Mixed Reality تجهيز هولوغرامي by Aleksandr Volkov

Mixed Reality تجهيز هولوغرامي by Aleksandr Volkov is a highly esteemed winner of the very prestigious 2020 جائزة A' Design Award الفضية in تصميم الفعاليات والأحداث Competition Category.

فضةالفعاليات· 2020

Mixed Reality تجهيز هولوغرامي

by Aleksandr Volkov

Client: Economiton

جائزة A' Design Award الفضية Winner in الفعاليات Category

50,174
Verified Award Winner
Verify Award Status for #99442

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Mixed Reality تجهيز هولوغرامي

"الواقع المختلط" هو تجهيز هولوغرامي تفاعلي صُمّم لجناح معرض يتناول استراتيجية الطاقة في مدينة موسكو. يستند التجهيز إلى مبدأ "شبح بيبر"، الذي جرى توسيعه بإضافة طبقات إضافية. فجدار خلفي من شاشات LED وثلاثة أجهزة عرض أرضية وإضاءة LED مثبتة في السقف تعمل جميعها بتناغم مع رقاقة هولوغرامية ومرايا وعناصر صوتية. ويمنح الضوء والظل المتحركان الأجسام المعروضة إحساسًا قويًا بالحضور المادي. يختار الزوار موضوعًا عبر شاشة تعمل باللمس، ثم يشاهدون الأشكال والرسوم البيانية تظهر وتتلاشى في الهواء.

The Recognition

About the جائزة A' Design Award الفضية

Mixed Reality تجهيز هولوغرامي هو فائز بجائزة A' Design Award الفضية، وهي تقدير رفيع المكانة بصورة استثنائية يُمنح للتصاميم الرفيعة المستوى والجميلة والمبهرة. والفائزون بالفضية هم أعمال لامعة بشدة وشديدة الإبداع تجسّد الخبرة والموهبة وحدة الذكاء المتميزة لدى مصمميها. ويُتوقع أن يكون Mixed Reality تجهيز هولوغرامي عملًا رائعًا يُعرض كنموذج، شديد الاحترافية وعميق الابتكار. وهذا التصميم الفائز بجائزة A' Design Award الفضية اختراع جدير بالذكر ومحل إعجاب، يعود بالنفع ويوسّع حدود الفن والعلم والتصميم والتكنولوجيا. وMixed Reality تجهيز هولوغرامي إبداع يغبطه الكثيرون، يثير الرغبات ويبعث مشاعر إيجابية ويشعل الدهشة والإعجاب.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The interactive installation was the central part of the exhibition stand and told about the energy strategy of the city of Moscow. To solve the presentation problem, we used hologram technology using a special approach, which allowed us to get a deep illusion of the presence of real objects. Due to the combination of screens, projections, mirrors and sound, we got all the attributes of real objects, except touch.
Dimensions & Packaging: 18000 х 10000 х 4500
Tags: Hologram, exhibition stand, interactive installation, holographic screen, Pepper’s Ghost, Ventuz, realtime graphic, infographics
Production Technology: We used the traditional Pepper’s Ghost concept. The setup itself consisted of a LED backdrop wall, three projectors for the floor and LED mounted to the ceiling. Using of the projectors gave the opportunity to extend animations from the backdrop wall via the floor onto the holographic foil. Also, we added plasticity to the hologram by providing it with an animated shadow. We created our own UI for a designers to make them work in general animation channel of entire scene.
Research: We have all seen holograms in science fiction films, but real technology is very far from these examples. How can we approach these results without going into fundamental physics? We found the most affordable technology and tried to add the missing elements. After going through different effects, we realized that the main thing that makes us believe in a hologram is its effect on the objects around, namely light and shadow. By adding these attributes, we get tremendous realism.
Inspiration: When we received a task to present a topic related to energy, we immediately wanted the graphics to be weightless and represent energy itself. When we started looking for suitable solutions, we discovered an old technology from 1584 - Pepper's Ghost. In its current form, it had a number of serious flaws and we decided to finalize it, which led us to unexpected and very interesting results.
Project Duration: The project started on October 3, 2017 in Moscow and finished on October 7, 2017. It was exhibited in the first International forum on energy efficiency and energy development "Russian energy week"
Operation Flow: Interaction with the installation took place using the touch screen. The user chose a topic of interest and watched objects, figures, and graphs that explain complex processes in the energy industry appear or dissolve in the air.