Heytea Lab Shenzhen OCT Harbor التصميم الداخلي لمتجر التجزئة by Uno Chan is a highly esteemed winner of the very prestigious 2020 جائزة A' Design Award الذهبية in تصميم الفضاءات الداخلية والمعارض Competition Category.
ذهبالتصميم الداخلي· 2020
Heytea Lab Shenzhen OCT Harbor التصميم الداخلي لمتجر التجزئة
by Uno Chan
Client: TOMO Interior Design Firm
جائزة A' Design Award الذهبية Winner in التصميم الداخلي Category
Verified Award Winner
Verify Award Status for #96008The Design
About Heytea Lab Shenzhen OCT Harbor التصميم الداخلي لمتجر التجزئة
"هيتي لاب" في مرفأ أو سي تي بمدينة شنتشن هو مشروع تصميم داخلي لمتجر تجزئة يمثل المتجر الرئيسي لعلامة تجارية متخصصة في الشاي. تمتد المساحة على 1300 متر مربع وتنقسم إلى خمسة مختبرات موضوعية. يضم الطابق الأول المختبر المحيطي ومختبر صناعة الثلج ومختبر الحلويات ومختبر الرسوم التوضيحية، بينما يقع مختبر عشاق الشاي في الطابق الثاني. ويربط درج هندسي الشكل بين الطابقين ليشكل المحور البصري للفضاء الداخلي. وقد تم تطعيم السقف والشبكات المعدنية بأشرطة إضاءة وأغشية ضوئية، في حين تتباين ألواح رغوة الألومنيوم على الجدران الجانبية مع المعدن المصقول بلمسة الساتان.
The Recognition
About the جائزة A' Design Award الذهبية
Heytea Lab Shenzhen OCT Harbor التصميم الداخلي لمتجر التجزئة هو فائز بجائزة A' Design Award الذهبية، وهي تقدير رفيع المكانة للغاية يُمنح للتصاميم من الدرجة الأولى والرائعة والمتميزة. والفائزون بالذهبية هم إبداعات شديدة الابتكار وعالية الرؤية ومبهرة ببريقها، تعكس نبوغ مصمميها وحكمتهم وبراعتهم. ويُتوقع أن يكون Heytea Lab Shenzhen OCT Harbor التصميم الداخلي لمتجر التجزئة اختراعًا عظيم الإشادة ورائدًا وضخم الأثر يقدم قيمة غير مسبوقة. وهذا التصميم الفائز بجائزة A' Design Award الذهبية مشروع مذهل ومحترم يعود بالنفع الكبير ويوسّع حدود الفن والعلم والتصميم والتكنولوجيا. ويخلق Heytea Lab Shenzhen OCT Harbor التصميم الداخلي لمتجر التجزئة مشاعر رغبة قوية، ويثير الشغف، ويشجع الإبداع، ويفتننا.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- According to its market positioning and business strategies, Shenzhen Heytea Lab is designed as the first flagship store in the city. It is a successful practice based on the analysis of the current consumption habits and trends. By integrating commodity and experience with social function, this project is devoted to providing brand new consumption experience.
- Dimensions & Packaging
- The project covers a total of 1300 square meters. The interior space is divided into five different laboratories: the peripheral lab, the ice-making lab, the dessert lab and the illustration lab on the first floor as well as the tea geek lab on the second floor.
- Tags
- Interior, Commercial, New Tea, Chain Store, Cool, Pure, Heytea, LED, Youthful Atmosphere
- Production Technology
- The strip lights and light films are inlaid in the ceiling and the metal grilles to highlight the simplicity and elegance of the space. And the aluminum foam sheet covering the side walls is in contrast with the delicate satin brushed metal. Sitting by the window, you can have a great view of the luxuriant green and feel relaxed and refreshed.
- Design Challenge
- The ceiling of the Tea Geek Lab is designed according to the pitched roof to form blocks of different textures, against which a moon-shaped art decoration was created. With the moon hanging against the "starry sky" on the LED screen, a beautiful picture is gradually unfolding before people.
- Research
- Today, in face of the new consumer groups and new consumerism, how can we help Heytea, a popular new tea brand, to convey its individuality and to demonstrate its business strategies in product innovation, experience innovation and business integration? Optimizing every possible consumption procedure and creating immersive and interactive consumer experience are the basic logic for DOME DESIGN in the design of Shenzhen Heytea Lab.
- Inspiration
- Facing the complex background and business environment, the designer is based on the insights of the consumption experiences that the brand will bring to the consumers. The design goes beyond the conventional reference system, deconstructs the consumers' demands and feelings, and extends the potential value of Heytea in the background. Finally, by planning and operating, designers have successfully created the space value and new experiences with unique creativity.
- Project Duration
- The project started in March 2019 in Shenzhen and finished in September 2019 in Shenzhen.
- Operation Flow
- The geometric staircase leads customers to different labs on the first and second floors, and it is also the visual center of space.
- Patents
- Copyrights belong to Uno Chan, 2019.
- Team Members
- Uno Chan
Fei Xiao - Image Credits
- Image #1: Photographer En Xiao, Tea Geek Lab, 2019.
Image #2: Photographer En Xiao, Tea Geek Lab 2, 2019.
Image #3: Photographer En Xiao, Tea Geek Lab 3, 2019.
Image #4: Photographer En Xiao, Peripheral Lab, 2019.
Image #5: Photographer En Xiao, Artistic Installation, 2019.
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