DouChaSai تغليف الشاي by 7654321 Studio is a highly esteemed winner of the very prestigious 2020 جائزة A' Design Award البرونزية in تصميم التغليف Competition Category.

برونزالتغليف· 2020

DouChaSai تغليف الشاي

by 7654321 Studio

Client: 7654321 Studio

جائزة A' Design Award البرونزية Winner in التغليف Category

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Verified Award Winner

Verify Award Status for #98146

View at A' Design Award Press Release Award Badge

Colors

The Design

About DouChaSai تغليف الشاي

"DouChaSai" هو تصميم تغليف أُنجز لشاي حاز على تكريم في مسابقة الشاي الشعبية التي أُقيمت في جبل ووئي عام 2018. تبلغ أبعاد العلبة 160 × 40 × 245 مليمترًا، وهي مصنوعة من ورق خاص، ومنفَّذة بطباعة الشاشة بالألوان الموضعية والتذهيب وملصقات معدنية بالنقل الحراري. يغطي الخط العربي... بل يغطي فنّ الخط الصيني السطح، متتبعًا معنى وبنية الكلمات الدالة على مسابقة الشاي. الضربات سميكة ومرسومة بشدٍّ وتوتر، بحيث تُقرأ الكتابة أيضًا كلوحة تشكيلية. وتحتوي العلبة في داخلها على صندوق شاي صغير وشهادة اقتناء.

The Recognition

About the جائزة A' Design Award البرونزية

DouChaSai تغليف الشاي هو فائز بجائزة A' Design Award البرونزية، وهي تقدير رفيع المكانة يُمنح للتصاميم المتميزة التي تتسم بالإبداع والبراعة وحدة الذكاء. والفائزون بالبرونزية مصنوعات بارعة بوفرة ومبدعة بصورة لافتة، تؤكد الخبرة الواسعة والخيال وسعة الحيلة لدى مصمميها. ويُتوقع أن يكون DouChaSai تغليف الشاي قطعة عالية التقدير ومحل إعجاب وحب، شديدة الاحترافية والابتكار. وهذا التصميم الفائز بجائزة A' Design Award البرونزية يتبنى أفضل الممارسات في الفن والعلم والتصميم والتكنولوجيا، ويتميز بعنايته بالتفاصيل. ويلبّي DouChaSai تغليف الشاي الاحتياجات على أفضل وجه، ويلامس الرغبات، ويأسر المشاعر، ويستثير الفضول.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A packaging designed for the 2018 "Zhuzi Cup" Wuyi Mountain Folk Tea Competition Gold Award Tea. The Chinese calligraphy in the work is based on the textual meaning and structure of the "Tea Competition", and it is domineeringly written, making it rich in rivers and lakes, like words and paintings, and rich in details. Combining elegant and heavy feelings to achieve its thick and chic strokes. In the design, the tension of calligraphy embodies "Yi Zhan Cheng Ming , Yan Ao Jiang Hu”.
Dimensions & Packaging: 160*40*245mm
Tags: Tea, Tea Competition
Production Technology: Special paper, screen spot color printing, bronzing, transfer metal stickers
Design Challenge: Looking for design elements and techniques that match the temperament of the "Tea Competition", at last, calligraphy, which is unique to China as the "Tea Competition" event, was selected. Then, in many calligraphy, we looked for a font that looks like words and paintings and has tension.
Research: Learn about the origin of the "Tea Competition". Tracing the history of "Tea Competition”, it has a strong color of victory and defeat, is a form of tea evaluation and social activities. In ancient times, it was an open outcry, but now it is an anonymous review, regardless of human feelings, so it is more fair and peaceful.
Looking for design elements and techniques that match the temperament of the "Tea Competition", at last, calligraphy, which is unique to China as the "Tea Competition" event, was selected. Then, in many calligraphy, we looked for a font that looks like words and paintings and has tension.
Inspiration: According to research, tea competition began in the Tang Dynasty. Every spring after new tea was made, tea farmers and customers would hold an activity that compares the quality of new tea with its inferior quality. It is not only characterized by skill, winning and losing, but also full of fun and challenge.The victory or defeat of a tea match, just like the victory or defeat of a football match today.
Project Duration: The project started in October 2018 in Fuzhou, China and finished in December 2018 in Fuzhou, China and officially launched in January 2019.
Operation Flow: Get the package and admire the calligraphy on the surface. After opening, it contains a small tea box and a certificate of collection.
Team Members: Designer:Bosom
Photography:Hello小方