Yedao Lugui Baijiu تغليف المشروبات by Wen Liu and Xianwen Wu is a highly esteemed winner of the very prestigious 2020 جائزة A' Design Award الفضية in تصميم التغليف Competition Category.
فضةالتغليف· 2020
Yedao Lugui Baijiu تغليف المشروبات
Client: Hainan Yedao Liquor Developemt Co., Ltd
جائزة A' Design Award الفضية Winner in التغليف Category
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- Verified Award Winner
- Verify Award Status for #88698
The Design
About Yedao Lugui Baijiu تغليف المشروبات
"يداو لوقوي بايجيو" هو تصميم تغليف لعلامة تجارية للمشروبات الروحية من مقاطعة هاينان في جنوب الصين. تُقدَّم ثمانية من أشهر المواقع الطبيعية في هاينان في صورة رسومات توضيحية على الواجهة الأمامية للزجاجة. ويُميَّز ملصق العنق بلون مختلف. أما العلبة الخارجية فهي مصنوعة من الأكريليك والورق، بحيث يمكن رؤية الزجاجة المزخرفة بالرسوم في الداخل بوضوح. وقد استُخدم في العلبة الطبع بالذهب والطباعة الحريرية، بينما أُنجزت الزجاجة بتقنية الزخرفة بالحرق. وتعكس تشكيلة الألوان الزرقاء البسيطة الثقافة المحلية والسياحة في هاينان.
The Recognition
About the جائزة A' Design Award الفضية
Yedao Lugui Baijiu تغليف المشروبات هو فائز بجائزة A' Design Award الفضية، وهي تقدير رفيع المكانة بصورة استثنائية يُمنح للتصاميم الرفيعة المستوى والجميلة والمبهرة. والفائزون بالفضية هم أعمال لامعة بشدة وشديدة الإبداع تجسّد الخبرة والموهبة وحدة الذكاء المتميزة لدى مصمميها. ويُتوقع أن يكون Yedao Lugui Baijiu تغليف المشروبات عملًا رائعًا يُعرض كنموذج، شديد الاحترافية وعميق الابتكار. وهذا التصميم الفائز بجائزة A' Design Award الفضية اختراع جدير بالذكر ومحل إعجاب، يعود بالنفع ويوسّع حدود الفن والعلم والتصميم والتكنولوجيا. وYedao Lugui Baijiu تغليف المشروبات إبداع يغبطه الكثيرون، يثير الرغبات ويبعث مشاعر إيجابية ويشعل الدهشة والإعجاب.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Hainan Province is a famous tourist attraction in the south of China. It has a tropical monsoon climate. Yedao Lugui Baijiu is a well-known brand in Hainan. The idea of producing Yedao Lugui Baijiu is to promote the local characteristics of Hainan. Yedao Lugui Baijiu also conveys Hainan's local tourist culture.
- Dimensions & Packaging
- The packaging box size is 325mm in length, 326mm in width and100mm in height.
- Tags
- Yedao Lugui Baijiu, Hainan Tourism Products, Tourism, Hainan Characteristics, Tourist Attraction Illustration
- Production Technology
- The material of the outside box is acrylic and paper. The technology of the outside box uses a gold stamp and silk printing. The material of the bottle is a glass bottle. The technology of the bottle uses a craft of roasted flower. The cover of the bottle uses plastic cover as material and uses baking gold as technology.
- Design Challenge
- The outcome of box shape design was not ideal in the early stage, as the product details were not well displayed. The design made continuously improved in the later stage. The result of the packaging design seems more prominent in the display effect and shelf placement.
- Research
- The research background is about Hainan's tourism culture. After researching on the product market, visiting the field of Hainan, and reading online sources, thus we find the representative scenic spots of Hainan's tourism culture. The design is mainly based on the form of illustration. The design highlights the product features. It also highlights the theme of the tourist product.
- Inspiration
- The idea of design is to promote local cultural characteristic and tourist culture of Hainan, so the design applies the eight scenic spots of Hainan as a creative idea. The design in order to create an interaction between product, tourist and scenic spot, so those eight famous tourist attractions are presented in illustration form on the face side of the bottle. The design tries to produce an impressive effect to the tourists for spreading the idea of the product. The neck label is distinguished by a different colour. The surface of the outside box is made of transparent acrylic, so the illustration of the product bottle in the inside can be clearly seen. The overall colour of the design is blue with a simple style. It creates a good display effect. The design has the characteristics of Hainan.
- Project Duration
- The project started in October 2018 and finished in May 2019 in Shenzhen.
- Operation Flow
- Hainan is a famous tourist attraction with Chinese characteristics. In order to promote Hainan's tourism culture to the public, so the design uses the iconic eight tourist attractions of Hainan on the illustration. The illustration on the front of the bottle seems to directly communicate with the audience. The design tries to impress the audience for spreading the idea of the product.
- Team Members
- Designer: Wen Liu
Designer: Xianwen Wu
Designer: Weijie Kang - Image Credits
- Image #1: Creator Wen Liu, Yedao Lugui Baijiu 2019.
Image #1: Creator Xianwen Wu, Yedao Lugui Baijiu, 2019.
Image #1: Creator Weijie Kang, Yedao Lugui Baijiu, 2019.
Image #1: Illustrator Shuanglong Wang, Yedao Lugui Baijiu, 2019.
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