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Chinese Festivals চিত্ৰণ শৃংখলা by Chunli Zhou

Chinese Festivals চিত্ৰণ শৃংখলা by Chunli Zhou is a highly esteemed winner of the very prestigious 2022 A' Design Award ব্ৰঞ্জ বঁটা in গ্ৰাফিক্স, ইলাষ্ট্ৰেচন আৰু দৃশ্য-সংযোগ ডিজাইন Competition Category.


ব্ৰঞ্জগ্ৰাফিক· 2022

Chinese Festivals চিত্ৰণ শৃংখলা

by Chunli Zhou

Client: Northeastern University of China

A' Design Award ব্ৰঞ্জ বঁটা Winner in গ্ৰাফিক Category

Colors

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The Design

About Chinese Festivals চিত্ৰণ শৃংখলা

বুক টেক্সট: চাইনিজ ফেষ্টিভেলছ পৰম্পৰাগত চীনা উৎসৱসমূহৰ ওপৰত ভিত্তি কৰি নিৰ্মিত এক চিত্ৰণ শৃংখলা। এই শৃংখলাটোৱে চীনা নৱবৰ্ষ, ড্ৰেগন বট উৎসৱ, মধ্য-শৰৎ উৎসৱ আৰু চুং য়েং উৎসৱক সামৰি লৈছে। দৃশ্যসমূহত পটকা, ড্ৰেগন নাও, জংজি আৰু কৰ্নেলিয়ানৰ দৰে উৎসৱমুখী উপাদানসমূহ প্ৰদৰ্শিত হৈছে। প্ৰতিটো উৎসৱৰ পৰিৱেশৰ সৈতে মিল ৰাখি মুখ্য ৰংবোৰ নিৰ্বাচন কৰা হৈছে। এই চিত্ৰণসমূহ ডিজিটেল পেইণ্টিং ছফ্টৱেৰৰ সহায়ত অংকন কৰা হৈছে আৰু ৮০০ বাءই ৮০০ মিলিমিটাৰ আকাৰত ছপা কৰা হৈছে। ইয়াৰ উদ্দেশ্য হৈছে পৰম্পৰাগত উৎসৱ সংস্কৃতিক এক সমসাময়িক দৃশ্যগত শৈলীৰে উপস্থাপন কৰা।

The Recognition

About the A' Design Award ব্ৰঞ্জ বঁটা

Chinese Festivals চিত্ৰণ শৃংখলা A' Design Award ব্ৰঞ্জ বঁটাৰ বিজয়ী, যি সৃজনশীলতা, উদ্ভাৱনী প্ৰতিভা আৰু তীক্ষ্ণ বুদ্ধিত স্বতন্ত্ৰ অসামান্য ডিজাইনক প্ৰদত্ত এক উচ্চ সন্মানজনক স্বীকৃতি। ব্ৰঞ্জ বিজয়ীসকল যথেষ্ট দক্ষ আৰু চমকপ্ৰদভাৱে সৃজনশীল শিল্পকৰ্ম, যিয়ে সিহঁতৰ ডিজাইনাৰসকলৰ বিপুল অভিজ্ঞতা, কল্পনাশক্তি আৰু উপস্থিত বুদ্ধিৰ প্ৰমাণ দিয়ে। Chinese Festivals চিত্ৰণ শৃংখলা এক অতি সমাদৃত, প্ৰশংসিত আৰু প্ৰিয় বস্তু হোৱাৰ আশা কৰা হয়, যি উল্লেখযোগ্যভাৱে পেছাদাৰ আৰু উদ্ভাৱনী। A' Design Award ব্ৰঞ্জ বঁটা জয় কৰা এই ডিজাইনে শিল্পকলা, বিজ্ঞান, ডিজাইন আৰু প্ৰযুক্তিৰ শ্ৰেষ্ঠ অনুশীলন অন্তৰ্ভুক্ত কৰে আৰু খুঁটিনাটিৰ প্ৰতি মনোযোগৰ বাবে চমৎকাৰ। Chinese Festivals চিত্ৰণ শৃংখলা প্ৰয়োজন চমৎকাৰভাৱে পূৰণ কৰে, আকাংক্ষা চুই যায়, অনুভূতি মুগ্ধ কৰে আৰু কৌতূহল জগায়।

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Inside the illustrations are included specific imagery of traditional Chinese festivals such as "Chang'e", "zongzi", "dragon boat" and "cornelian"." The main colours of the illustrations are set for the different festivals. The illustrations throughout the series have a strong festive character and promote Chinese festival culture while allowing the atmosphere and flavour of different traditional Chinese festivals to be shown.
Dimensions & Packaging
Printing illustrations:800mm (H) x 800mm (W) (sheet size), Data size:1800mm (H) x 800mm (W), 300dpi, RGB.
Tags
China, Festivals, Chinese New Year, Dragon Boat Festival, Mid-Autumn Festival, Chung Yeung Festival
Production Technology
This series of illustrations is drawn by procreate software. It is produced by a high level of printing and manufacturing techniques to show the beautiful and exquisite detail of the illustrations.
Design Challenge
The difficulty lies in accurately characterising traditional Chinese festivals and their elements, achieving a combination of modern aesthetics and traditional elements, computer technology and traditional craftsmanship, and the aesthetic standards of the characters.
Research
This "Chinese Festivals" series of illustrations features the Chinese New Year, Dragon Boat Festival, Mid-Autumn Festival and Chung Yeung Festival, which include festive elements such as "New Year animals", "firecrackers", "dragon boats", "zongzi" and "cornelian". The main colours of the illustrations are adapted to the atmosphere of the different festivals, deepening people's understanding of Chinese festivals while making more friends at home and abroad enjoy traditional Chinese festival culture.
Inspiration
The inspiration for the illustration design comes from traditional Chinese festivals. The strong atmosphere of festivals often makes people feel happy and joyful, and it is the responsibility and duty of every citizen to pass on the culture. Therefore, through illustration design, I hope to realise the effective innovation of traditional festival elements in contemporary times, spreading the energy of Chinese traditional festivals while making more people fall in love with Chinese festivals.
Project Duration
The work began in December 2022 at Northeastern University in Shenyang, Liaoning Province, China, and was completed in February 2022 at Northeastern University in Shenyang, Liaoning Province, China.
Operation Flow
The key to this design is to have a strong impact that appeals to the public, a high aesthetic effect that appeals to people's aesthetic sensibilities, and at the same time promotes cultural heritage while committing to its innovative development.
Team Members
Design direction: Huo Kai, designed by Zhou Chunli
Image Credits
Image #1 : Illustration Zhou Chunli, 2022.
Image #2 : Illustration Zhou Chunli, 2022.
Image #3 : Illustration Zhou Chunli, 2022.
Image #4 : Illustration Zhou Chunli, 2022.

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