Mi Sports Bluetooth Headset Mini تغليف سماعة رأس by Xiaomi is a highly esteemed winner of the very prestigious 2020 جائزة A' Design Award الحديدية in تصميم التغليف Competition Category.
حديدالتغليف· 2020
Mi Sports Bluetooth Headset Mini تغليف سماعة رأس
by Xiaomi
Client: Xiaomi
جائزة A' Design Award الحديدية Winner in التغليف Category
Verified Award Winner
Verify Award Status for #89167The Design
About Mi Sports Bluetooth Headset Mini تغليف سماعة رأس
"مي سبورتس بلوتوث هيدست ميني" هو تغليف صُمّم لسماعة رياضية تعمل بتقنية البلوتوث. تُظهر واجهة العبوة سمّاعتَي الأذن ووحدة التحكم فقط، بينما يبقى السلك مخفيًا. وتثبّت صينية من مادة PET في الداخل السماعة في موضعها، فيما يشكّل غلاف ورقي القشرة الخارجية. وعند النظر إليها من مسافة، تبدو سمّاعتا الأذن كعينين وتبدو وحدة التحكم كفم. وتُحوّل الألوان المضافة والتفاصيل المطبوعة كل عبوة إلى وجه تعبيري (إيموجي) بتعبير مختلف. ويهدف التصميم إلى جذب المشترين الشباب بتكلفة إنتاج منخفضة.
The Recognition
About the جائزة A' Design Award الحديدية
Mi Sports Bluetooth Headset Mini تغليف سماعة رأس هو فائز بجائزة A' Design Award الحديدية، وهي تقدير مرموق يُمنح للتصاميم الجيدة التي تلبّي المتطلبات المهنية والصناعية المنتظرة من الإبداعات حسنة التصميم. ويُظهر الفائزون بالحديدية مهارة كبيرة وتخصصًا عاليًا وفهمًا خبيرًا وقدرة إبداعية لدى صنّاعهم. ويُتوقع أن يكون Mi Sports Bluetooth Headset Mini تغليف سماعة رأس إبداعًا عالي التقدير ومحل إعجاب وحب، عمليًا ومبتكرًا. وهذا التصميم الفائز بجائزة A' Design Award الحديدية يدمج أفضل ممارسات القطاع، وله خصائص تقنية كفؤة ترتبط بالدراية والموهبة. ويحظى Mi Sports Bluetooth Headset Mini تغليف سماعة رأس بالاحترام لدقته، وقد صُمّم لتقديم تحسينات لجودة الحياة تساعد على جعل العالم مكانًا أفضل.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a low-profile product that targets the lower end of the sports headset market. So it is the designer's task to add an element of fun to its packaging, using the language of the younger generation to appeal to them, emoji comes to mind. The headset and controller can also be viewed as the eyes and mouth of an emoji icon. The packagings become emoji icons with different emotions.
- Dimensions & Packaging
- dimension height 79mm, Length 110mm, width 28mm
- Tags
- Handset, electronic, emoji, packaging, colorful
- Production Technology
- The visual design require to hide the wires, only leave the headset and controller out. Therefore the packaging structure design must consider how to hide the wires and still keep the whole packaging structure solidly. By using PET tray inside and a paper cover outside, the front of the packaging only shows the handset and controller.
material: Paper, PET - Design Challenge
- As the target audiences are 18 to 29 year-olds, the design should make the products most close to the trendy of young's culture.
- Research
- Mi Sports Bluetooth Headset Mini is a low profile product that targets the lower end of the sports headset market. The retail price for the product is 12.9 Euro in China. The overall packaging budget was limited to about 0.6 Euro. So it is the design task to add some attractive elements to its packaging and make it outstanding from the shelves.
- Inspiration
- In current China, for phone chatting, the young generation use a lot of picture formed emoji to chat to each other, instead of typing words. To make this low-profit product more easier to approach young generation, our design strategy is to use the language of the younger generation to appeal to them-emoji comes to mind.
- Project Duration
- The project started in April 2018 and finished in April 2019 in Beijing, China
- Operation Flow
- Emoji is an amazing way of communication-a single emoji can encompass so many different meanings. From a distance the shell of the headset are just blocks of black, but it can also be viewed as the eyes of an emoji icon; similarly the controller becomes the mouth. With additional decorations and colors, the packagings become emoji icons with different emotions.
- Patents
- Copyrights belong to Xiaomi, 2019
- Team Members
- Design director: Lu Chen
Packaging designer: Weijie Jiang
Packaging structure design: Zhizhuang Song - Image Credits
- Image #1:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
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