New Visual Direction of Qwale ব্ৰেণ্ড পৰিচয় by Ruiqi Sun is a highly esteemed winner of the very prestigious 2024 A' Design Award লৌহ বঁটা in গ্ৰাফিক্স, ইলাষ্ট্ৰেচন আৰু দৃশ্য-সংযোগ ডিজাইন Competition Category.
লৌহগ্ৰাফিক· 2024
New Visual Direction of Qwale ব্ৰেণ্ড পৰিচয়
by Ruiqi Sun
Client: Qwale
A' Design Award লৌহ বঁটা Winner in গ্ৰাফিক Category
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- Verified Award Winner
- Verify Award Status for #159609
The Design
About New Visual Direction of Qwale ব্ৰেণ্ড পৰিচয়
Qwale ৰ নতুন দৃশ্যমান দিশটোৱে ফিনটেক ব্ৰেণ্ডিংৰ পৰিদৃশ্য ৰূপান্তৰিত কৰিছে, যিয়ে Qwale এপৰ বাবে এক স্বজ্ঞাত UI, UX ডিজাইনক অগ্ৰাধিকাৰ দিছে কৌশলগত ল'গ' পুনৰ্ডিজাইনৰ লগতে। ব্যাপক ব্যৱহাৰকাৰী গৱেষণা আৰু সহযোগিতামূলক প্ৰচেষ্টাৰ জৰিয়তে, Qwale উদ্যোগটোত এক আধুনিক, ব্যৱহাৰকাৰী-কেন্দ্ৰিক প্ৰতিষ্ঠান হিচাপে আত্মপ্ৰকাশ কৰিছে। নৱীকৃত ল'গ'টোৱে Qwale ৰ উদ্ভাৱনী মূল্যবোধ আৰু আৰ্থিক সৱলীকৰণৰ প্ৰতি সমৰ্পণক প্ৰতিফলিত কৰে, যিয়ে ইয়াৰ পৰিচয়ত এক উল্লেখযোগ্য বিৱৰ্তন চিহ্নিত কৰে।
The Recognition
About the A' Design Award লৌহ বঁটা
New Visual Direction of Qwale ব্ৰেণ্ড পৰিচয় A' Design Award লৌহ বঁটাৰ বিজয়ী, যি সুন্দৰকৈ ডিজাইন কৰা সৃষ্টিৰ পৰা প্ৰত্যাশিত পেছাদাৰ আৰু শিল্পগত প্ৰয়োজনীয়তা পূৰণ কৰা ভাল ডিজাইনক প্ৰদত্ত এক সন্মানজনক স্বীকৃতি। লৌহ বিজয়ীসকলে সিহঁতৰ স্ৰষ্টাসকলৰ বিপুল দক্ষতা, উচ্চ বিশেষীকৰণ, বিশেষজ্ঞসুলভ উপলব্ধি আৰু সৃজনশীল সামৰ্থ্য প্ৰদৰ্শন কৰে। New Visual Direction of Qwale ব্ৰেণ্ড পৰিচয় এক অতি সমাদৃত, প্ৰশংসিত আৰু প্ৰিয় সৃষ্টি হোৱাৰ আশা কৰা হয়, যি ব্যৱহাৰিক আৰু উদ্ভাৱনী। A' Design Award লৌহ বঁটা জয় কৰা এই ডিজাইনে শিল্পখণ্ডৰ শ্ৰেষ্ঠ অনুশীলন সমন্বিত কৰে আৰু জ্ঞান আৰু প্ৰতিভাৰ সৈতে সংযুক্ত দক্ষ প্ৰযুক্তিগত বৈশিষ্ট্য ধাৰণ কৰে। New Visual Direction of Qwale ব্ৰেণ্ড পৰিচয় ইয়াৰ পুংখানুপুংখতাৰ বাবে সন্মানিত আৰু বিশ্বখনক অধিক ভাল ঠাই কৰি তুলিবলৈ সহায় কৰা জীৱনৰ মান উন্নয়ন প্ৰদানৰ বাবে ডিজাইন কৰা।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Transformed fintech branding by concentrating on a strategic overhaul of the logo and an intuitive user-centric design for its mobile app. This innovative project, driven by color psychology and in-depth user research, has successfully rebranded Qwale as a contemporary, user-focused player in the fintech industry.
- Dimensions & Packaging
- The new logo merges precision with accessibility, using a grid system for balance, SVGs for versatility, and the golden ratio for the Qwale bird, ensuring visual integrity. Adhering to AAA color contrast standards enhances readability for all, embodying our ethos of clarity, professionalism, and inclusivity.
- Tags
- logo design, UI design, user-centric design, color psychology, digital accessibility, brand identity, fintech, startup
- Production Technology
- My design process was anchored in user-centric methodologies, including in-depth interviews, persona development, journey mapping, and story mapping to ensure the fintech app's UX/UI and logo resonated deeply with the target audience. Color choices were informed by rigorous color psychology research, selecting hues that evoke trust, clarity, and empowerment. This comprehensive approach, coupled with the commitment to aligning the design with users' needs and aspirations, underpins the effectiveness and innovation of this rebranding project.
- Design Challenge
- The creative challenge in redesigning Qwale's logo revolved around modernizing its identity while maintaining brand recognition. Internally, I balanced historical loyalty with the need for a fresh, socially relevant appeal. Externally, compliance with digital accessibility laws shaped my design decisions. I navigated production limitations by leveraging current graphic design technologies and information on color psychology. Overcoming these obstacles required iterative design, extensive user testing, and adapting to evolving tech standards to create a logo that resonates across diverse user demographics.
- Research
- The logo redesign for Qwale Credit Builder involved qualitative research, focusing on color psychology and user preferences to enhance brand appeal. I tested prototypes and gathered feedback, particularly on color choices like blue and purple, known for evoking trust and stability. Insights from user interviews influenced the final design, emphasizing a dark theme for privacy and security. This research-driven approach aims to boost user engagement by aligning design with psychological principles and user expectations.
- Inspiration
- Leveraging color psychology and symbolism, our fintech app's rebranding merges blue and purple for trust and clarity, with a Qwale bird logo symbolizing freedom and growth, embodying financial empowerment and distinctive identity.
- Project Duration
- The project, including the further App UI redesign, started in April 2023 in New York City and finished in June 2023.
- Operation Flow
- The Qwale App logo is designed for seamless interaction, utilizing SVGs for flexibility across devices. Its color scheme and bird motif embody progress and freedom, engaging users at first glance. The logo enhances user experience by adapting to different interfaces, ensuring accessibility with high color contrast. This thoughtful design not only improves visual appeal but also supports better navigation and user comprehension, making the app more intuitive and effective in helping users achieve their financial goals.
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