Wild Cook Advertising ملصق by Ladan Zadfar and Mohammad Farshad is a highly esteemed winner of the very prestigious 2020 جائزة A' Design Award الحديدية in تصميم الإعلان والتسويق والاتصال Competition Category.
حديدالإعلان· 2020
Wild Cook Advertising ملصق
by Ladan Zadfar and Mohammad Farshad
Client: Creator studio
جائزة A' Design Award الحديدية Winner in الإعلان Category
Verified Award Winner
Verify Award Status for #99688The Design
About Wild Cook Advertising ملصق
يعد الإعلان أحد أهم أجزاء تقديم المنتج. لكي يتمكن المصممون من تقديم تصميم ، يجب أن يفهموا الجوانب الرئيسية للتصميم ومن أجل تقديمه بطريقة فنية ، يجب عليهم التركيز على أهم ميزاته. التصميم المقدم هو ملصقات إعلانية لمنتج يعطي مختلف روائح التدخين من الحرق الناعم للمواد الطبيعية إلى المواد الغذائية ولهذا أصر المصممون على إظهار احتراق المواد الطبيعية والدخان المتصاعد منها. كان قصد المصممين هو إثارة فضولهم حول الإعلان.
The Recognition
About the جائزة A' Design Award الحديدية
Wild Cook Advertising ملصق هو فائز بجائزة A' Design Award الحديدية، وهي تقدير مرموق يُمنح للتصاميم الجيدة التي تلبّي المتطلبات المهنية والصناعية المنتظرة من الإبداعات حسنة التصميم. ويُظهر الفائزون بالحديدية مهارة كبيرة وتخصصًا عاليًا وفهمًا خبيرًا وقدرة إبداعية لدى صنّاعهم. ويُتوقع أن يكون Wild Cook Advertising ملصق إبداعًا عالي التقدير ومحل إعجاب وحب، عمليًا ومبتكرًا. وهذا التصميم الفائز بجائزة A' Design Award الحديدية يدمج أفضل ممارسات القطاع، وله خصائص تقنية كفؤة ترتبط بالدراية والموهبة. ويحظى Wild Cook Advertising ملصق بالاحترام لدقته، وقد صُمّم لتقديم تحسينات لجودة الحياة تساعد على جعل العالم مكانًا أفضل.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The presented design is advertising posters for a product which gives different smoking scents from smooth burn of natural materials to food that is why the designers insisted on showing natural materials burning and the smoke coming out of them. It is also important to mention that all posters were photographed.
The designers intention was to show the main message in a minimal way that draws people's attention and stimulate their curiosity about the advertising. - Tags
- Food, Smoked food, Smoking device, Smoke flavor, Smoke scent, Beverage, Smoke, Wild cook, Poster, Advertising
- Production Technology
- All the posters were photographed in a studio and with natural materials. The designers gathered all their insights about the settings and they finalized the production.
- Design Challenge
- The main challenge was to find the best way to burn the materials without disfiguring the material and also to photograph the smoke and the burnt material in one shot.
- Research
- To design the best poster for a product, a lot of detailed researches are needed. The designers had to look for people's expectation of an advertisement, what can stimulate their curiosity, what range of age are the product's potential costumers and most importantly what is the simplest way to give a message and preserve the artistic features.
- Inspiration
- Advertising is one of the most important parts of presenting a product. To be able to present a design, designers should understand the main aspects of the design and in order to present it in an artistic way, they have to focus on its most important features. In this case, the main question was how to show people that by using this product they can have different kind of smoking scents for their food and make them curious about the design. The presented design is a combination of burnt vegetables and smoke to present the main feature of the product which is the smoking scent that it gives to the food.
- Project Duration
- The project started in September 2019.
- Team Members
- Ladan Zadfar
Mohammad Farshad - Image Credits
- Ladan Zadfar and Mohammad Farshad
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