Free Estonian الترفيه by Olga Raag is a highly esteemed winner of the very prestigious 2020 جائزة A' Design Award الفضية in تصميم الفنون الجميلة والتركيبات الفنية Competition Category.

فضةالفنون الجميلة· 2020

Free Estonian الترفيه

by Olga Raag

Client: KLG Eesti AS

جائزة A' Design Award الفضية Winner in الفنون الجميلة Category

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Colors

The Design

About Free Estonian الترفيه

في هذا العمل الفني الفريد ، استخدمت Olga Raag الصحف الإستونية من العام الذي تم فيه إنتاج السيارة في الأصل في عام 1973. تم تصوير الصحف الصفراء في المكتبة الوطنية وتنظيفها وتعديلها وتحريرها لاستخدامها في المشروع. تمت طباعة النتيجة النهائية على مادة خاصة تستخدم في السيارات ، وتستمر لمدة 12 عامًا ، واستغرق التطبيق 24 ساعة. Free Estonian هي سيارة تلفت الانتباه ، وتحيط الناس بالطاقة الإيجابية والحنين ، وعواطف الطفولة. إنه يدعو إلى الفضول والمشاركة من الجميع.

The Recognition

About the جائزة A' Design Award الفضية

Free Estonian الترفيه هو فائز بجائزة A' Design Award الفضية، وهي تقدير رفيع المكانة بصورة استثنائية يُمنح للتصاميم الرفيعة المستوى والجميلة والمبهرة. والفائزون بالفضية هم أعمال لامعة بشدة وشديدة الإبداع تجسّد الخبرة والموهبة وحدة الذكاء المتميزة لدى مصمميها. ويُتوقع أن يكون Free Estonian الترفيه عملًا رائعًا يُعرض كنموذج، شديد الاحترافية وعميق الابتكار. وهذا التصميم الفائز بجائزة A' Design Award الفضية اختراع جدير بالذكر ومحل إعجاب، يعود بالنفع ويوسّع حدود الفن والعلم والتصميم والتكنولوجيا. وFree Estonian الترفيه إبداع يغبطه الكثيرون، يثير الرغبات ويبعث مشاعر إيجابية ويشعل الدهشة والإعجاب.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is unique,first in the World.I used Estonian newspapers from the year when the car was originally produced 1973.Photographed the yellow newspapers at the National Library, spending weeks to clean, adjust and edit the files that I could use on this project.
The final result was printed on special material used on cars, which lasts for 12 years, and which took 24 hours to apply.New Old car.ZAZ968A.1973y.A car that draws attention, surrounding us with positive energy and nostalgic, childhood emotions which many people can relate to. It invites curiosity and engagement from everyone who sees it.
Dimensions & Packaging: I used Estonian newspapers from the year when the car was originally produced 1973.Photographed the yellow newspapers at the National Library, spending weeks to clean, adjust and edit the files that I could use on this project.
The final result was printed on special material used on cars-fullwrap, which lasts for 12 years, and which took 24 hours to apply.
Tags: car , design , new ,old , first , unique , beautiful
Production Technology: I used Estonian newspapers from the year when the car was originally produced 1973.Photographed the yellow newspapers at the National Library, spending weeks to clean, adjust and edit the files that I could use on this project.
The final result was printed on special material used on cars, which lasts for 12 years, and which took 24 hours to apply,
Print and fullwrap.
Design Challenge: Hardest part was to find New idea for old car.
Research: The project started in June 2019 in Estonia and finished in september 2019
Inspiration: I was inspired by this old car and an interesting time in the Soviet Union in 1973. A good chance to review were the newspapers from that year.
Project Duration: This car was designed in Estonia,2019. For Special occassions like weddings,birthdays,graduation etc.
Operation Flow: This car was designed for Special occassions like weddings,birthdays,graduation etc.
Team Members: video by Martin Lauri.
printed by "Valge Elevant Reklaam".Trükk & fullwrap.
Image Credits: Image #1:Photographer Martin Lauri,Car,2019.Image #2:Photographer Martin Lauri,Car,2019.Image #3:Photographer Martin Lauri,Car,2019.Image #4:Photographer Martin Lauri,Car,2019.Image #5:Photographer Martin Lauri,Car,2019.
Video:Martin Lauri,Free Estonian,2019.