Cny Design For The Year Of The Snake গাখীৰৰ পেকেজিং by Mengniu Gaoke Fresh Dairy Products is a highly esteemed winner of the very prestigious 2025 A' Design Award ৰৌপ্য বঁটা in পেকেজিং ডিজাইন Competition Category.
ৰৌপ্যপেকেজিং· 2025
Cny Design For The Year Of The Snake গাখীৰৰ পেকেজিং
by Mengniu Gaoke Fresh Dairy Products
Client: Mengniu Gaoke Fresh Dairy Products
A' Design Award ৰৌপ্য বঁটা Winner in পেকেজিং Category
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- Verified Award Winner
- Verify Award Status for #171317
The Design
About Cny Design For The Year Of The Snake গাখীৰৰ পেকেজিং
চিএনৱাই ডিজাইন ফৰ দ্য ইয়েৰ অৱ দ্য স্নেক হৈছে চীনা সৰ্পৰ বছৰৰ বাবে সৃষ্টি কৰা এক সীমিত সংস্কৰণৰ গাখীৰৰ পেকেজিং লেবেল। লেবেলটো দুটা তৰপযুক্ত স্বচ্ছ বিঅ'পিপি (BOPP) সামগ্ৰীৰে নিৰ্মিত। ওপৰৰ তৰপত এক জ্যামিতিক সৰ্পৰ আৰ্হি দেখুওৱা হৈছে যিয়ে সৌভাগ্যৰ প্ৰতীক বহন কৰে। উঠা কাষযুক্ত এটা ৰঙা ত্ৰিভুজাকৃতিৰ চুকে ওপৰৰ তৰপটো আঁতৰাবলৈ সুবিধা দিয়ে, যাৰ ফলত প্ৰেম, ধন-সম্পত্তি, কেৰিয়াৰ আৰু পৰীক্ষাৰ দৰে বিষয়ৰ ওপৰত লুকাই থকা আশীৰ্বাদসমূহ প্ৰকাশ পায়। এই আঁতৰোৱা কাৰ্যই সতেজ গাখীৰ খোৱাটোক এক সৰু অনুষ্ঠানলৈ ৰূপান্তৰিত কৰে। স্থানীয়কৃত হট ষ্টেম্পিঙে ডিজাইনটোত দৃশ্যগত গভীৰতা যোগ কৰে।
The Recognition
About the A' Design Award ৰৌপ্য বঁটা
Cny Design For The Year Of The Snake গাখীৰৰ পেকেজিং A' Design Award ৰৌপ্য বঁটাৰ বিজয়ী, যি সৰ্বোচ্চ মানৰ, অপূৰ্ব সুন্দৰ আৰু চমকপ্ৰদ ডিজাইনক প্ৰদত্ত এক অসাধাৰণ সন্মানজনক স্বীকৃতি। ৰৌপ্য বিজয়ীসকল অতি উজ্জ্বল আৰু অসামান্য সৃজনশীল কৰ্ম, যিয়ে সিহঁতৰ ডিজাইনাৰসকলৰ অসাধাৰণ দক্ষতা, প্ৰতিভা আৰু তীক্ষ্ণ বুদ্ধিৰ পৰিচয় দিয়ে। Cny Design For The Year Of The Snake গাখীৰৰ পেকেজিং এক চমৎকাৰ, প্ৰদৰ্শনযোগ্য কৰ্ম হোৱাৰ আশা কৰা হয়, যি উল্লেখযোগ্যভাৱে পেছাদাৰ আৰু গভীৰভাৱে উদ্ভাৱনী। A' Design Award ৰৌপ্য বঁটা জয় কৰা এই ডিজাইন এক অতি উল্লেখযোগ্য, প্ৰশংসিত উদ্ভাৱন, যিয়ে উপকাৰ কৰে আৰু শিল্পকলা, বিজ্ঞান, ডিজাইন আৰু প্ৰযুক্তিৰ সীমানা প্ৰসাৰিত কৰে। Cny Design For The Year Of The Snake গাখীৰৰ পেকেজিং এক এনে সৃষ্টি, যাক বহুতে ঈৰ্ষা কৰে, যিয়ে আকাংক্ষা জগায়, ইতিবাচক অনুভূতি আনে আৰু বিস্ময় আৰু মুগ্ধতাৰ স্ফুলিংগ জ্বলায়।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The limited edition packaging features an innovative interactive element peeling off the label. The top layer of the label exhibits a snake pattern symbolizing good luck, which can be lifted to uncover six hidden blessings on the lower layer including love, wealth, career, and exams. The act of peeling off the label delivers a sense of ritualistic excitement for consumers, just like drawing lots, enhancing the interactive appeal and emotional significance of the packaging.
- Dimensions & Packaging
- 1L: 90 x 248 ，
720ML: 80 x 227 ，
250ML: 52 x 136 - Tags
- Year of the snake, Zodiac, Milk, Packaging,Good luck
- Production Technology
- The packaging design for the Year of the Snake utilizes a double layered transparent BOPP material. Synchronized printing process is operated to guarantee accurate pattern alignment. Localized hot stamping technology is employed to elevate the visual hierarchy and impart a sense of luxury. Following the printing process, the two layers are accurately laminated and die-cut, resulting in a complete and refined label design that is aesthetically engaging and durable.
- Design Challenge
- Making double layer labels presented the most significant challenge. Managing the thickness of the labels proved to be a complex issue. Since the product must be refrigerated, condensation may lead to slippage of the bottle, resulting in recurring issues such as air bubbles and inadequate adhesion. The team consistently refined choices regarding materials, bonding techniques, and labeling technologies to guarantee the stability and visual appeal of the final labels in a refrigerated condition.
- Research
- In the initial stage of design, we gathered data regarding the social and economic downturn, analyzed consumer psychology, and discovered that consumers often seek comfort in symbols of good fortune, but harbor a fear of snakes. Consequently, we simplified and stylized the snake in our design, integrating the element of good luck and retaining the brand identity. Following the completion of the package design, the market research was conducted to gauge public opinion.
- Inspiration
- In 2025, which marks the Year of the Snake in the Chinese calendar, the company recognizes the need for positive emotional energy among consumers amid global economic challenges. The packaging design was inspired from the Chinese Zodiac snake, integrating the traditional snake motif with contemporary visual language through geometric reinterpretation. It incorporates elements that symbolize good fortune, establishing a visual system that fosters cultural recognition.
- Project Duration
- The project commenced in August 2024 in Shanghai, China, with an expected completion date in November 2025 at the same venue. The product is set to be launched in online and physical stores on 1 December 2024, targeting at supermarkets and online platforms in major cities throughout China, with sales extending until 15 February 2025.
- Operation Flow
- The upper right section of the front label features a prominent triangular red indicator corner label, which acts as a navigational element for users. The inclusion of a raised edge at this corner allows consumers to effortlessly peel back the upper label with a simple snap. This design not only improves the intuitiveness and ease of the user experience but also provides a visual cue that inspires the consumer curiosity and encourages interaction.
- Team Members
- Design Director: Li Huang
Designer:Shen Jia Ting - Image Credits
- Mengniu Gaoke Fresh Dairy Products
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