Nudus الوجبات الخفيفة by Angela Spindler is a highly esteemed winner of the very prestigious 2020 جائزة A' Design Award الذهبية in تصميم التغليف Competition Category.
ذهبالتغليف· 2020
Nudus الوجبات الخفيفة
Client: Depot Creative
جائزة A' Design Award الذهبية Winner in التغليف Category
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- Verified Award Winner
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The Design
About Nudus الوجبات الخفيفة
تُظهِر العبوة الخاصة بشركة ناشئة هذه رقائق الفواكه والخضروات الصحية التي تحتوي على فلسفة جيدة وروح الدعابة المرحة. نقطة الاختلاف بينهما هي أنها مصنوعة من شرائح الفاكهة والخضروات، وتجفف بالهواء، دون إضافة أي شيء على الإطلاق - ومن هنا جاء اسم "عارية"؛ مفهوم. على الرغم من أن اللون الأسود يعد خيارًا جريئًا وغير تقليدي لسوق الوجبات الخفيفة الصحية، إلا أن الوكالة اختارت هذا اللون لإظهار حيوية المنتج ومنحه المزيد من الصخب. تلتقط الصورة المنتج قبل وبعد تجفيفه بالهواء مما يوضح أن الفاكهة جيدة كما تقصدها الطبيعة.
The Recognition
About the جائزة A' Design Award الذهبية
Nudus الوجبات الخفيفة هو فائز بجائزة A' Design Award الذهبية، وهي تقدير رفيع المكانة للغاية يُمنح للتصاميم من الدرجة الأولى والرائعة والمتميزة. والفائزون بالذهبية هم إبداعات شديدة الابتكار وعالية الرؤية ومبهرة ببريقها، تعكس نبوغ مصمميها وحكمتهم وبراعتهم. ويُتوقع أن يكون Nudus الوجبات الخفيفة اختراعًا عظيم الإشادة ورائدًا وضخم الأثر يقدم قيمة غير مسبوقة. وهذا التصميم الفائز بجائزة A' Design Award الذهبية مشروع مذهل ومحترم يعود بالنفع الكبير ويوسّع حدود الفن والعلم والتصميم والتكنولوجيا. ويخلق Nudus الوجبات الخفيفة مشاعر رغبة قوية، ويثير الشغف، ويشجع الإبداع، ويفتننا.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Strategy, brand mark and packaging livery for a new air-dried fruit and vegetable snack.
The packaging imagery depicts the fruit and vegetables as gloriously naked as they day they were picked in sunny Australia. The stacked slices, going from fresh to dried, articulates the slow-dried method and the powerful crunch. The product is picked dried and packaged. - Dimensions & Packaging
- Size: 12.5cm wide by17cm high
- Tags
- Packaging Design, Snack Packaging Design, Food Packaging, Healthy Snack Packaging, Food photography, Design Inspiration, Brand Identity, Logo Design, Food Branding
- Production Technology
- The packaging is printed on rewind, using CMYK plus two spot colours per pack. The brand mark and image are finished with a spot UV gloss while the remaining material has a matt finish.
- Design Challenge
- Production is usually the challenge and this project was no different. Managing the process and the technical constraints was hard but we got a good result.
- Research
- It was important to tell the story as it is, pure and simple, to move away from the hand-drawn look & cute illustrations and instead present the product in a classical way. Our research took us to look at the art of still life and the essence of the fruit/vegetables as objects of beauty. The 'natural' side came in the simple photography, a single beautiful piece of nature just as it appears. It was important to retain the fruit/vegetable shapes, by using slices both fresh and dried. Not only that, the image gently tells the story of picked, sliced and dried in a very simple way, with nothing added.
- Inspiration
- Inspired by the still life paintings, we looked to create a range of product where the fruit and vegetables appeared just as nature had intended. The stark black background allows the photography to really jump off pack.
- Project Duration
- From concept through to finished art: May 2018-December 2018
Launched in to market March 2019 - Operation Flow
- This packaging targets those who are genuinely looking to eat an unadulterated snack. The tone of voice is playful to appeal to the slight tongue in cheek nature of the brand name. Everything about the product packaging supports its clean credentials. We were determined to create packaging that was clean and simple, just like the product.
- Team Members
- Angela Spindler: Creative Director/Designer
Andy Lewis: Photographer
Anna Lee: Copywriter
Anneke Decker: Retoucher/Finished Artist - Image Credits
- Photography: Andy Lewis
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