Zhang Gong Lao Jiu সুৰা পেকেজিং by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award ৰৌপ্য বঁটা in পেকেজিং ডিজাইন Competition Category.
ৰৌপ্যপেকেজিং· 2026
Zhang Gong Lao Jiu সুৰা পেকেজিং
by Wen Liu
Client: Shenzhen Oracle Creative Design Co.,Ltd.
A' Design Award ৰৌপ্য বঁটা Winner in পেকেজিং Category
Verified Award Winner
Verify Award Status for #173416The Design
About Zhang Gong Lao Jiu সুৰা পেকেজিং
ঝাং গং লাও জিউ হৈছে পুৰণি চীনা বাইজিউৰ বাবে কৰা এক পেকেজিং ডিজাইন। বটলটো খহটা টেৰাকোটাৰে নিৰ্মিত আৰু ইয়াত এম্ব'ছ কৰা সূক্ষ্ম বিৱৰণ আছে, আৰু ইয়াৰ আকৃতিয়ে ঘূৰ্ণায়মান চকাত গঢ় দিয়া মৃৎপাত্ৰৰ আকস্মিক বিকৃতিৰ কথা মনত পেলায়। খহটা পৃষ্ঠভাগে বটলটোক এক শক্তিশালী স্পৰ্শগত গুণ প্ৰদান কৰে। ঢাকনিটো কাঠৰ দৰে দেখা ফিনিচ থকা প্লাষ্টিকৰে নিৰ্মিত আৰু ই কঠোৰ ছিলিং মানদণ্ড পূৰণ কৰে। বাহিৰৰ বাকচটোত প্ৰাকৃতিক কৰ্ক ওক আৰু ধাতুৰ সংমিশ্ৰণ কৰা হৈছে, যিয়ে নিৰাপদ পৰিবহণৰ বাবে তাপ নিৰোধকতা আৰু আঘাত শোষণ ক্ষমতা যোগ কৰে। ডিজাইনটো স্পৰ্শক কেন্দ্ৰ কৰি গঢ়ি তোলা হৈছে।
The Recognition
About the A' Design Award ৰৌপ্য বঁটা
Zhang Gong Lao Jiu সুৰা পেকেজিং A' Design Award ৰৌপ্য বঁটাৰ বিজয়ী, যি সৰ্বোচ্চ মানৰ, অপূৰ্ব সুন্দৰ আৰু চমকপ্ৰদ ডিজাইনক প্ৰদত্ত এক অসাধাৰণ সন্মানজনক স্বীকৃতি। ৰৌপ্য বিজয়ীসকল অতি উজ্জ্বল আৰু অসামান্য সৃজনশীল কৰ্ম, যিয়ে সিহঁতৰ ডিজাইনাৰসকলৰ অসাধাৰণ দক্ষতা, প্ৰতিভা আৰু তীক্ষ্ণ বুদ্ধিৰ পৰিচয় দিয়ে। Zhang Gong Lao Jiu সুৰা পেকেজিং এক চমৎকাৰ, প্ৰদৰ্শনযোগ্য কৰ্ম হোৱাৰ আশা কৰা হয়, যি উল্লেখযোগ্যভাৱে পেছাদাৰ আৰু গভীৰভাৱে উদ্ভাৱনী। A' Design Award ৰৌপ্য বঁটা জয় কৰা এই ডিজাইন এক অতি উল্লেখযোগ্য, প্ৰশংসিত উদ্ভাৱন, যিয়ে উপকাৰ কৰে আৰু শিল্পকলা, বিজ্ঞান, ডিজাইন আৰু প্ৰযুক্তিৰ সীমানা প্ৰসাৰিত কৰে। Zhang Gong Lao Jiu সুৰা পেকেজিং এক এনে সৃষ্টি, যাক বহুতে ঈৰ্ষা কৰে, যিয়ে আকাংক্ষা জগায়, ইতিবাচক অনুভূতি আনে আৰু বিস্ময় আৰু মুগ্ধতাৰ স্ফুলিংগ জ্বলায়।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- With a legacy spanning 4,000 years of brewing craftsmanship, the brand stands as an iconic classic in the history of Chinese baijiu. As the pioneer of "low-alcohol baijiu," it innovated with the "locust blossom fermentation" technique during the brewing process, endowing the liquor with a distinctive flavor profile and an exceptionally smooth, mellow taste. Its packaging design draws inspiration from the "art of time," interpreting historical artistry through contemporary forms and innovative materials. Every detail is a refined representation of centuries of masterful craftsmanship. To savor this liquor is not merely to enjoy a fine drink, but to begin a dialogue with a 4,000-year-old brewing tradition.
- Dimensions & Packaging
- 120mm*120mm*280mm
- Tags
- Natural, Rustic, Time-Tempered, Eco-Conscious
- Production Technology
- The bottle combines modern craftsmanship with the rustic texture of traditional terracotta, featuring embossed details for a good tactile experience. The cap meets strict sealing standards with a simulated wood grain design made of plastic, balancing visual harmony and shipping durability.
The outer box pairs natural cork oak with metal. Beyond providing thermal insulation and shock absorption for safe transit, this sustainable material underscores the brand's commitment to environmental responsibility. - Design Challenge
- The product is positioned as an aged liquor. In the Chinese baijiu market, brands emphasizing the concept of "aged liquor" are not uncommon. Therefore, breaking away from conventional product design approaches to create a product that stands distinctly apart from market competitors is crucial. Additionally, the scalability of the packaging design must be considered for potential future brand series development.
- Research
- Based on in-depth field research—including organized interviews with over a hundred consumers and systematic visits to major distributors—the team obtained comprehensive and detailed market analysis reports. After multiple rounds of thorough communication with the client, it was decided to integrate design concepts from multiple perspectives, ultimately creating a unique baijiu packaging centered on the theme of "tactile experience."
- Inspiration
- Inspired by the accidental deformations of pottery shaped on a spinning wheel, the bottle captures this spontaneous form to emulate the texture and silhouette of time-weathered artifacts. The coarse ceramic retains a raw, tactile roughness. To touch it is to feel the passage of time—an experience that savors the soft narrative of years and the story of its brewing legacy.
- Project Duration
- November 2024, Shenzhen, China
- Operation Flow
- This work is centered around the theme of "touch," guided by the philosophy that "design should speak for itself." This core principle directed the meticulous selection of materials and techniques specifically for their tactile qualities. When consumers physically interact with the product, they can intuitively perceive and appreciate the profound concept embedded within it.
- Team Members
- Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Wentao Li, Zhipeng Li
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