” and “care,” with or without the supporting text. In its full form, it uses a simple twist of a familiar isotype figure, balanced with supporting text.
Design Challenge: The design challenge was to create that is easy to understand and something memorable. I also wanted to choose the brand color that is more neutral so the pregnancy or women related color doesn't always have to be a pink color. The warm pastel color of mixed red and orange was chosen to represent the underlying significance: Hope, Love, Care, and Belongingness. The word-mark and overall typeface are Neutral that is a friendly sans serif text font with unmistakable character yet universal appeal.
Research: There was a huge issue in South Korea about the suffering of pregnant women who commute in the subway. I also realized that in the United States, there isn't any designated seats or parking spaces for pregnant women. I read an article from the New York Times and also a few blog posts discussing the low awareness of pregnant people in the U.S. When I interview pregnant women, the answer for this issue wasn't complicated to be solved. More care in the public such as offering a seat to them or a bit more generosity was what they really needed.
Inspiration: Pregnant women are often overlooked, especially in transit. This campaign endeavors to promote awareness of the needs of pregnant women, and encourages others to create a more welcoming environment for them.
Project Duration: 3 weeks in New York City.
Operation Flow: This campaign is intended to be viewed in public especially for people in a commuting location like a subway station and parking lot. By looking at the promotional materials, and actually being able to physically interact with the subway ticket with the campaign logo, the viewers can raise their awareness about care for pregnant women.
Team Members: Seyon Kim
Image Credits: Photographed by Seyon Kim