Virg Casa Headquarters التصميم الداخلي للمقر الرئيسي by Xiaoshui Li and Zhike Wang

Virg Casa Headquarters التصميم الداخلي للمقر الرئيسي by Xiaoshui Li and Zhike Wang is a highly esteemed winner of the very prestigious 2020 جائزة A' Design Award الذهبية in تصميم الفضاءات الداخلية والمعارض Competition Category.

ذهبالتصميم الداخلي· 2020

Virg Casa Headquarters التصميم الداخلي للمقر الرئيسي

by Xiaoshui Li and Zhike Wang

Client: Topway Design

جائزة A' Design Award الذهبية Winner in التصميم الداخلي Category

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The Design

About Virg Casa Headquarters التصميم الداخلي للمقر الرئيسي

مقر فيرغ كازا الرئيسي هو مقر مؤسسي ومساحة عرض في مدينة فوشان بالصين. المبنى المكوّن من أربعة طوابق هو تجديد لهيكل قديم ويمتد على مساحة 4,000 متر مربع. يعرض الطابقان الأول والثاني المنتجات المستوردة والمنتجات ذات العلامة التجارية الخاصة، بينما يخصّص الطابقان الثالث والرابع لمناطق العمل والاستقبال. ويوزّع المخطط المفتوح المناطق الوظيفية على امتداد محاور تعمل على توسيع خط الرؤية. وقد استُخدمت مواد حديثة تشمل الفولاذ المقاوم للصدأ، والزجاج الأكريليكي، والطلاء الإسمنتي الفني، والطوب الإسمنتي، والألواح السيراميكية.

The Recognition

About the جائزة A' Design Award الذهبية

Virg Casa Headquarters التصميم الداخلي للمقر الرئيسي هو فائز بجائزة A' Design Award الذهبية، وهي تقدير رفيع المكانة للغاية يُمنح للتصاميم من الدرجة الأولى والرائعة والمتميزة. والفائزون بالذهبية هم إبداعات شديدة الابتكار وعالية الرؤية ومبهرة ببريقها، تعكس نبوغ مصمميها وحكمتهم وبراعتهم. ويُتوقع أن يكون Virg Casa Headquarters التصميم الداخلي للمقر الرئيسي اختراعًا عظيم الإشادة ورائدًا وضخم الأثر يقدم قيمة غير مسبوقة. وهذا التصميم الفائز بجائزة A' Design Award الذهبية مشروع مذهل ومحترم يعود بالنفع الكبير ويوسّع حدود الفن والعلم والتصميم والتكنولوجيا. ويخلق Virg Casa Headquarters التصميم الداخلي للمقر الرئيسي مشاعر رغبة قوية، ويثير الشغف، ويشجع الإبداع، ويفتننا.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Through fusion of art and technology as well as incorporation of most frequently used materials into interpretation of scenes, the design injects vitality into products and can evoke visitors' imagination with an open spatial form. The areas that display imported products from Italian brands including Ferrari are characterized by coordinated combination of materials, hues and furnishings, which reproduce the pioneering display art at Milan Furniture Fair.
Dimensions & Packaging: Project area: 4,000 sqm
Main Materials: stainless-steel
Tags: VIRG casa, Headquarters, Ceramic, Renovation, Commercial
Production Technology: As a "building material capital", Foshan enjoys a unique advantage in the Research and development and customization of new materials. A large number of modern and new building materials are used in the project, such as stainless steel, acrylic glass, artistic cement paint, cement brick and ceramic plate.
While designing the "City of the Future" on the 2nd floor, the design team took the bearing capacity of floor slabs into account, and hence chose lightweight stainless-steel materials for production.
Design Challenge: While designing the "City of the Future" on the 2nd floor, the designers took the bearing capacity of floor slabs into account, and chose lightweight stainless-steel for production. However, the designers encountered with great difficulties during the production. Since the stainless steel is so hard that is suitable for making linear splicing and geometric shapes, it can only be processed by linear cutting, welding and machine polishing rather than getting the copies from the grotesque molds.
Research: VIRG casa, is a brand that sells upscale Italian tiles and also provides bespoke Italian-style full-house furnishing solutions with its own supply chain.
The brand entrusted Topway Design to create its headquarters situated in Foshan. From architecture to landscape and interior space, Topway Design offered all-round design solutions. Based on the concept of "Home of the Future", the design team created a unique HQ image for the world-class brand, which blends humanism with technology perfectly.
Inspiration: The brand entrusted Topway Design to create its headquarters situated in Foshan. Renovated from an old building, the project consists of four storeys. Based on the concept of "Home of the Future", the design team integrates the brand's Italian DNA with Oriental artistic conception, and created a unique HQ image for the world-class brand, which blends humanism with technology perfectly.
Project Duration: Start time: December 2018
Completion time: April 2019
Location: Foshan City, Guangdong Province, China
Operation Flow: Renovated from an old building, the project consists of four storeys. It serves for multiple purposes, which integrates exhibition space, workplace and corporate culture display space, etc. 1F and 2F are respectively used for displaying imported products and VIRG casa's own-label products, while 3F and 4F function as working and reception spaces. The interior space follows the open architectural design, with functional areas freely arranged alongside axes, which extends the line of sight.
Team Members: Chief designers: Li Xiaoshui, Wang Zhike
Image Credits: Photography: Ouyang Yun