Woonwaard কৰ্পৰেট পৰিচয়

Press Kit

Unique Properties

The unique brand identification program quickly revealed that the Woonwaard identity had to be modern, yet serious, and it had to convey calmness and serenity. The identity also had to represent the diversity of the tenants and the positive aspects of renting.

Dimensions & Packaging

Each application in the identity is given a unique set of circles. Made possible by a balanced basic design with more than 250 circles in different compositions and colors, the media are printed on FSC HVO paper in 6 Pantone colors plus Black.

Tags

rebranding, award, rebrand, rebrandt, woonwaard, corporate, id, identity, housestyle, dutch agency

Production Technology

It goes without saying that the set of resources complies with all the most sustainable guidelines. FSC certified, but also digital applications instead of paper. An organization that is so strongly represented in the daily lives of many tenants should set a good example in this.

Design Challenge

The multiple character of being solid and stable, and also being active and progressive. both sides have been successfully covered in the overall corporate identity.

Research

The rebranding of one of the largest housing associations in the Netherlands started in 2020 in the region Amsterdam. The rebranding is already a global Award winning project but more importantly; in addition to the client and its employees, the tenants have enthusiastically embraced the new design.

Inspiration

Woonwaard is one of the largest housing associations in the Netherlands. In everything they do - building, maintaining and renting out houses - their main goal is to offer people a home on a sustainable and inclusive way. The activities of the association are carried out without a profit motive. Woonwaard offers a relatively large number of social housing, and since 2019 Woonwaard it can claim the title of the most sustainable housing association of the Netherlands.

Project Duration

3-4 Months region Amsterdam, The Netherlands

Operation Flow

DTP and Print productions: Koopmans’ drukkerij Zwaag – www.koopmansdrukkerij.nl

Image Credits

All rights REBRANDT®