Samarqand বাক্লাভা পেকেজিং by Sajad Izadi is a highly esteemed winner of the very prestigious 2025 A' Design Award ৰৌপ্য বঁটা in পেকেজিং ডিজাইন Competition Category.
ৰৌপ্যপেকেজিং· 2025
Samarqand বাক্লাভা পেকেজিং
by Sajad Izadi
Client: Hekayat Qand Parsi
A' Design Award ৰৌপ্য বঁটা Winner in পেকেজিং Category
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The Design
About Samarqand বাক্লাভা পেকেজিং
ছামাৰকন্দ হৈছে কাজভিন বাক্লাভাৰ বাবে এক পেকেজিং ডিজাইন, যি মূলতঃ পিস্তা গুড়িৰে প্ৰস্তুত কৰা এবিধ পৰম্পৰাগত ইৰানী মিঠাই। কাৰ্ডবৰ্ডৰ বাকচটো UV বেছৰ সৈতে অফছেট পদ্ধতিৰে ছপা কৰা হয় আৰু মেট পানী-ভিত্তিক প্ৰলেপেৰে সম্পূৰ্ণ কৰা হয়, যিয়ে এক স্পৰ্শযোগ্য টেক্সচাৰ সৃষ্টি কৰে। এমব'ছিঙে নিৰ্বাচিত অংশত সবিশেষ আৰু গুৰুত্ব যোগ কৰে, আনহাতে ধাতৱীয় সেউজীয়া আৰু সোণালী ৰঙে মূল্যবোধৰ ইংগিত দিয়ে। চিত্ৰাংকনত পৰম্পৰাগত আৰু আধুনিক ইৰানী শৈলীৰ সংমিশ্ৰণ ঘটোৱা হৈছে, য'ত পিস্তাৰ ছবি আৰু মিঠাইটোৰ আকৃতিৰ কথা মনত পেলোৱা হীৰাৰ আকৃতি ব্যৱহাৰ কৰা হৈছে। সৰু পৰিমাণৰ ক্ৰয়ৰ বাবে এটা এককযুক্ত বাকচো আগবঢ়োৱা হয়।
The Recognition
About the A' Design Award ৰৌপ্য বঁটা
Samarqand বাক্লাভা পেকেজিং A' Design Award ৰৌপ্য বঁটাৰ বিজয়ী, যি সৰ্বোচ্চ মানৰ, অপূৰ্ব সুন্দৰ আৰু চমকপ্ৰদ ডিজাইনক প্ৰদত্ত এক অসাধাৰণ সন্মানজনক স্বীকৃতি। ৰৌপ্য বিজয়ীসকল অতি উজ্জ্বল আৰু অসামান্য সৃজনশীল কৰ্ম, যিয়ে সিহঁতৰ ডিজাইনাৰসকলৰ অসাধাৰণ দক্ষতা, প্ৰতিভা আৰু তীক্ষ্ণ বুদ্ধিৰ পৰিচয় দিয়ে। Samarqand বাক্লাভা পেকেজিং এক চমৎকাৰ, প্ৰদৰ্শনযোগ্য কৰ্ম হোৱাৰ আশা কৰা হয়, যি উল্লেখযোগ্যভাৱে পেছাদাৰ আৰু গভীৰভাৱে উদ্ভাৱনী। A' Design Award ৰৌপ্য বঁটা জয় কৰা এই ডিজাইন এক অতি উল্লেখযোগ্য, প্ৰশংসিত উদ্ভাৱন, যিয়ে উপকাৰ কৰে আৰু শিল্পকলা, বিজ্ঞান, ডিজাইন আৰু প্ৰযুক্তিৰ সীমানা প্ৰসাৰিত কৰে। Samarqand বাক্লাভা পেকেজিং এক এনে সৃষ্টি, যাক বহুতে ঈৰ্ষা কৰে, যিয়ে আকাংক্ষা জগায়, ইতিবাচক অনুভূতি আনে আৰু বিস্ময় আৰু মুগ্ধতাৰ স্ফুলিংগ জ্বলায়।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Baklava Qazvin is one of the most valuable traditional sweets of Iran.
This pastry is made up of more than 90% edible nuts, with powdered pistachios being its main base.
The brand archetype is careful, as one of the characteristics of this archetype is generosity and trustworthiness. Another archetype is the Sage, which symbolizes an old man,a wise, scholarly, and knowledgeable character who believes in knowledge. - Dimensions & Packaging
- Width: 260mm Depth: 38mm x Height: 200mm
- Tags
- Packaging design, Art, Sweets , Baklava, Design, Graphic Design, Illustration, Iranian Illustration
- Production Technology
- In the packaging printing, a matte coating technique on cardboard and water-based materials has been used to create a tactile texture.
In some areas, embossing has been employed to draw attention, create focus, and add more detail.
Offset printing with UV base was used for this project.
The metallic nature of the green and gold colors conveys a greater sense of value to the audience. - Design Challenge
- Combining art with the printing industry has always been challenging.
Researching printing materials and controlling them must always be accompanied by prototyping, which the designer must do several times.
However, the real difficulty lies in figuring out how to use art in service of the market in a way that is acceptable to people.
The designer always reaches the final conclusion by experimenting with different ideas, evaluating them, and consulting with market experts. - Research
- Baklava is one of the most expensive pastries among sweets, but aside from the quality of the product, luxurious packaging could greatly contribute to its sales.
To make purchasing in smaller sizes possible, single-unit packaging has also been designed.
Combining authentic art with modern industry can create something truly remarkable. - Inspiration
- In Iranian legends, winged angels were depicted as the source of knowledge on Earth.
They were knowledgeable in the sciences of astronomy, medicine, and geology.
The designer has attempted to use this character for the brand, as it has been a suitable source of inspiration for its archetype.
This wise old man is generous and brings blessings from the heavens to the people of Earth. - Project Duration
- The project started in August 2023 in Qazvin and finished in March 2024 in Qazvin and was launched in the Iran market.
- Operation Flow
- The design style of this product harks back to Iran's past, combining both traditional and modern illustration styles, though both are inherently Iranian.
Images of pistachios are used throughout the design, with green being the dominant color, evoking freshness and the pistachio itself.
Diamond-shaped patterns are predominantly used, reflecting the final shape of the baklava.
The dreamlike quality of the imagery stems from the mysterious nature of the archetype of the old angel. - Team Members
- Graphic Designer: Sajad Izadi
- Image Credits
- Graphic Designer: Sajad Izadi
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