Lazarus Effekt ক্যাম্পেইন ইলাষ্ট্ৰেচন by Lara Wilkin is a highly esteemed winner of the very prestigious 2021 A' Design Award ব্ৰঞ্জ বঁটা in গ্ৰাফিক্স, ইলাষ্ট্ৰেচন আৰু দৃশ্য-সংযোগ ডিজাইন Competition Category.
ব্ৰঞ্জগ্ৰাফিক· 2021
Lazarus Effekt ক্যাম্পেইন ইলাষ্ট্ৰেচন
by Lara Wilkin
Client: Lara Wilkin
A' Design Award ব্ৰঞ্জ বঁটা Winner in গ্ৰাফিক Category
- 11,654
- Verified Award Winner
- Verify Award Status for #111279
The Design
About Lazarus Effekt ক্যাম্পেইন ইলাষ্ট্ৰেচন
লাজাৰাছ ইফেক্ট (Lazarus Effekt) হৈছে লাজাৰাছ প্ৰভাৱ (Lazarus effect) সম্পৰ্কীয় এক ক্ৰছ-মিডিয়া সজাগতা অভিযানৰ বাবে সৃষ্টি কৰা ক্যাম্পেইন ইলাষ্ট্ৰেচনৰ এক সংকলন। জীৱাশ্মবিজ্ঞানী ডেভিড জেব্লনস্কীয়ে সৃষ্টি কৰা "লাজাৰাছ প্ৰভাৱ" শব্দটোৱে হেৰাই যোৱা বা বিলুপ্ত বুলি ভবা কোনো জীৱ-ৰূপৰ পুনৰাবিষ্কাৰক বুজায়। এই ইলাষ্ট্ৰেচনসমূহত পুনৰ পোৱা উদ্ভিদ আৰু জন্তুবোৰক দেখুওৱা হৈছে। প্ৰতিটো আকৃতিয়েই শাদা-ক'লা ভেক্টৰ গ্ৰাফিক ৰূপত অংকিত, আৰু সেয়া সবিশেষে ভৰপূৰ, যাতে দৰ্শকসকলে অধিক সময় লৈ চাই থাকিলে অধিক বিষয় আৱিষ্কাৰ কৰিব পাৰে। ডাঙৰ প্ৰিণ্টবোৰে এক দৃশ্যগত চাবিৰ ভূমিকা পালন কৰে, যিয়ে পোষ্টাৰ, ফ্লায়াৰ, বেনাৰ আৰু তথ্য গ্ৰাফিকসমূহক পাৰস্পৰিকভাৱে সংযোগ কৰি ৰাখে।
The Recognition
About the A' Design Award ব্ৰঞ্জ বঁটা
Lazarus Effekt ক্যাম্পেইন ইলাষ্ট্ৰেচন A' Design Award ব্ৰঞ্জ বঁটাৰ বিজয়ী, যি সৃজনশীলতা, উদ্ভাৱনী প্ৰতিভা আৰু তীক্ষ্ণ বুদ্ধিত স্বতন্ত্ৰ অসামান্য ডিজাইনক প্ৰদত্ত এক উচ্চ সন্মানজনক স্বীকৃতি। ব্ৰঞ্জ বিজয়ীসকল যথেষ্ট দক্ষ আৰু চমকপ্ৰদভাৱে সৃজনশীল শিল্পকৰ্ম, যিয়ে সিহঁতৰ ডিজাইনাৰসকলৰ বিপুল অভিজ্ঞতা, কল্পনাশক্তি আৰু উপস্থিত বুদ্ধিৰ প্ৰমাণ দিয়ে। Lazarus Effekt ক্যাম্পেইন ইলাষ্ট্ৰেচন এক অতি সমাদৃত, প্ৰশংসিত আৰু প্ৰিয় বস্তু হোৱাৰ আশা কৰা হয়, যি উল্লেখযোগ্যভাৱে পেছাদাৰ আৰু উদ্ভাৱনী। A' Design Award ব্ৰঞ্জ বঁটা জয় কৰা এই ডিজাইনে শিল্পকলা, বিজ্ঞান, ডিজাইন আৰু প্ৰযুক্তিৰ শ্ৰেষ্ঠ অনুশীলন অন্তৰ্ভুক্ত কৰে আৰু খুঁটিনাটিৰ প্ৰতি মনোযোগৰ বাবে চমৎকাৰ। Lazarus Effekt ক্যাম্পেইন ইলাষ্ট্ৰেচন প্ৰয়োজন চমৎকাৰভাৱে পূৰণ কৰে, আকাংক্ষা চুই যায়, অনুভূতি মুগ্ধ কৰে আৰু কৌতূহল জগায়।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The development of The Lazarus Effect is based on the theme of the Lazarus-Effect, as coined by paleontologist David Jablonski. This pertains to the unintentional rediscovery (by accident, through expedition or through relocation projects) of a previously lost or considered extinct form of life.
The project is a multimedia awareness campaign using black and white vector illustrations of representatives from flora and fauna that are currently subject to the Lazarus-Effect.
The illustration of the German Lazarusse should act as the visual key of the campaign and unite all components.
The large prints attract attention, you can't overlook them.
The black and white vector style combines the different media parts of the campaign.
At the tall buildings they look admonishingly at the viewer.
They were considered extinct by humans and returned as symbol of warning. - Dimensions & Packaging
- main illustration 32000 mm / 23428 mm
- Tags
- Lazarus Effect, education, social graphics, natural sciences, mass extinction, extinction, animal welfare
- Production Technology
- Drawn layout and adobe illustrator vectors
- Design Challenge
- The hardest part was it to visually compress the complex topic of the Lazarus-Effect into a social education campaign and to transport the informations on a interesting way. All parts build on each other and the main illustration and the printed media are such a part of a big construction with guerrilla marketing, social media and online marketing, exhibition concepts (museum and pop-up-exhibition) and merchandise products with a charitable shop in favor of species protection. It was difficult to read into the specialist knowledge of anthropological, biological and paleontological.
The black and white style in detail and the rich contrasted illustrations are the best way of visualization and communication for this serious topic. - Research
- Research with anthropological, biological and paleontological literature, as well as support of various natural history museums. The design is rich in detail. They illustrations are drawn as vector graphics in black and white and thus fits in well as a eye-catcher in the colorful city. The graphics are structured in such a way that the viewer can discover more and more. The main Lazarus illustration with all campaign Lazarusse has a very oversize-format and invites to look for the details. The Topics are compressed and build on on each other.
The animals look admonishingly at the viewer.
The hashtag takes the user to the social media and the Lazarus homepage. - Inspiration
- The Lazarus effect is a largely neglected and largely unknown topic.
The results were concluded through the findings of an educational cross-media social campaign, consisting of print media in the form of campaign posters / flyers / banners and information graphics, the development and the planned establishment of the brand HashtagLazarusEffekt, social media marketing and merchandising products of the brand, a supporting web concept, as well as guerrilla marketing strategies. - Project Duration
- The project startet in may 2020.
Other parts of the Lazarus Effect campaign:
https://competition.adesignaward.com/viewdesign.php?ID=111223
https://competition.adesignaward.com/viewdesign.php?ID=111428 - Operation Flow
- The illustration of the german Lazarusse are develop to accompany and introduce the Lazarus Effect campaign.
- Team Members
- Lara Wilkin
- Image Credits
- Lara Wilkin
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
