Baltija Chocolate Collection মিঠাইৰ পেকেজিং by Bold Brands is a highly esteemed winner of the very prestigious 2021 A' Design Award ৰৌপ্য বঁটা in পেকেজিং ডিজাইন Competition Category.
ৰৌপ্যপেকেজিং· 2021
Baltija Chocolate Collection মিঠাইৰ পেকেজিং
by Bold Brands
Client: Bold Brands
A' Design Award ৰৌপ্য বঁটা Winner in পেকেজিং Category
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- Verified Award Winner
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The Design
About Baltija Chocolate Collection মিঠাইৰ পেকেজিং
বাল্টিজা হৈছে বাল্টিক অঞ্চলত বিক্ৰী হোৱা এটা চকলেট সংগ্ৰহৰ বাবে এক পেকেজিং শৃংখলা। এই নামটো বাল্টিক সাগৰৰ বাবে ব্যৱহৃত লিথুৱানিয়ান শব্দৰ পৰা আহিছে, যিয়ে এই ডিজাইনক অনুপ্ৰাণিত কৰিছিল। এটা লাইটহাউচ আৰু এটা সাগৰীয় দৃশ্য ধ্ৰুপদী ভিক্টৰীয়ান শৈলীত চিত্ৰিত কৰা হৈছে, যাৰ তৰংগায়িত আকৃতিয়ে পানীৰ চলাচলৰ ইংগিত দিয়ে। কোনো ৰাষ্ট্ৰীয় প্ৰতীক ব্যৱহাৰ কৰা হোৱা নাই, সেয়েহে এই পেকেজিঙে এখন দেশৰ পৰিৱৰ্তে গোটেই অঞ্চলটোৰ প্ৰতিনিধিত্ব কৰে। এটা গভীৰ সেউজীয়া নীলা ৰঙে এক পৰিমাৰ্জিত ৰূপ সংযোজন কৰে। বাকচ আৰু খামবোৰ কাগজেৰে তৈয়াৰী, অফছেট পদ্ধতিৰে ছপা কৰা, আৰু মেট ভাৰ্নিছ আৰু তামৰ ফয়েলৰ বিৱৰণেৰে সম্পূৰ্ণ কৰা হৈছে।
The Recognition
About the A' Design Award ৰৌপ্য বঁটা
Baltija Chocolate Collection মিঠাইৰ পেকেজিং A' Design Award ৰৌপ্য বঁটাৰ বিজয়ী, যি সৰ্বোচ্চ মানৰ, অপূৰ্ব সুন্দৰ আৰু চমকপ্ৰদ ডিজাইনক প্ৰদত্ত এক অসাধাৰণ সন্মানজনক স্বীকৃতি। ৰৌপ্য বিজয়ীসকল অতি উজ্জ্বল আৰু অসামান্য সৃজনশীল কৰ্ম, যিয়ে সিহঁতৰ ডিজাইনাৰসকলৰ অসাধাৰণ দক্ষতা, প্ৰতিভা আৰু তীক্ষ্ণ বুদ্ধিৰ পৰিচয় দিয়ে। Baltija Chocolate Collection মিঠাইৰ পেকেজিং এক চমৎকাৰ, প্ৰদৰ্শনযোগ্য কৰ্ম হোৱাৰ আশা কৰা হয়, যি উল্লেখযোগ্যভাৱে পেছাদাৰ আৰু গভীৰভাৱে উদ্ভাৱনী। A' Design Award ৰৌপ্য বঁটা জয় কৰা এই ডিজাইন এক অতি উল্লেখযোগ্য, প্ৰশংসিত উদ্ভাৱন, যিয়ে উপকাৰ কৰে আৰু শিল্পকলা, বিজ্ঞান, ডিজাইন আৰু প্ৰযুক্তিৰ সীমানা প্ৰসাৰিত কৰে। Baltija Chocolate Collection মিঠাইৰ পেকেজিং এক এনে সৃষ্টি, যাক বহুতে ঈৰ্ষা কৰে, যিয়ে আকাংক্ষা জগায়, ইতিবাচক অনুভূতি আনে আৰু বিস্ময় আৰু মুগ্ধতাৰ স্ফুলিংগ জ্বলায়।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- All countries that are bound to baltic sea are unique in their own way. That is why no specific graphic elements were used that would indicate on country or another. Design was thought to be as timeless as possible so classic victorian style illustration were created. This style is full of wavy and dynamic forms that resembles sea movement and volatility. Background contains unique sea scenery together with lighthouse in the foreground connecting it all together.
- Dimensions & Packaging
- All boxes and envelopes was made from paper, offset printing with matte varnish and copper foil elements.
- Tags
- Baltija, Chocolate collection. Chocolate, Chocolate packaging
- Production Technology
- All packagings were printed with offset technology, enriched with matte varnish and copper foil elements.
- Design Challenge
- Biggest challenge was to find symbol that would be unifying throughout the Baltic region, find the target audience and how the product is consumed. With this criteria in mind big challenge was to pick the right subtle and yet luxury style for the graphics which would also has to be timeless and very different from the competition.
- Research
- One of the most important task was to determine the consumer of the product. Research revealed that oftentimes it is bought as a souvenir from the baltic region. This gave an insight that it should not be associated with one country and it also should communicate the Baltic sea more than box contents. Appearance is really important part of package which is intended to be the gift. Extreme attentions was given to details as well as overall package aesthetics to trigger positive emotion to the end user.
- Inspiration
- Confectionery name Baltija came from name of the Baltic Sea in lithuanian. The sea was the main inspiration of this project. It is neighbouring 8 countries, which are all different. Sea is calm and do not carry its own identity as such. That is why the lighthouse was selected as the main symbol of the packaging. Sea also was the inspiration when picking colour. Deep greenish blue colour gave vibrance and luxury feel letting it stand out in the context of confectionery packaging all over the balt
- Project Duration
- This project started in January 2020 February and finished 2020 May
- Operation Flow
- Three separate packages were created for this product line. One of the boxes containing more than fifty candies plastic usage was reduced and paper separations were introduced. Fifteen candy box was decorated with uncommon type of cover giving overall packaging more elegance. To extend same visual experience chocolate bar was packed in carton envelope containing the same graphics.
- Team Members
- Creative Director: Motiejus Gaigalas
Head Of Design: Vytenis Petrusevicius
Graphic Design: Vytenis Petrusevicius, Zydrunas Slajus
Illustrator: Zydrunas Slajus - Image Credits
- Photography: Motiejus Gaigalas, Zydrunas Slajus
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