Youngor Fashion Concept Store التصميم الداخلي لمتجر تجزئة by Jeffrey Zee

Youngor Fashion Concept Store التصميم الداخلي لمتجر تجزئة by Jeffrey Zee is a highly esteemed winner of the very prestigious 2020 جائزة A' Design Award الفضية in تصميم الفضاءات الداخلية والمعارض Competition Category.

فضةالتصميم الداخلي· 2020

Youngor Fashion Concept Store التصميم الداخلي لمتجر تجزئة

by Jeffrey Zee

Client: JFR Studio

جائزة A' Design Award الفضية Winner in التصميم الداخلي Category

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Colors

The Design

About Youngor Fashion Concept Store التصميم الداخلي لمتجر تجزئة

متجر يونغور المفاهيمي للأزياء هو مشروع تصميم داخلي لمساحة بيع بالتجزئة تمتد على 5000 متر مربع. المبنى الأصلي عبارة عن نصف كرة بواجهة زجاجية. أُزيل الحيز الداخلي بالكامل، وشُيّدت نواة مركزية على هيئة مظلة في وسط المبنى. وتسمح التثقيبات العشوائية الموزعة على سطح المظلة بنفاذ الضوء الطبيعي، مما يخلق تأثيرًا ناعمًا من الضوء والظل. تحتضن النواة المركزية مصعدًا وتربط بين الطوابق. أما الدرجات العريضة عند المدخل فتؤدي وظيفة عرض المنتجات وتوفير أماكن للجلوس. وقد استُخدمت في المشروع الشبكات المعدنية والخيزران المضفور والتيرازو.

The Recognition

About the جائزة A' Design Award الفضية

Youngor Fashion Concept Store التصميم الداخلي لمتجر تجزئة هو فائز بجائزة A' Design Award الفضية، وهي تقدير رفيع المكانة بصورة استثنائية يُمنح للتصاميم الرفيعة المستوى والجميلة والمبهرة. والفائزون بالفضية هم أعمال لامعة بشدة وشديدة الإبداع تجسّد الخبرة والموهبة وحدة الذكاء المتميزة لدى مصمميها. ويُتوقع أن يكون Youngor Fashion Concept Store التصميم الداخلي لمتجر تجزئة عملًا رائعًا يُعرض كنموذج، شديد الاحترافية وعميق الابتكار. وهذا التصميم الفائز بجائزة A' Design Award الفضية اختراع جدير بالذكر ومحل إعجاب، يعود بالنفع ويوسّع حدود الفن والعلم والتصميم والتكنولوجيا. وYoungor Fashion Concept Store التصميم الداخلي لمتجر تجزئة إبداع يغبطه الكثيرون، يثير الرغبات ويبعث مشاعر إيجابية ويشعل الدهشة والإعجاب.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As Youngor owns a lineup of sub-brands with varied styles, attributes and target consumers, the designers applied different materials and design approaches to highlight their uniqueness, while bringing them together in a harmonious manner. Their diversified features and superior quality will surely create an impressive shopping experience for consumers.
Dimensions & Packaging: The project covers a total of 5000 square meters. The stairways are arranged on two sides of the steps, separating the Thin and Light Sports collection on Level 1 and the more commercial and high-end space for brands Mayor and Hanp on Floor 2.
Tags: Interior, Commercial, Shopping Mall, Showroom, Modern, Elegant, Simple, Fashion, Concept Store
Production Technology: In terms of construction materials, a large number of green materials that can grow by themselves or be recycled, such as metal mesh, plaited bamboo, and terrazzo were used to create an environment that is closest to the nature, the designers also applied luminescent films, as a way to simulate natural light.
Design Challenge: Besides the elevator built within the core tube, ultra-wide steps were also designed on both sides of the entrance, which not only allow the shopping mall to display products from time to time, but also serve as a space for guests to sit, relax, and interact. To naturally diverting customers upstairs and diversify showcase forms.
Research: Seeing new retail quietly penetrating into and changing people's lifestyle, Youngor Group teamed up with JFR Studio to present Youngor Fashion Concept Store. Located in Ningbo, also the home to the Group's headquarters, the project is intended to reshape Youngor's brand image.
Inspiration: The original building at the construction site was a half sphere with glass facade. JFR completely demolished the interior of the sphere and built an umbrella-shaped core tube in the center. The unfolded umbrella, featuring random perforation, can offer both sufficient natural light and a desirable light-shadow effect, while the core tube has organically connected different spaces in the building in the vertical sense.
Project Duration: The project started in February 2018 in Torino and finished in August 2019 in Rimini.
Operation Flow: The VIP lounge, cafe, Youngor Garment Museum, VR Experience Room, and Children's Play Area featured in the space are a breakthrough compared with traditional Chinese stores. These facilities make Youngor Fashion Concept Store go beyond the role as an O2O experience center, but also a VIP service center, and a communication center that spreads Younger's fashion culture.
Patents: Copyrights belong to Jeffrey Zee, 2019.
Team Members: Jeffrey Zee
Image Credits: Image #1: Photographer Wenjie Hu, Youngor, 2019.
Image #2: Photographer Wenjie Hu, Youngor, 2019.
Image #3: Photographer Wenjie Hu, Youngor, 2019.
Image #4: Photographer Wenjie Hu, Youngor, 2019.
Image #5: Photographer Wenjie Hu, Youngor, 2019.