Problue Annual Posters পোষ্টাৰ

Press Kit

Unique Properties

The design was to show people the combination of fashion and diving, and the concept of easy merge of diving life and daily life.

Dimensions & Packaging

W 420mm x H 594mm

Tags

Diving, City Life, Active, Fashion, Transition, Problue, Hero

Production Technology

Clothes in style and diving suit coexisted on the same model and look harmoniously together, but the contrast was where the creativity is. As the brand colors, gray blue was applied to gentlemen for elegance and the red was to the lady for charming. Both showed strongly the mix of sporty and stylish. The camouflage fins emphasize the fact we all live in the urban jungle full of movement. Different creativity happened in the same picture with contrast but vague lines between to make stronger visual experience, for example, fast and still, daily wear and diving suit, smooth and sharp, hero look and elegance. The last, scarf in the air with shape of dolphin (part of the brand identity) and the newspaper moved like jellyfish gave the hint in the ocean.

Design Challenge

The main challenge was to keep the perfect ratio of all contrast part, for example, fast and still, daily wear and diving suit, smooth and sharp, hero look and elegance.

Research

JBBC made many interviews with coaches and divers. Design team realized the fact that more divers share the same attitude and care about fashion even under the sea, especially for younger and starter divers.

Inspiration

The inspiration came from the quote of an enthusiastic diver. “I love diving so much. It's part of my life already. The city is the environment where I make a living and under the sea is the place where I feel I live, and there is just an instant between. I am who I am with the same attitude to live actively with style. Fashion means a lot to me even under the sea."

Project Duration

The project started in June 2019 and finished in Nov 2019 in Taiwan.

Operation Flow

Design team was trying to make the mix of city and the ocean and kept the best balance between sporty and fashion, movement and hero look, city and ocean, clothes in style and diving suit.

Patents

Copyrights belong to Jblossom Branding Consultancy Co., Ltd, 2019.

Image Credits

Jblossom Branding Consultancy Co., Ltd